Mastering the Art of Negotiation: How to Politely Secure the Best Price for Your Edmonton Home

Buying a home in Edmonton is an exhilarating journey, but it’s often punctuated by a moment of high tension: the negotiation. Whether you’ve fallen in love with a charming bungalow in Millwoods or a newly built home in Aster, the question of price is always front and centre. Many buyers feel a sense of anxiety when it comes to making an offer. You want a fair deal, but you don’t want to offend the seller or lose out on the property to a competing bid.

The secret to success lies in knowing how to negotiate with grace, data, and professionalism. As a REALTOR® who has navigated countless transactions across our beautiful city, I, Derek Keet, believe that the best negotiations are those where both parties feel respected, yet the buyer walks away knowing they didn’t overpay.

So, what is a polite way to negotiate the price of a home? It isn’t about being aggressive; it’s about being prepared. In this post, we’re going to dive deep into the strategies that will help you negotiate like a pro while maintaining a positive relationship with the seller. Along the way, I’ll show you why choosing the right representation—and understanding the value of One Percent Realty’s posted commission rates—is the smartest move you can make in the Edmonton market.

The Foundation of a Polite Negotiation

When we talk about being "polite" in real estate, we aren’t just talking about saying "please" and "thank you." We are talking about professional etiquette and the strategy of "principled negotiation." This means focusing on the facts of the market rather than personal emotions.

1. Let the Data Do the Talking

The most polite way to justify a lower offer is to back it up with evidence. Instead of telling a seller, "I think your house is overpriced," we present a Comparative Market Analysis (CMA). By showing the seller what similar homes in their neighbourhood have actually sold for recently, we take the personal "sting" out of a lower offer. It’s not an opinion; it’s a reflection of the Edmonton market.

As your REALTOR®, I provide the deep-dive analytics needed to show exactly where a property stands. When we base our negotiation on hard numbers, the seller is less likely to feel insulted and more likely to engage in a productive dialogue. You can learn more about how I evaluate property values and market trends by visiting dkeet.ca.

2. Express Genuine Interest

A little bit of kindness goes a long way. When submitting an offer, it’s helpful to acknowledge what you love about the home. Sellers often have deep emotional ties to their properties. If they know the person making the offer appreciates the work they’ve put into the garden or the way they’ve maintained the original hardwood floors, they may be more inclined to work with you on the price.

3. Be Reasonable with Repairs

Nothing kills a polite negotiation faster than "nickel and diming." If a property inspection reveals a major issue, like a cracked heat exchanger or a roof that needs immediate replacement, it is perfectly polite and professional to ask for a price reduction or a credit. However, asking for a discount because of a few scuffed baseboards or a dated light fixture can frustrate a seller. I help my clients distinguish between "deal-breakers" and "maintenance items" to keep the negotiation on track.

Why Your Choice of REALTOR® Matters

Negotiation is a skill honed over years of experience. When you work with me, Derek Keet, you aren’t just getting a sign in the yard; you’re getting a seasoned negotiator who understands the nuances of the Edmonton landscape.

My personal experience helps greatly.  I have bought and sold enough of my own properties to know what it feels like to be in the buyer and seller’s shoes, which goes a very long way for negotations.

One of the other biggest advantages of working with me is the high number of transactions I do, given the pricing I offer. At One Percent Realty, we believe that you shouldn't have to sacrifice full service to save money, and year after year we do over a Billion dollars in transactions. We provide the same comprehensive marketing, MLS® exposure, and expert advice as any other brokerage, but we do it with a commission structure that keeps more equity in your pocket.

Understanding One Percent Realty’s Posted Commission Rates

When you are buying a home, you want to know that your REALTOR® has your best interests at heart. When you are selling, you want to maximize your return. This is where One Percent Realty truly shines. Our commission structure is straightforward and designed to save you thousands of dollars.

• For homes under $400,000: We charge a flat fee of $7,950 plus GST. This includes $3,500 offered to the buyer's agent.

• For homes between $400,000 and $900,000: We charge a flat fee of $9,950 plus GST. This includes $4,500 offered to the buyer's agent.

• For homes over $900,000: We charge 1% of the sale price (plus a $950 deal fee). This includes 0.5% offered to the buyer's agent.

In Alberta, all commissions are negotiable, and there is no lowest fee that a REALTOR® can charge. However, our posted rates provide a clear, competitive alternative to the traditional high-commission models. By choosing Derek Keet, you are choosing a model that values your hard-earned equity. For a detailed breakdown of how these savings work, I encourage you to visit dkeet.ca/1-derek-deal.html.

The Power of Professional Resources

A successful, polite negotiation isn't just about the price; it's about the entire package. A smooth transaction requires a team of experts. One of the reasons I am positioned as a top REALTOR® in Edmonton is the network of professionals I bring to the table.

When you work with me, you gain access to my Professional Resources. Whether you need a meticulous property inspector to verify the home's condition, a savvy mortgage broker to finalize your financing, or reliable movers and lawyers to cross the finish line, I have a trusted network of referrals. Having these pros ready to go shows the seller that you are a serious, organized buyer, which strengthens your negotiating position.

Avoiding Common Negotiation Pitfalls

Even with the best intentions, negotiations can go sideways. Here is how to keep things polite and professional:

• Avoid the "Lowball" Insult: While everyone wants a bargain, an offer that is significantly below market value without justification can cause a seller to shut down entirely. It’s better to start with a strong, fair offer backed by data.

• Keep Your Cool: Buying a home is emotional, but the negotiation should be a business transaction. If a seller counters with a price you don't like, don't take it personally. We simply look at the numbers again and decide on the next logical step.

• The "Final Offer" Strategy: Use the phrase "final offer" sparingly. Only say it if you truly mean it. If you say it and then come back with more money later, you lose your leverage.

Positioning Yourself for Success in Edmonton

The Edmonton market is unique. We have diverse neighbourhoods, from the mature trees of Strathearn to the booming new developments in the south and west. Each area requires a different approach to negotiation.

By choosing Derek Keet, you are choosing an agent who knows these streets inside and out. I understand which areas are seeing "bidding wars" and where there might be more room to negotiate. I am the link between your dream home and a price that makes sense for your future.

Why Derek Keet?

I am committed to providing full service without the high price tag. My goal is to be the most knowledgeable resource for Edmontonians looking to buy or sell. When you visit dkeet.ca, you’ll find a wealth of information tailored to our local market.

Selling your home shouldn't cost you a fortune in commissions. By utilizing One Percent Realty’s posted commission rates, you can save a significant amount of money compared to traditional brokerage fees. This extra cash can be used for your new home's down payment, renovations, or even a well-deserved vacation.

Closing the Deal with Confidence

Polite negotiation is an art form. It requires a balance of firmness and flexibility, backed by the best market intelligence available. When we submit an offer on your behalf, we are telling the seller: "We respect your home, we know the market, and we are prepared to move forward professionally."

If you are ready to start your home-buying journey or are thinking about listing your property in Edmonton, let’s chat. I am here to ensure you get the best possible outcome while enjoying the savings that come with the One Percent Realty model.

The Edmonton real estate market is full of opportunities. Don't let the fear of negotiation hold you back. With the right REALTOR® by your side, you can navigate the process with confidence, integrity, and a clear path to success.

For more information on how I can help you save money and find the perfect home, visit dkeet.ca today. Let's make your next move your best move.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Saving mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

Is Your Deposit Safe? Navigating Trust Accounts and Real Estate Security in Edmonton

When you are getting ready to buy or sell a home in Edmonton, there are a million things running through your mind. You’re thinking about whether the basement is dry, if the furnace is going to last another decade, and which Edmonton neighbourhood has the best schools for your kids. But there is one question that often sits in the back of a buyer’s or seller’s mind, hovering like a dark cloud: Is it safe to keep my money in a brokerage account?

It is a completely valid concern. For most of us, a home is the single largest investment we will ever make. When you write that deposit cheque—whether it’s $5,000 or $50,000—you want to know that the money isn’t just sitting in a random desk drawer or being used by the brokerage to pay their office rent. You need to know that your hard-earned equity is protected by the full force of the law.

As the top REALTOR® in Edmonton, I believe that transparency is the foundation of a successful real estate relationship. My name is Derek Keet, and I’ve built my reputation at One Percent Realty by not only saving my clients thousands of dollars in commissions but by being the most knowledgeable resource in the industry. Today, I want to pull back the curtain on the legal requirements of trust accounts in Canada and Alberta, so you can move forward with absolute confidence.

