Mastering the Art of Negotiation: How to Politely Secure the Best Price for Your Edmonton Home

Buying a home in Edmonton is an exhilarating journey, but it’s often punctuated by a moment of high tension: the negotiation. Whether you’ve fallen in love with a charming bungalow in Millwoods or a newly built home in Aster, the question of price is always front and centre. Many buyers feel a sense of anxiety when it comes to making an offer. You want a fair deal, but you don’t want to offend the seller or lose out on the property to a competing bid.

The secret to success lies in knowing how to negotiate with grace, data, and professionalism. As a REALTOR® who has navigated countless transactions across our beautiful city, I, Derek Keet, believe that the best negotiations are those where both parties feel respected, yet the buyer walks away knowing they didn’t overpay.

So, what is a polite way to negotiate the price of a home? It isn’t about being aggressive; it’s about being prepared. In this post, we’re going to dive deep into the strategies that will help you negotiate like a pro while maintaining a positive relationship with the seller. Along the way, I’ll show you why choosing the right representation—and understanding the value of One Percent Realty’s posted commission rates—is the smartest move you can make in the Edmonton market.

The Foundation of a Polite Negotiation

When we talk about being "polite" in real estate, we aren’t just talking about saying "please" and "thank you." We are talking about professional etiquette and the strategy of "principled negotiation." This means focusing on the facts of the market rather than personal emotions.

1. Let the Data Do the Talking

The most polite way to justify a lower offer is to back it up with evidence. Instead of telling a seller, "I think your house is overpriced," we present a Comparative Market Analysis (CMA). By showing the seller what similar homes in their neighbourhood have actually sold for recently, we take the personal "sting" out of a lower offer. It’s not an opinion; it’s a reflection of the Edmonton market.

As your REALTOR®, I provide the deep-dive analytics needed to show exactly where a property stands. When we base our negotiation on hard numbers, the seller is less likely to feel insulted and more likely to engage in a productive dialogue. You can learn more about how I evaluate property values and market trends by visiting dkeet.ca.

2. Express Genuine Interest

A little bit of kindness goes a long way. When submitting an offer, it’s helpful to acknowledge what you love about the home. Sellers often have deep emotional ties to their properties. If they know the person making the offer appreciates the work they’ve put into the garden or the way they’ve maintained the original hardwood floors, they may be more inclined to work with you on the price.

3. Be Reasonable with Repairs

Nothing kills a polite negotiation faster than "nickel and diming." If a property inspection reveals a major issue, like a cracked heat exchanger or a roof that needs immediate replacement, it is perfectly polite and professional to ask for a price reduction or a credit. However, asking for a discount because of a few scuffed baseboards or a dated light fixture can frustrate a seller. I help my clients distinguish between "deal-breakers" and "maintenance items" to keep the negotiation on track.

Why Your Choice of REALTOR® Matters

Negotiation is a skill honed over years of experience. When you work with me, Derek Keet, you aren’t just getting a sign in the yard; you’re getting a seasoned negotiator who understands the nuances of the Edmonton landscape.

My personal experience helps greatly.  I have bought and sold enough of my own properties to know what it feels like to be in the buyer and seller’s shoes, which goes a very long way for negotations.

One of the other biggest advantages of working with me is the high number of transactions I do, given the pricing I offer. At One Percent Realty, we believe that you shouldn't have to sacrifice full service to save money, and year after year we do over a Billion dollars in transactions. We provide the same comprehensive marketing, MLS® exposure, and expert advice as any other brokerage, but we do it with a commission structure that keeps more equity in your pocket.

Understanding One Percent Realty’s Posted Commission Rates

When you are buying a home, you want to know that your REALTOR® has your best interests at heart. When you are selling, you want to maximize your return. This is where One Percent Realty truly shines. Our commission structure is straightforward and designed to save you thousands of dollars.

• For homes under $400,000: We charge a flat fee of $7,950 plus GST. This includes $3,500 offered to the buyer's agent.

• For homes between $400,000 and $900,000: We charge a flat fee of $9,950 plus GST. This includes $4,500 offered to the buyer's agent.

• For homes over $900,000: We charge 1% of the sale price (plus a $950 deal fee). This includes 0.5% offered to the buyer's agent.