The Pillars of Protection: What is a Real Estate Trust Account?

In Alberta, the rules surrounding your money are incredibly strict. When you provide a deposit on a home purchase, that money is held "in trust." This isn't just a fancy term; it is a legal designation that carries heavy responsibilities.

Under the Real Estate Act of Alberta, every brokerage is required to maintain a separate trust bank account. This account is entirely distinct from the brokerage’s general operating account. This means that even if a brokerage were to run into financial trouble, your deposit is legally "ring-fenced." It does not belong to the brokerage; it belongs to the transaction, and the brokerage is simply the custodian.

As your Edmonton REALTOR®, I ensure that every step of the financial process is handled with the highest level of integrity. When you work with me at One Percent Realty, you aren't just getting a discount on commissions; you are getting a full-service experience backed by the most rigorous financial standards in the country.

The Role of RECA: Your Financial Watchdog

In Alberta, we have a governing body called the Real Estate Council of Alberta (RECA). Think of RECA as the referee that ensures everyone plays by the rules. They set the standards for how trust accounts must be managed.

Brokerages must undergo regular audits and provide detailed reporting to ensure that every cent is accounted for. If a brokerage mishandles trust funds, the penalties are severe, including the loss of their license. This level of oversight is why the Canadian real estate system is considered one of the safest in the world. When you are looking for the best REALTOR® in Edmonton to handle your sale or purchase, you want someone like myself who understands these regulations inside and out.

Why the Deposit Matters

The deposit is more than just a gesture of good faith; it is "consideration" in a legal contract. It shows the seller that you are serious. However, because that money can sit in an account for weeks or even months before a deal closes, the security of that account is paramount.

In Alberta, trust accounts are also protected by the Assurance Fund. In the extremely unlikely event that money is misappropriated from a brokerage trust account, this fund exists to compensate consumers. This is an extra layer of "failsafe" that ensures your money is safe.

The One Percent Realty Advantage: Full Service, Lower Costs

Now, while we are talking about your money and how it’s protected, we have to talk about the other side of the financial equation: how much of your money you actually get to keep.

There is a common misconception in Edmonton that if you pay less in commission, you get less in service or security. That couldn't be further from the truth. At One Percent Realty, I provide the exact same "full service" as those high-commission firms, but I do it with a much fairer fee structure.

In Alberta, all commissions are negotiable, and there is no "set" or "lowest" fee that a REALTOR® must charge. However, I pride myself on transparency. My commission structure is straightforward:

• For homes under $400,000: We charge a flat fee of $7,950 + GST. This includes $3,500 offered to the buyer's agent.

• For homes between $400,000 and $900,000: We charge $9,950 + GST. This includes $4,500 offered to the buyer's agent.

• For homes over $900,000: We charge 1% of the sale price (plus a $950 deal fee). This includes 0.5% offered to the buyer's agent.

When you compare this to the traditional "7 and 3" model—where agents charge 7% on the first $100,000 and 3% on the remainder—the savings are staggering. Why should you pay $20,000 or $30,000 to sell your home when you can get the same professional exposure and expert guidance for a fraction of the cost? To see exactly how much you can save, I encourage you to check out https://dkeet.ca/1-derek-deal.html.

Being the Link: Why Derek Keet is the Right Choice

Positioning myself as the top real estate agent in Edmonton isn't just about the numbers; it’s about the value I bring to the table. Buying or selling a home is a complex puzzle, and I am the link that brings all the pieces together.

When you hire me, you aren't just getting someone to put a sign in the yard. You are getting a partner with Professional Resources. Over the years, I have built a trusted network of referrals that are essential to a smooth transaction. This includes:

1. Property Inspectors: Who will comb through the home to ensure there are no hidden surprises.

2. Mortgage Brokers: Who can find you the best rates and terms to fit your budget.

3. Movers: To take the stress out of your transition.

4. Lawyers: Who specialize in Alberta real estate law to ensure the final transfer of title is seamless.

By providing these resources, I ensure that you are supported from the moment we first meet until the day you hand over or receive the keys.

The "Safety" of a Discount Brokerage

Some people ask, "If I'm paying less, is my money still held in the same safe trust accounts?" The answer is a resounding YES. One Percent Realty operates under the same Alberta provincial laws as every other brokerage. Our trust accounts are just as secure, our audits are just as rigorous, and our commitment to the law is absolute.

The "discount" in our name refers to the commission you pay, not the quality of the legal protection or the professional standards we uphold. In fact, many would argue that by being more efficient with our business model, we are better equipped to focus on what matters: the client.

Navigating the Edmonton Market with Confidence

The Edmonton real estate market is unique. From the historic charm of Glenora to the bustling new developments in the south, every neighbourhood has its own rhythm. To navigate this market successfully, you need a REALTOR® who understands the local nuances.

When you work with me, we look at more than just the price. We look at the market trends, the safety of the investment, and the legalities of the contract. Knowing that your deposit is sitting safely in a regulated trust account allows you to focus on the exciting parts of the move—like choosing paint colours or deciding where the sofa will go.

Common Questions About Trust Money

To help you feel even more secure, let’s look at a few common scenarios regarding trust money in Alberta:

1. What happens if the deal falls through?

If a condition isn't met (like financing or a home inspection), the deposit is usually returned to the buyer. However, both the buyer and seller must sign a release form. Because the money is in a trust account, the brokerage cannot release it to either party without a signed agreement or a court order. This protects both parties from one-sided decisions.

2. Does the money earn interest?

In Alberta, the interest earned on real estate trust accounts is actually paid to the Alberta Real Estate Foundation. This foundation uses the funds to support real estate education, research, and community investment across the province. So, your deposit is actually helping to improve the industry while it sits safely in the account!

3. Who actually holds the money?

Typically, the listing brokerage (the agent representing the seller) holds the deposit in their trust account. As your REALTOR®, I track these funds meticulously to ensure everything is in order before we head to the lawyer’s office for closing.

Why Experience Matters

In a world of online listings and automated valuations, the human element of real estate is more important than ever. You need a top REALTOR® who has seen every type of market—from the booms to the corrections.

I have handled countless transactions in Edmonton, and I’ve seen firsthand how important it is to have a clear, honest line of communication. Whether we are discussing One Percent Realty’s posted commission rates or the specifics of a trust ledger, I am here to provide the answers. My goal is to be the most knowledgeable real estate agent in Edmonton, so you never have to wonder if you are making the right choice.

Conclusion: Your Partner in Edmonton Real Estate

So, is it safe to keep money in a brokerage account? Absolutely. In Alberta, the legal framework is designed specifically to protect you. Between the mandatory trust accounts, RECA oversight, and the Assurance Fund, your money is in good hands.

But safety is only one part of the equation. The other part is value. You deserve a REALTOR® who respects your equity as much as you do. By choosing me, Derek Keet, and One Percent Realty, you are choosing a model that prioritizes your savings without sacrificing an ounce of professionalism or security.

Selling your home shouldn't cost you a fortune in commissions. Whether your home is in the heart of the city or the quiet suburbs, I am ready to help you navigate the process with ease, backed by the best professional resources in the business.

If you are ready to sell your home and keep more of your hard-earned money, or if you are looking to buy in this beautiful city, visit dkeet.ca today. Let’s make your next move your best move.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Saving mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

When you start thinking about selling your home in Edmonton, one of the first questions that usually pops up is: "Can I negotiate the commission fees?" It is a great question and a very important one because, let’s be honest, your home is likely your biggest investment. You want to make sure you’re getting the best possible service without overpaying for it.

The short answer is a resounding yes. In Alberta, all real estate commissions are negotiable. There is no such thing as a "standard" or "legally required" fee that a REALTOR® must charge. While you might often hear about a common structure—specifically 7% on the first $100,000 and 3% on the remaining balance—this is simply common, not a rule.

As a REALTOR® here in Edmonton, I believe in transparency. I want you to understand exactly how these fees work so you can make an informed decision. My name is Derek Keet, and I’ve spent my career positioning myself as the most knowledgeable link for Edmonton homeowners who want full service without the traditional high price tag.

When I started out as a real estate agent years ago, in most cases I charged double what I do now, but felt that the future of business and real estate will not entertain such high fees and made one of the best decisions ever to move to One Percent Realty. Before that I had bought a FSBO property only to learn that it was on the market for 6 years before I bought it, so I was against that model. I had also paid over $50,000 in commissions for a sale using a real estate agent that my family knew and almost felt sick about paying such fees.  Before changing over to One Percent Realty, my wife asked me, “which real estate company would you choose if you were selling?”  After combing through many different structures, I could clearly say that One Percent Realty would be the one I personal would choose, so years later, I still feel that was one of the best decisions I could have ever made.

Commission

In the Edmonton market, many traditional brokerages still lead with the 7/3 model. If you sell a home for $500,000 using that traditional structure, the commission would break down like this:

• 7% of the first $100,000 = $7,000

• 3% of the remaining $400,000 = $12,000

• Total Commission = $19,000 + GST

That is a significant amount of your equity leaving your pocket. Because there is no lowest fee a REALTOR® can charge, you have the power to seek out a better deal. This is where the One Percent Realty model changes the game for Edmonton sellers.

The One Percent Realty Advantage

One Percent Realty was originally established for the high-volume markets in Vancouver and Toronto, which is why the name reflects a 1% commission on homes over $900,000. When joined this model to Edmonton, I wanted to provide a "full service" discount brokerage that didn't cut corners on marketing or professionalism.  

Instead of the complicated tiered percentages of the past, One Percent Realty’s posted commission rates are straightforward and designed to keep more money in your bank account:

By choosing this model, you are essentially negotiating your fees upfront. You get a professional REALTOR® (that's me!) to handle the heavy lifting while paying a fraction of what a traditional agent might ask for. If you want to see exactly how much you could save on your specific property, I encourage you to check out the details at https://dkeet.ca/1-derek-deal.html.

Why Knowledgeable Representation Matters

Negotiating a fee is only half the battle. The other half is ensuring that the REALTOR® you hire has the expertise to actually sell the home for top dollar. Saving $10,000 on commission doesn't help if your agent leaves $20,000 on the table during negotiations with the buyer.

I’ve lived and breathed real estate since I was 19. From owning townhouse condos and single-family homes in neighbourhoods in South Edmonton to owning and managing commercial buildings and hundreds of acres of grain land, my experience is diverse. I’ve seen every type of market Edmonton has to offer. When you work with me, you aren't just getting a "discount" price; you're getting a seasoned negotiator who treats your money like his own.

What "Full Service" Really Means

A common misconception is that a lower commission means fewer services. That couldn't be further from the truth when you work with me. My goal is to provide the "works." This includes:

• Professional Photography & Marketing: We use high-end equipment to make sure your home looks stunning on MLS® and REALTOR.ca®.

• Massive Exposure: Your listing is shared across thousands of real estate websites to ensure every potential buyer sees it.

• Expert Negotiation: With 20+ years of experience, I know how to navigate multiple offers and tricky conditions to get you the best result.

• Professional Resources: I don't just list your home and disappear. From property inspectors and mortgage brokers to movers and lawyers, I have a trusted network of referrals that can make every step of your journey go smoothly.

Frequently Asked Questions About Negotiating Fees

Do I have to pay the Buyer's Agent?

Yes, in the vast majority of cases, the seller pays the commission for both their own agent and the agent representing the buyer which both come from the proceeds of the sale. This is why One Percent Realty’s posted commission rates always include a designated amount for the buyer’s agent (as shown in the table above). This ensures that other REALTORS® are compensated to bring their clients to see your home.

If I pay less, will agents still show my home?

Absolutely. With over a billion dollars of real estate sold each year, and 80%+ being sold by cooperating brokerages, agents are definitely showing.  Most buyers today find homes themselves on REALTOR.ca® or on many of the different sites and tell their agent which ones they want to see. It is the buyers who decide the home they buy and not their agents.  Furthermore, agents have an ethical duty to show listings that meet their client's criteria.

Can I negotiate even further?

Although all commissions in Alberta are negotiable, Good luck finding a better price.  The rates I offer through One Percent Realty are already among the most competitive in the industry while still maintaining a high level of service. For a deep dive into how I structure these deals to benefit you, visit https://dkeet.ca/.

Your Link to the Edmonton Market

Choosing the right REALTOR® is about finding the perfect balance between expertise and value. I pride myself on being the most knowledgeable link for Edmontonians. I know our schools, our festivals, and our unique neighbourhood vibes. I understand the "bloodline" of a good deal.

Whether you are a first-time buyer looking for a family-friendly suburb or a seasoned seller looking to maximize your return on investment, I am here to exceed your expectations. I treat my clients the way I would want to be treated—with honesty, hard work, and a focus on the bottom line.

Don't leave your equity on the table. Get the professional experience, the full MLS® exposure, and the expert guidance you need.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Savings mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

Understanding Your REALTOR®’s Obligations: A Guide for Edmonton Sellers

When you decide to put your home on the market in Edmonton, you aren’t just selling a building; you are navigating one of the most significant financial transactions of your life. It is natural to have questions about what you should expect from the professional you hire. Specifically, many homeowners ask: What is a real estate agent’s obligations to the seller?

In Alberta, the relationship between a seller and their REALTOR® is built on a foundation of legal and ethical duties designed to protect your interests. As the top real estate agent in Edmonton, I, Derek Keet, believe that transparency is the key to a successful sale. You deserve to know exactly what responsibilities I carry when you trust me with your home.

The Pillars of Agency: Fiduciary Duties

When you sign a service agreement with me at One Percent Realty, a "fiduciary" relationship is established. This is a fancy legal term that essentially means I am obligated to act at all times in your best interest—not mine, and certainly not the buyer’s.

Here are the core obligations every seller should expect:

1. Undivided Loyalty

My primary duty is to be 100% in your corner. This means I must avoid any conflicts of interest. If a situation arises where my interests or the interests of another client might conflict with yours, I am required to disclose that immediately. My goal is to get you the best possible outcome for your Edmonton home, and that requires total loyalty to your goals.

2. Confidentiality

In the world of real estate, information is power. During our time working together, you might share sensitive information with me—your bottom-line price, your reasons for moving, or your preferred timeline. A REALTOR® is legally bound to keep this information confidential indefinitely, even after the house is sold and our contract ends. This ensures that a buyer’s agent cannot use your personal circumstances to negotiate a lower price.

3. Full Disclosure

I am obligated to tell you everything I know that could affect your sale. If I discover something about a potential buyer’s ability to close, or if there is a change in the Edmonton market that impacts your property value, you will be the first to know. Whether it is good news or bad news, you get the full picture so you can make informed decisions.

4. Obedience

As long as your instructions are legal and ethical, I must follow them. You are the boss of your home sale. While I will provide my expert advice based on years of experience in the Edmonton market, the final decisions on pricing, accepting offers, and terms always rest with you.

5. Reasonable Care and Skill

You aren't just paying for a sign in the yard; you are paying for professional expertise. My obligation is to provide a high standard of care. This includes accurately pricing your home, marketing it effectively to reach the widest audience, and negotiating with the skill that comes from decades of personal and professional experience.

Full Service Without the High Price Tag

Understanding these obligations is important, but many Edmonton sellers are equally concerned about the costs associated with these services. Traditionally, commissions have been structured in a way that takes a significant bite out of your home’s equity.

At One Percent Realty, we believe you shouldn't have to choose between professional obligations and your hard-earned savings. We provide the exact same full-service model as any other brokerage—including MLS® exposure, professional signage, open houses, and expert negotiation—but we do it for a fraction of the cost.

Instead of the traditional high-commission models you might see elsewhere, we use One Percent Realty’s posted commission rates:

• For homes under $400,000: We charge a flat fee of $7,950 + GST. This includes $3,500 offered to the buyer's agent.

• For homes between $400,000 and $900,000: We charge a flat fee of $9,950 + GST. This includes $4,500 offered to the buyer's agent.

• For homes over $900,000: We charge 1% of the sale price plus a $950 deal fee (+ GST). This includes 0.5% offered to the buyer's agent.

In Alberta, all commissions are negotiable, and there is no "set" fee. However, by choosing a discount full-service model, you can save thousands of dollars while still receiving the highest level of professional representation. To see how much you could save on your specific property, I encourage you to visit my Savings Calculator.

Why Experience Matters in Edmonton

While the legal obligations of a REALTOR® are the same across the board, the quality of the service you receive depends entirely on the person you hire. I’ve been involved in real estate since I was 19 years old. My background isn't just in sales; it’s in investment, construction, and international business.

When you work with me, you aren't just getting an agent; you’re getting a partner who understands the Edmonton market from the inside out. I’ve lived here, invested here, and helped countless neighbours buy and sell here.

Professional Resources

One of the biggest benefits of working with the right agent is access to their network. I don't just leave you to figure out the logistics on your own. My clients benefit from my curated list of Professional Resources. Whether you need property inspectors, mortgage brokers, movers, or lawyers, I have a trusted network of referrals that can make every step of your journey go smoothly.

If you have questions about the technical side of selling, such as the difference between Title Insurance and a Real Property Report, you can find in-depth answers on my blog.

Positioning Your Home for Success

An agent’s obligation to the seller also involves providing the best possible exposure. Many people wonder if a discount commission means less exposure on the market. With me, the answer is a resounding "no."

Your home will be featured on MLS®, Realtor.ca, and all major real estate websites. In fact, over 80% of our listings are sold by cooperating agents from other brokerages. We make sure that every REALTOR® in Edmonton knows your home is available and that they are fairly compensated for bringing a buyer. You get the same "buzz," the same professional negotiation, and the same legal protections—you just keep more of your equity.

The Derek Keet Advantage

Selling a home is a journey of many steps. From the initial valuation to the final handshake, you need an agent who takes their obligations seriously. You need someone who will fight for every dollar of your home’s value while being mindful of the costs you incur to get there.

I am proud to be recognized as a leading real estate professional in this city. My commitment to you is simple: I will fulfill every legal and ethical obligation with the highest level of skill, all while saving you money through One Percent Realty’s efficient, modern business model.

If you are ready to see what a professional, full-service, discount commission experience looks like, let’s chat. You can learn more about my background and how I work by visiting my About Page.

Edmonton is a vibrant, sunshine-filled city with incredible opportunities. Whether you are selling a townhouse in Ellerslie, a condo downtown, or a family home in Laurel, you deserve an agent who puts you first.

Ready to get started?

Don't settle for high commissions when you can have the best of both worlds. Contact me today to discuss your goals and let’s get your home sold for the best possible price.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Saving mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

If you’ve been looking into the Edmonton real estate market, you’ve likely asked yourself: Can I actually negotiate REALTOR® fees? The short answer is a resounding yes. In Canada, and specifically here in Alberta, all real estate commissions are negotiable. There is no law, no government regulation, and no "set" price that dictates what a REALTOR® must charge for their services.

However, just because you can negotiate doesn’t mean it’s always easy—or that you’ll get the same level of service from everyone. Many traditional brokerages lean on a tiered structure that has become common over the years, often charging 7% on the first $100,000 and 3% on the balance of the sale price. But as home prices in Edmonton continue to climb, these percentage-based fees can eat away at your hard-earned equity.

That’s where I come in. My name is Derek Keet, and as a top REALTOR® in Edmonton with One Percent Realty, I’ve built my reputation on the belief that you shouldn’t have to choose between professional, full-service representation and saving your money. I position myself as the link between high-value service and sensible pricing, ensuring that you keep more of your money where it belongs: in your pocket.

The Reality of Commission in Edmonton

When you start interviewing agents to sell your home, you might hear a lot of talk about "standard" rates. It is important to know that claiming there is a mandatory or "regular" commission rate actually goes against the Competition Act in Canada. Every brokerage is free to set its own rates, and every seller is free to negotiate them.

The challenge for most homeowners is that negotiating with a traditional agent can feel like an uphill battle. You’re asking them to take a pay cut on a model that hasn’t changed in decades. But the world has changed. Technology has made marketing homes more efficient, and the high price of Edmonton real estate means that traditional percentage-based commissions have ballooned.

Why One Percent Realty’s Posted Commission Rates Make Sense

Instead of making you "haggle" for a fair deal, I offer transparency through One Percent Realty’s posted commission rates. We’ve modernized the way real estate works by providing a discount full-service model. This isn’t a "mere posting" or a "do-it-yourself" service. It is a full-service experience that includes everything you’d expect from a top-tier REALTOR®—just at a price that reflects today’s market reality.

Here is exactly how our commission structure works:

• Homes under $400,000: We charge a flat fee of $7,950 + GST. This includes $3,500 that is offered to the Buyer’s agent.

• Homes between $400,000 and $900,000: We charge a flat fee of $9,950 + GST. This includes $4,500 offered to the Buyer’s agent.

• Homes over $900,000: We charge 1% of the sale price plus a $950 deal fee. This includes 0.5% offered to the Buyer's agent.

When you compare these rates to the traditional 7% on the first $100k and 3% on the balance, the savings are staggering. For a $500,000 home, you could be looking at savings of nearly $10,000. That’s money you could use for your next down payment, a well-deserved vacation, or renovations on your new place. To see a detailed breakdown of how this looks for your specific home value, I encourage you to visit dkeet.ca/1-derek-deal.html.

More Than Just Savings: The Derek Keet Advantage

Being a top REALTOR® in Edmonton isn’t just about having lower fees; it’s about providing superior value. When you work with me, you aren’t just getting a "discount"—you are getting an experienced professional who understands the Edmonton market inside and out. I bring over 20 years of personal and business experience in residential, commercial, and rural transactions to the table.

Selling a home is one of the biggest financial moves you’ll ever make. You need someone who is more than just a paper-pusher. You need a negotiator, a strategist, and a partner. Here is why homeowners consistently choose me to represent them:

1. Professional Resources

One of the most valuable things I offer is my network. Moving is a massive undertaking, and I’ve spent years vetting the best in the business. From property inspectors and mortgage brokers to movers and lawyers, I provide my clients with Professional Resources—a trusted network of referrals that ensures every phase of your transaction goes smoothly.

2. Full-Service Marketing

Some people worry that a discount commission means fewer "eyes" on their home. With me, that couldn't be further from the truth. Your home will be listed on the MLS® system, showcased on REALTOR.ca, and promoted through various digital channels. I handle the professional photos, the signage, the lockboxes, and the open houses. Most importantly, I am there to negotiate the best possible price for you when the offers start coming in.

3. Deep Local Knowledge

I don't just work in Edmonton; I live here and I love this city. Whether you are selling a family home in Wild Rose or looking for an investment property downtown, I understand the nuances of our local neighborhoods. This knowledge allows me to price your home accurately—ensuring it sells quickly without leaving money on the table.

How to Approach the "Negotiation" Conversation

If you are still considering other agents and want to try your hand at negotiating their fees, here are a few tips to keep in mind:

• Ask for a Breakdown: Ask the agent exactly what is included in their fee. If they aren't offering a robust ad spend, marketing plan or professional videos, their high commission might not be justified.

• Mention Competition: Let them know you are interviewing other agents (like me) who offer full service at a much more competitive rate.

• Look at the Net, Not the Gross: Traditional agents will often try to focus on the high sale price they might get you. But what really matters is the "net" amount—the money you actually walk away with after all fees and taxes are paid.

• Check the Buyer's Agent Side: Remember that the total commission is usually split between the listing agent and the buyer's agent. If the agent is only mentioning the percentage they will receive, make sure to understand how much will be offered to the buyer’s agent.

While you can certainly try to negotiate with a traditional agent, many clients find it much simpler and more transparent to start with a REALTOR® who already has a fair, posted rate. By choosing me, you skip the awkward bargaining phase and move straight into the business of selling your home.

Why Edmonton Sellers are Switching to the One Percent Model

The Edmonton real estate market is vibrant and competitive. Homeowners here are savvy; they know the value of a dollar and they expect high-quality service. The reason I’ve been able to help so many "Happy Customers" is because the One Percent Realty model aligns with what people actually want: Expertise without the Extravagance.

When you visit dkeet.ca, you can see the testimonials and the "Sold" stories. These aren't just numbers; they are real families in Edmonton who saved thousands of dollars without sacrificing the quality of their REALTOR®.

Think about it this way: if you were buying a new car and two different dealerships offered the exact same vehicle, the same warranty, and the same service, but one was $10,000 cheaper—which one would you choose? Real estate should be no different. The MLS® system is the great equalizer; it's where the buyers are. If your home is priced right and marketed professionally, it will sell. That is why One Percent Realty sells over a billion dollars in real estate year after year. If someone tells you that your home wont be shown, then how can that statistic be possible? Paying an extra $10,000 or $20,000 in commission doesn't guarantee your home will sell for more; it just means you'll have less money when the deal is done.

The Link to Your Success

My goal is to be your lifelong real estate partner. Whether you are a first-time buyer looking to navigate the complexities of the Edmonton market or a seasoned seller looking to maximize your return, I am here to help. I pride myself on being reachable, honest, and hardworking. I treat every transaction as if it were my own, because I know that my success is entirely dependent on your satisfaction.

If you are ready to see how much you can save, or if you simply have more questions about how the process works, I invite you to explore my website at dkeet.ca. You can find answers to frequently asked questions, use our savings calculator, and get a better sense of why I am considered the top REALTOR® in Edmonton for those who value both their time and their money.

Negotiating REALTOR® fees in Canada isn't just possible—it's a smart financial move. And when you work with me, the "negotiation" is already done in your favor. Let’s get your home sold for the best price, with the best service, for a fee that actually makes sense.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Savings mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

Why Smart Edmonton Homeowners are Choosing a Better Way to Sell: Who Really Benefits from a Discount REALTOR®?

When you think about the Edmonton real estate market, it’s easy to get overwhelmed by the sheer volume of information out there. From the growing southern neighbourhoods like the Orchards, Aurora or Mattson to the expanding suburbs of Secord, Trumpeter, or Starling, buying or selling a home is likely the biggest financial decision of your life. But there is one question that seems to be on everyone’s mind lately: “Who benefits from using a discount REALTOR®?”

The short answer? Almost everyone. But the long answer is much more interesting, and it involves rethinking how we value real estate services in a modern world.

My name is Derek Keet, and as a top REALTOR® in Edmonton, I’ve seen the industry change. I’ve watched technology make the process of marketing a home more efficient, and I’ve watched as homeowners realized they don’t need to sacrifice equity to get top-tier service. At One Percent Realty, we’ve built a model that challenges the status quo. People often ask me if "discount" means "less," and I’m here to tell you that in my world, it actually means "more"—more money in your pocket, more transparency, and a more logical approach to the business of real estate.

I’ve heard my broker say that they really hate the word “discount” as it implies that they are getting less, when in reality the One Percent Realty model just offers an awesome price and for that we get a lot of business.

If you are wondering if this model is right for you, let’s dive into exactly who stands to benefit the most from working with me and utilizing One Percent Realty’s posted commission rates.

1. The Equity-Conscious Seller

The most obvious group of people who benefit from my services are those who are protective of their hard-earned home equity. Whether you’ve lived in your home for thirty years or three, the equity you’ve built represents your savings, your retirement, or your next move.

Traditionally, many brokers in Edmonton have charged a commission structure of 7% on the first $100,000 and 3% on the balance. On a $500,000 home, that’s a significant chunk of money. When you work with me, Derek Keet, you’re choosing a model designed to keep that money with you.

For homes between $400,000 and $900,000, One Percent Realty’s posted commission rates are just $9,950 plus GST. This isn't just a "fee"; it's a full-service package that includes $4,500 offered to the buyer’s agent. By opting for this discount full-service model, you aren't just saving a few dollars—you are potentially saving thousands. When you realize that the service I provide—MLS® exposure, professional photos, measurements and floor plans, advice, negotiation, etc—is the same as (or better than) what you’d likely get elsewhere, the choice becomes clear.

2. First-Time Home Sellers

Selling your first home is an emotional and financial milestone. Often, first-time sellers are moving up—perhaps into a larger home for a growing family. In these cases, every dollar saved on the sale of the "starter home" is a dollar that can be put toward a larger down payment or renovations on the new property.

If your home is under $400,000, One Percent Realty’s posted commission rates are even more affordable. We charge $7,950 plus GST, which includes $3,500 offered to the buyer’s agent. For a young couple trying to transition from a condo in Oliver to a detached home in Terwillegar, that savings is a game-changer. It’s the difference between buying new furniture or having an emergency fund. As your REALTOR®, my goal is to make sure your first selling experience is profitable and stress-free.

3. Luxury Homeowners (The $900,000+ Market)

There is a common misconception that luxury homes require a "luxury" commission price tag. I disagree. While One Percent Realty was originally established for the Vancouver and Toronto markets—which is why we use the "One Percent" name—the logic applies perfectly to Edmonton’s high-end properties.

For homes over $900,000, the commission is 1% plus a $950 deal fee (plus GST). On a million-dollar property, the savings compared to traditional rates are staggering. Does a million-dollar home take more work to sell than a $500,000 home? Sometimes. But does it take three times as much work? Rarely. I provide the same high-end marketing, professional photography, and expert negotiation skills regardless of the price point, but I don’t believe you should be "taxed" more just because your home is worth more.

Personally, I have sold my own properties in other provinces without access to brokerages like One Percent Realty and each time the price tag was $40,000 to $50,000+.  I only wish I could have paid the One Percent Realty commission fees.

4. The Savvy Investor

Real estate investors are all about the "bottom line." They understand that profit is made on the buy, but it’s realized on the sell. When an investor flips a property or decides to liquidate part of a rental portfolio, high commissions can eat up their entire profit margin.

Investors benefit from working with me because they recognize the value of a "Full Service for a Fraction of the Price" model. They want the property on the MLS®, they want the paperwork handled correctly, and they want a REALTOR® who understands the Edmonton market inside and out. By using One Percent Realty’s posted commission rates, investors can maximize their Return on Investment (ROI). If you’re an investor, you can see more about how I structure these deals at dkeet.ca.

5. Families Transitioning in a Changing Market

The Edmonton market is dynamic. Sometimes it’s a seller’s market; sometimes it’s a buyer’s market. Regardless of the cycle, families who are "trading up" or "downsizing" are often doing two transactions at once.

If you are selling a large family home to move into a smaller bungalow, or vice-versa, you are facing two sets of costs. By lowering your selling costs with Derek Keet, you ease the financial pressure of the entire transition. My discount full-service model ensures that you aren't leaving money on the table that could have been used for your relocation.

What Does "Full Service" Actually Mean?

I often hear people ask, "Derek, if the commission is lower, what am I missing out on?" The answer is: Nothing. When you list with me, you get a dedicated REALTOR® who handles everything from start to finish. This includes:

• MLS® Listing: Your home is placed on the same system used by every REALTOR® in the country.

• Professional Marketing: High-quality photos and digital presence to ensure your home looks its best.

• Signage and Lockboxes: The physical tools needed to get people through the door.

• Expert Negotiation: I work for you to get the highest possible price for your home.

• Professional Resources: From property inspectors, mortgage brokers, movers to lawyers, we have a trusted network of referrals that can make everything go smoothly.

The only difference is the amount of money you pay at the end. It’s a common-sense approach to real estate. I believe that in the age of the internet, where buyers find homes online, the old-school commission models are outdated.

The Derek Keet Advantage

Positioning myself as the top REALTOR® in Edmonton isn't just about the number of signs I have in yards; it’s about the value I provide to my clients. I want to be the link that connects you to your real estate goals without draining your bank account.

I am often asked about the "catch." There is no catch. There is no lowest fee that a REALTOR® can charge, and all commissions are negotiable in Alberta. I have simply chosen to follow the One Percent Realty’s posted commission rates, and offer a price that is fair to the homeowner while still allowing me to provide exceptional service.

If you’re curious about how much you could save, I encourage you to visit my website at dkeet.ca. You’ll find tools and information that show you the transparency of my model. I’ve always believed that if you provide a great service at a fair price, people will see the value.

Why Edmonton?

Edmonton is a unique city. We are a community of hard-working people who value a good deal and honest talk. Whether you’re in the South, or in St. Albert, Sherwood Park, or right in the heart of the city, you want a REALTOR® who knows the local nuances. I understand the Edmonton market—I know which areas are hot, which are undervalued, and how to position your home to attract the right buyers quickly.

When you use a discount REALTOR® like myself, you are participating in a more efficient marketplace. You are acknowledging that the world has changed and that you don't have to pay 1990s prices for 2020s technology.

Who Benefits? You Do.

To wrap it up, who benefits from a discount REALTOR®?

• Sellers who want to keep $5,000, $10,000, or even $20,000 more of their equity.

• Buyers who want to work with an agent who is focused on the deal, not just the commission.

• The Edmonton Economy, because that saved commission money is usually spent right back here in our local shops and businesses.

If you are thinking about selling, don't just sign with the first person who calls you. Do your research. Look at the numbers. Visit dkeet.ca and see how One Percent Realty’s posted commission rates can work for you. I am here to guide you through the process, answer your questions, and most importantly, help you keep more of what belongs to you.

Selling your home is a big deal. Let’s make sure you get the most out of it. I’m Derek Keet, and I’m ready to show you why I’m the top choice for smart Edmonton homeowners.

Let's get your home sold and keep your equity where it belongs: in your pocket.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Saving mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

Getting Your Edmonton Home Ready for a Sold Sign: The Ultimate Guide to a Stress-Free Sale

So, you’ve decided it’s time to move. Maybe you’re outgrowing your current space in Summerside, looking to downsize from a large family home in Riverbend, or perhaps you’re just ready for a change of scenery in one of Edmonton’s vibrant downtown neighborhoods. Whatever the reason, the question on your mind is likely: “What steps should I take to get ready to sell my home?”

Selling a home is one of the biggest financial transactions of your life. It can feel overwhelming, but it doesn't have to be. When you have the right strategy and the top REALTOR® in Edmonton by your side, the process becomes a smooth, rewarding transition. My name is Derek Keet, and I’ve built my career on helping Edmontonians navigate this market with confidence, transparency, and—most importantly—massive savings.

In this guide, I’m going to walk you through every essential step to prepare your home for the market. From the first coat of paint to the final commission check, I’ll show you how to maximize your home's value while keeping more of that equity in your own pocket.

Step 1: Shift Your Mindset from "Home" to "House"

The very first step isn't about a paintbrush or a cleaning rag; it’s about your perspective. Up until now, this has been your home—the place where you’ve made memories, celebrated milestones, and relaxed. To sell it successfully, you need to start viewing it as a product.

As your REALTOR®, my goal is to help buyers imagine themselves living in your space. That’s hard for them to do if they see your family vacation photos or your specific collection of vintage clocks. We want to create a "blank canvas" that feels inviting to everyone.

Step 2: The "Big Three" of Preparation: Declutter, Depersonalize, and Deep Clean

If you do nothing else, do these three things. They are the highest return-on-investment activities you can perform.

Decluttering

Clutter kills deals. It makes rooms look smaller and suggests that the home doesn't have enough storage. Start by going through every closet, the basement, and the garage. If you haven't used it in a year, donate it, sell it, or toss it. You’re moving anyway—you might as well start packing now! Clear off your kitchen counters completely. A clean counter makes a kitchen feel twice as large.

Depersonalizing

As mentioned, we want buyers to see their own lives in your house. Remove family photos, religious items, and highly specific decor. You want the home to feel like a high-end hotel—neutral, clean, and welcoming.

Deep Cleaning

A clean home tells a buyer that the property has been well-maintained. We aren't just talking about a quick vacuum. I recommend a "white glove" clean: baseboards, inside the oven, window tracks, and light fixtures. If the home smells fresh and looks spotless, buyers will feel much more comfortable making a high offer.

Step 3: Tackle the "Honey-Do" List

Every home has those little things we’ve learned to live with—a leaky faucet, a loose doorknob, or a cracked floor tile. While they might seem minor to you, they are "red flags" to a buyer. A buyer sees a leaky faucet and thinks, "If they didn't fix this, what else did they neglect? Is there mold behind the walls? Is the furnace dying?"

Take a weekend to walk through your home with a notepad and write down every small defect. Fixing these minor issues now prevents them from becoming major negotiation points later during the home inspection.

Step 4: Boost Your Curb Appeal

First impressions are everything. In the Edmonton real estate market, a buyer has often decided if they like your house before they even step through the front door.

• In the Summer: Keep the lawn manicured, pull weeds, and add a few pots of bright flowers near the entrance.

• In the Winter: Ensure the driveway and walkways are meticulously cleared of snow and ice.

• Year-round: Ensure your front door is clean or has a fresh coat of paint, and make sure your house numbers are visible and modern.

Step 5: Professional Staging and Photography

Now that the house is clean and repaired, it’s time to show it off. This is where I come in as your REALTOR®. I don’t just "list" homes; I market them.

In today’s digital age, your "first showing" happens online. If the photos are dark, blurry, or show cluttered rooms, buyers will simply swipe past. I ensure your home is presented in its absolute best light. We look at furniture placement to optimize flow and ensure each room has a clear purpose.

Step 6: Pricing Your Home to Sell

This is perhaps the most critical step. Price it too high, and it sits on the market, eventually becoming "stale." Price it too low, and you leave money on the table.

As the most knowledgeable REALTOR® in Edmonton, I provide a comprehensive market analysis. We look at what has sold recently in your specific neighborhood, what is currently for sale (your competition), and the overall economic trends in Alberta. My goal is to find that "sweet spot" that generates immediate interest and potentially multiple offers.

Step 7: Understanding the True Cost of Selling (The Derek Keet Advantage)

When most people think about selling, they dread the commission. Traditional real estate models in Edmonton often involve high percentage-based fees that eat away a massive chunk of your hard-earned equity.

This is where my partnership with One Percent Realty changes the game for you. I provide a full-service experience—MLS® listing, professional signage, lockboxes, showing management, expert negotiation, and paperwork—but at a fraction of the cost.

One Percent Realty was originally established for the Vancouver and Toronto markets, which is why the name reflects a 1% commission (plus a $950 deal fee) for homes over $900,000. However, for our Edmonton market, we have a very clear, transparent structure based on One Percent Realty’s posted commission rates:

• Homes under $400,000: We charge a flat fee of $7,950 + GST. This includes the $3,500 offered to the buyer's agent.

• Homes between $400,000 and $900,000: We charge a flat fee of $9,950 + GST. This includes the $4,500 offered to the buyer's agent.

• Homes over $900,000: We charge 1% of the sale price plus a $950 deal fee.

There is no "lowest fee" a REALTOR® can charge, and all commissions in Alberta are negotiable. But why pay more for the same—or often less—service? When you choose to work with me, you are choosing a discount full-service model that prioritizes your bottom line. You can see a full breakdown of how these savings work by visiting https://dkeet.ca/1-derek-deal.html.

Step 8: Strategy and Negotiation

Once your home is on the market, the excitement begins. I handle the influx of showing requests and provide you with feedback from every potential buyer. When an offer (or three!) comes in, my job is to be your bulldog in negotiations.

I don't just look at the price; I look at the conditions, the closing dates, and the buyer's qualifications. I ensure that we aren't just getting an offer, but the right offer that will actually close. My extensive experience in the Edmonton market means I know the tricks of the trade and how to protect your interests at every turn.

Why Choose Derek Keet?

You might be wondering, "If the commission is lower, am I getting less service?" The answer is a resounding no.

I am positioned as the top REALTOR® in Edmonton because I’ve optimized the selling process. I use the latest technology, the most effective marketing strategies, and a deep understanding of local market psychology to get homes sold. I believe that you shouldn't have to sacrifice service to save money.

By choosing Derek Keet and One Percent Realty’s posted commission rates, you are getting:

1. Full MLS® System Exposure.

2. Placement on top real estate websites.

3. Professional signage and lockbox.

4. Expert handling of all offers and paperwork.

5. A dedicated professional who knows the Edmonton streets, neighborhoods, and market trends inside and out.

When you save thousands of dollars on commission, that is money that stays in your pocket. It’s money for your next down payment, your kids' education, or even a well-deserved vacation after the stress of moving.

Frequently Asked Questions About Preparing to Sell

Should I renovate my kitchen before selling?

In most cases, no. Large renovations rarely see a 100% return on investment right before a sale. Instead, focus on "refreshing"—painting cabinets, replacing old hardware, or installing a new backsplash. For specific advice on your home, you can find more tips at https://dkeet.ca/.

How long will it take to sell my home?

This depends on the neighborhood and the current "absorption rate" in Edmonton. However, a well-prepared home priced correctly according to One Percent Realty’s standards typically sells much faster than the market average.

Do I have to leave during showings?

Yes, absolutely. Buyers feel like intruders when the owner is home. They want to be able to talk freely about the house, open closets, and linger in the rooms without feeling rushed. Give them the space to fall in love with your house!

Final Thoughts: Your Success is My Priority

Getting ready to sell your home is a journey, and every journey is easier with a guide. I am here to take the weight off your shoulders. From the moment we first meet to discuss your home’s value until the day you hand over the keys, I am your partner in this process.

I pride myself on being the most knowledgeable agent in the city. I don't just follow the market; I analyze it. I don't just list homes; I sell them for top dollar while saving my clients a fortune.

If you are ready to take the first step, or if you just have questions about what your home might be worth in today’s Edmonton market, I invite you to reach out. Let’s sit down, look at the numbers, and create a plan that works for you.

Visit https://dkeet.ca/ to learn more about my services and how we can get your home sold quickly and efficiently. You deserve a REALTOR® who works as hard for your money as you do.

Let’s get your home ready, let’s get it listed, and let’s get it SOLD.

Derek Keet | One Percent Realty 

Edmonton REALTOR®

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Saving mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

The Real Truth About Real Estate Commissions in Edmonton: Why Paying More Doesn’t Mean Getting More

If you’ve spent any time looking at the Edmonton real estate market lately, you’ve probably felt a bit of a whirlwind. Between the shifting interest rates, the influx of people moving to Alberta for our incredible quality of life, and the sheer speed at which homes are moving, it’s a lot to take in. But there is one question that comes up more than any other when I sit down at a kitchen table with a family looking to sell: "What percentage do most REALTORS® charge in Canada?"

It’s a fair question. When you are selling what is likely your largest financial asset, you want to know where your equity is going. But here is the thing: the answer isn't as straightforward as a single number, and the "standard" way of doing things is rapidly changing.

I’m Derek Keet, and I’ve built my reputation as a top REALTOR® in Edmonton by being transparent, hardworking, and—most importantly—focused on keeping more money in my clients' pockets. Today, I want to pull back the curtain on how commissions work across Canada, why the "old way" might be costing you tens of thousands of dollars, and how One Percent Realty is disrupting the industry to benefit you.

Understanding the Landscape: What is the "Typical" Fee?

Across Canada, there is no such thing as a "standard" commission rate. In fact, by law, commissions are negotiable. However, for decades, a common structure has dominated the industry. In many provinces, you’ll see a flat percentage, like 4% or 5% of the total sale price.

In Alberta, we often see a "split" model. You might hear people talk about "7 and 3"—which means 7% on the first $100,000 of the sale price and 3% on the remaining balance. This total fee is then usually split between the listing brokerage and the buyer’s brokerage.

While this has been the traditional way of doing business, it’s important to ask yourself: Does it still make sense?

Think about it. The average price of a home in Edmonton has climbed significantly over the years. If a REALTOR® charges a percentage-based fee, they get a massive "raise" every time home prices go up, even if the work required to sell the home remains the same. At One Percent Realty, we believe that’s not quite right. That’s why I choose to operate under a model that prioritizes your equity over my commission check.

The Derek Keet Advantage: Full Service for a Fraction of the Cost

When people hear about "discount" real estate, they sometimes worry that they’re going to lose out on service. They think they’ll have to take their own photos, handle their own showings, or navigate the complex legal paperwork alone.

Let me set the record straight: With me, that couldn’t be further from the truth.

I provide full service. That means professional photography, high-end digital marketing, placement on the MLS® system, signage, lockboxes, and—most importantly—my expert negotiation skills and deep knowledge of the Edmonton market. The only difference is the price.

How One Percent Realty’s Posted Commission Rates Work

We keep it simple and transparent. Instead of confusing percentages that make you reach for a calculator, we use a structure based on the value of your home:

1. Homes under $400,000: We charge a total of $7,950 plus GST. This isn't just for me; it includes $3,500 offered to the buyer’s REALTOR®.

2. Homes between $400,000 and $900,000: We charge a total of $9,950 plus GST. This includes $4,500 offered to the buyer’s REALTOR®.

3. Homes over $900,000: We charge 1% of the sale price (plus a $950 deal fee).

When you compare this to the traditional "7 and 3" model, the savings are staggering. We are talking about keeping $10,000, $15,000, or even $20,000 more of your own money. Imagine what you could do with that. You could pad your down payment for your next home, renovate your new kitchen, or take that family vacation you’ve been putting off.

You can see the full breakdown of how this works and how much you can save by visiting my website at https://dkeet.ca/1-derek-deal.html.

Why the Edmonton Market Demands a Smarter Approach

Edmonton is a unique beast. We have a diverse range of neighborhoods, from the historic charm of Glenora and Highlands to the bustling new developments in the south and west ends. Being a top REALTOR® here means more than just putting a sign in a yard; it means understanding the micro-trends of each community.

Because the market here can move so quickly, you need an agent who is tech-savvy and responsive. The old-school model of "wait and see" doesn't work anymore. I use cutting-edge marketing strategies to ensure your home is seen by the right buyers the moment it hits the market.

By choosing me as your REALTOR®, you aren't just getting a "discount" price—you are getting a premium experience. I handle the stress, the phone calls, and the paperwork so you can focus on your move. I’ve spent years honing my craft in this city, and I know exactly what Edmonton buyers are looking for.

Debunking the Myths of Real Estate Commissions

There are a lot of myths floating around about what happens when you don't pay a "full" 7 and 3 commission. Let’s bust a few of them.

Myth #1: "Other REALTORS® won't show your home."

This is a common scare tactic, and it’s simply not true. REALTORS® have a fiduciary duty to show their clients homes that meet their criteria. Furthermore, our commission structure includes a very competitive offering to the buyer’s agent (up to $4,500 for homes over $400k). In a market like Edmonton, where buyers are savvy and doing their own research online, no REALTOR® is going to risk losing a sale or upsetting their client by skipping a great home just because of the commission structure.

Myth #2: "You get what you pay for."

In many industries, this is true. But in real estate, the "cost" of the service has become disconnected from the "value" of the work. Does it really take $15,000 more work to sell a $700,000 home than it does to sell a $400,000 home? Of course not. By streamlining the process and focusing on efficiency, I can provide the same (or better) marketing and exposure while charging you significantly less.

Myth #3: "Discount brokers don't know the market."

As a top agent in Edmonton, my track record speaks for itself. I live and breathe this city’s real estate. I know which schools are highly rated, where the new LRT lines are going, and which neighborhoods are about to see a spike in value. My knowledge of the Edmonton market is my greatest asset, and I use it to get my clients the best possible price for their homes.

The Financial Impact of Your Choice

Let’s look at a real-world example. If you sell a home in Edmonton for $600,000 using a traditional "7% on the first $100k and 3% on the balance" model, the commission would be $22,000 plus GST.

With One Percent Realty’s posted commission rates, you would pay $9,950 plus GST.

That is a difference of $12,050.

Think about that for a second. That is $12,050 of your hard-earned equity that stays in your bank account simply because you chose a smarter way to sell. When you work with Derek Keet, you aren't just selling a house; you are making a smart financial move.

Positioning Yourself for Success in Edmonton

Whether you are a first-time seller or a seasoned investor, the goal is always the same: get the highest price for the property with the least amount of stress and the lowest possible cost.

When you visit dkeet.ca, you’ll find a wealth of resources designed to help you navigate the Edmonton market. From current listings to detailed explanations of the selling process, my goal is to empower you with information.

I pride myself on being the most knowledgeable REALTOR® in the city because I don't just follow the trends—I study them. I understand the nuances of the Edmonton economy, from the impact of the energy sector to the growth of our tech and healthcare hubs. This "big picture" view allows me to advise my clients with a level of sophistication that goes beyond just "listing a house."

Selling Your Home: What to Expect

When you hire me to sell your Edmonton home, we start with a comprehensive market analysis. I don't just give you a number; I show you the data. We look at comparable sales, current competition, and market velocity.

Once we set the right price, my marketing machine kicks into gear. We ensure your home looks stunning online, where 99% of buyers start their search. We handle the showings, provide you with feedback, and when the offers start coming in, I am in your corner as a fierce negotiator. I’ve seen every trick in the book, and I know how to navigate multiple-offer situations to ensure you come out on top.

Buying Your Home: Why Experience Matters

While much of this post focuses on the savings for sellers, I am equally passionate about helping buyers find their dream homes in Edmonton. Buying a home is an emotional journey, but it’s also a massive investment. You need a REALTOR® who can spot potential red flags, understand the long-term value of a neighborhood, and negotiate a price that ensures you have equity from day one.

I treat every buyer’s search as if I were buying the home for myself. I’m patient, I’m thorough, and I’m always available to answer your questions.

Conclusion: The Future of Edmonton Real Estate

The real estate industry is evolving, and Edmonton is at the forefront of that change. People are tired of the old way of doing things. They want transparency, they want value, and they want a professional who respects their bottom line.

By choosing Derek Keet and One Percent Realty, you are choosing a path that prioritizes your financial health. You are choosing a top-tier REALTOR® who has the experience and the drive to get you results, without the "traditional" price tag.

So, what percentage do most REALTORS® charge in Canada? The answer is: too much. But it doesn't have to be that way for you.

If you’re thinking about moving, or if you’re just curious about what your home might be worth in today’s Edmonton market, let’s chat. No pressure, no gimmicks—just honest advice and a plan to save you money. Visit dkeet.ca today to get started.

Let’s keep your equity where it belongs: with you.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Saving mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

Navigating the Art of Negotiating the Counter Offer

When you’re diving into the Edmonton real estate market, things can move fast. One moment you’re touring a beautiful bungalow in South East Edmonton or a sleek condo downtown, and the next, you’re staring at a contract, wondering if your next move is a stroke of genius or a deal-breaker.

“Derek, is a 20% counter offer too much?”

It’s a loaded question. In the world of real estate, there isn’t a one-size-fits-all answer, but there is strategy. As a top REALTOR® in Edmonton, I’ve seen every type of negotiation you could think of. Whether you are buying your first home or selling a property you’ve owned for decades, understanding the "dance" of the counter offer is what separates a successful closing from a missed opportunity.

Understanding the Edmonton Market Context

Before we talk percentages, we have to talk about the "why." In Edmonton, our market is unique. We aren’t Toronto or Vancouver—we have our own rhythm. When a buyer submits an offer and a seller comes back with a counter offer that is 20% different from the initial price, we have to look at the data.

If a home is listed at $500,000 and a buyer offers $400,000 (a 20% drop), or if a buyer offers $450,000 and the seller counters at $540,000, we are looking at a massive gap. In most stable markets, a 20% swing is considered aggressive. However, "too much" is relative to the home’s actual market value.

This is where having an expert REALTOR® on your side becomes your greatest asset. My job is to ensure that your offer or counter offer isn’t just a random number pulled out of thin air, but a calculated move based on comparable sales, current inventory, and the specific condition of the home.

The Strategy Behind the Counter Offer

Negotiation is an art form. When you’re deciding how to put in offers and counter offers, you have to consider the psychology of the person on the other side of the table.

1. The "Anchor" Effect

In real estate, the listing price is often the "anchor." If a seller lists their home accurately, a 20% counter offer might feel like an insult, potentially causing the seller to walk away entirely. On the flip side, if a home is wildly overpriced, a 20% correction might simply be bringing the deal back to reality. If you are countering because you want the house, are willing to lose it and feel it is overpriced, 20% counter might make sense, but then it might be better to find a home that is closer to its market value and have a higher chance in getting it.

2. Market Velocity

How long has the home been on the market? If it’s day two, a 20% counter offer will likely be rejected immediately. If the home has been sitting for six months, the seller might be more inclined to listen to a significant price adjustment. Imagine you are a seller. You just listed your home yesterday. The chances are fairly high that you are expecting the price it is listed at.  The number of buyers that want to give low-ball offers right when a property is coming onto the market is surprisingly high.  Most are not working with a real estate agent and are likely wasting their time.

3. Motivation Levels

Why is the seller moving? Are they in a rush? As your REALTOR®, I dig deep to find out as much as possible about the situation. Knowledge is power in a negotiation. If we know the seller needs to move for a job transfer, our counter offer strategy changes.

4. Other Offers

Are their multiple offers? If so, if you are considering putting in an offer or counter offer that is 20% off, then what are the chances that one of the other offers is willing to pay what it is listed at or more.  If there are multiple offers it generally means it is at minimum listed at market value so lower offers usually wont cut it.

5. Your Motivation

On multiple occasions, I have had buyers say to me “Derek, we want to put in a low offer, but we need to get this house”, or similar statements.  There is risk in any negotiation.  If you have no other good options, ask your real estate agent which offer will likely get accepted.

Should you even put an offer in on a home that has been sitting there for a long time?

There can be deals in homes that have been missed and undervalued for a number of reasons, but often there is a reason a house is not selling.  90% of the time it is the price.  With very few exceptions, every home sells at the right price.

Instead of searching for overpriced homes that have been sitting on the market for a long time so that you can offer lower offers for, you may want to look at houses that are priced well and offering close to what the seller’s are asking.  Sometimes the feeling of getting “a deal” on the purchase price can feel good, but if it just means that you are the creator of a market price adjustment, then purchasing a house that is already priced well, is a much better strategy.

Deciding on the Right Number

When my clients ask me how to structure an offer, I always tell them to look at the "Three Cs": Comparables, Condition, and Competition.

Comparables

What have similar homes in the same neighborhood sold for in the last 90 days? If the 20% gap aligns with what the neighbors sold for, then it’s not "too much"—it’s accurate. I provide my clients with exhaustive data so they never have to guess.

Condition

Does the house need a new roof? Is the furnace 25 years old? If a home requires $50,000 in immediate repairs, a 20% counter offer is a reflection of the capital expenditure required. I help you navigate these inspections so your offer reflects the true value of the property. Also, laying out the why, or looking at different angles or options that might be favourable for one side depending on what their value. Sometimes it is more than just money.

Competition

Are there five other offers on the table? If so, a 20% under-ask counter offer will get your file tossed in the trash. If you’re the only buyer, you have the leverage to be bolder.

Positioning Yourself for Success

To be successful in Edmonton real estate, you need more than just a person to open doors. You need a strategist. You need someone who understands that every dollar counts.

When you work with Derek Keet, you aren’t just getting a REALTOR®; you’re getting a partner who is committed to your financial success. Derek has a long history of buying and selling with holdings likely more than any other discount real estate agent in Edmonton. He chose the One Percent Realty model because he believes Edmontonians deserve better. One Percent Realty was what he personally thought was the best value, so that is why he chose to charge commissions usually half of what he was getting before. In doing so, his business is on track to double every year.

For buyers, Derek can very easily put himself into your shoes. Nothing was ever inherited for him. He has worked from the very bottom with millions made on his own deals. He is happy to help others do the same.

Is 20% Ever "Standard"?

In a word: No. In the Edmonton market, most successful negotiations happen within a 3% to 7% range of the asking price, assuming the home was priced correctly to begin with. A 20% counter offer is a "statement" move.

If you are a buyer making a 20% lowball offer, you risk offending the seller to the point where they won’t even respond. If you are a seller countering 20% above a reasonable offer, you risk chasing away a qualified buyer. If there is that much of a difference, I usually advise the sellers not to counter at all. If the buyer is actually interested, they would need to come back with something more reasonable in order for the seller to look at it.

However, there are times to be aggressive. If a property is drastically overpriced, I will tell you. If a buyer’s offer is insultingly low, I will help you stand your ground while keeping the door open for a more reasonable conversation. My goal is always the same: to get the deal done at the best possible price for you.

Why Derek Keet?

The Edmonton market is filled with agents, but very few offer the combination of experience and value that I do. When you visit https://dkeet.ca/, you’ll see that my approach is different. I am transparent about fees, I am aggressive with marketing, and I am obsessed with the details of the contract.

Putting in an offer is the most stressful part of the process for most people. There’s a lot of "what if" thinking.

• "What if they say no?"

• "What if I overpaid?"

• "What if I lose the house?"

My job is to remove the "what if" and replace it with "here is why." How can we take the emotion out of it? How can the outcome be better without the stress?

Final Thoughts on Offers and Counter Offers

So, is 20% too much? If it’s based on emotion, yes. If it’s based on a lack of information, yes. But if it’s based on a deep understanding of market value, repair costs, and local trends, it might be exactly what is needed to start a real conversation.

Don’t navigate these waters alone. Whether you are selling a luxury estate or buying your very first condo, you deserve a REALTOR® who understands the value of a dollar. You deserve the top-tier service and the significant savings that come with working with Derek Keet.

Ready to see how much you can save while getting the best representation in the city? Head over to https://dkeet.ca/ to learn more about how I can help you buy or sell your Edmonton home. Let's make your next real estate move your best one yet.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value