In Alberta, all commissions are negotiable, and there is no lowest fee that a REALTOR® can charge. However, our posted rates provide a clear, competitive alternative to the traditional high-commission models. By choosing Derek Keet, you are choosing a model that values your hard-earned equity. For a detailed breakdown of how these savings work, I encourage you to visit dkeet.ca/1-derek-deal.html.

The Power of Professional Resources

A successful, polite negotiation isn't just about the price; it's about the entire package. A smooth transaction requires a team of experts. One of the reasons I am positioned as a top REALTOR® in Edmonton is the network of professionals I bring to the table.

When you work with me, you gain access to my Professional Resources. Whether you need a meticulous property inspector to verify the home's condition, a savvy mortgage broker to finalize your financing, or reliable movers and lawyers to cross the finish line, I have a trusted network of referrals. Having these pros ready to go shows the seller that you are a serious, organized buyer, which strengthens your negotiating position.

Avoiding Common Negotiation Pitfalls

Even with the best intentions, negotiations can go sideways. Here is how to keep things polite and professional:

• Avoid the "Lowball" Insult: While everyone wants a bargain, an offer that is significantly below market value without justification can cause a seller to shut down entirely. It’s better to start with a strong, fair offer backed by data.

• Keep Your Cool: Buying a home is emotional, but the negotiation should be a business transaction. If a seller counters with a price you don't like, don't take it personally. We simply look at the numbers again and decide on the next logical step.

• The "Final Offer" Strategy: Use the phrase "final offer" sparingly. Only say it if you truly mean it. If you say it and then come back with more money later, you lose your leverage.

Positioning Yourself for Success in Edmonton

The Edmonton market is unique. We have diverse neighbourhoods, from the mature trees of Strathearn to the booming new developments in the south and west. Each area requires a different approach to negotiation.

By choosing Derek Keet, you are choosing an agent who knows these streets inside and out. I understand which areas are seeing "bidding wars" and where there might be more room to negotiate. I am the link between your dream home and a price that makes sense for your future.

Why Derek Keet?

I am committed to providing full service without the high price tag. My goal is to be the most knowledgeable resource for Edmontonians looking to buy or sell. When you visit dkeet.ca, you’ll find a wealth of information tailored to our local market.

Selling your home shouldn't cost you a fortune in commissions. By utilizing One Percent Realty’s posted commission rates, you can save a significant amount of money compared to traditional brokerage fees. This extra cash can be used for your new home's down payment, renovations, or even a well-deserved vacation.

Closing the Deal with Confidence

Polite negotiation is an art form. It requires a balance of firmness and flexibility, backed by the best market intelligence available. When we submit an offer on your behalf, we are telling the seller: "We respect your home, we know the market, and we are prepared to move forward professionally."

If you are ready to start your home-buying journey or are thinking about listing your property in Edmonton, let’s chat. I am here to ensure you get the best possible outcome while enjoying the savings that come with the One Percent Realty model.

The Edmonton real estate market is full of opportunities. Don't let the fear of negotiation hold you back. With the right REALTOR® by your side, you can navigate the process with confidence, integrity, and a clear path to success.

For more information on how I can help you save money and find the perfect home, visit dkeet.ca today. Let's make your next move your best move.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Saving mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

Is Your Deposit Safe? Navigating Trust Accounts and Real Estate Security in Edmonton

When you are getting ready to buy or sell a home in Edmonton, there are a million things running through your mind. You’re thinking about whether the basement is dry, if the furnace is going to last another decade, and which Edmonton neighbourhood has the best schools for your kids. But there is one question that often sits in the back of a buyer’s or seller’s mind, hovering like a dark cloud: Is it safe to keep my money in a brokerage account?

It is a completely valid concern. For most of us, a home is the single largest investment we will ever make. When you write that deposit cheque—whether it’s $5,000 or $50,000—you want to know that the money isn’t just sitting in a random desk drawer or being used by the brokerage to pay their office rent. You need to know that your hard-earned equity is protected by the full force of the law.

As the top REALTOR® in Edmonton, I believe that transparency is the foundation of a successful real estate relationship. My name is Derek Keet, and I’ve built my reputation at One Percent Realty by not only saving my clients thousands of dollars in commissions but by being the most knowledgeable resource in the industry. Today, I want to pull back the curtain on the legal requirements of trust accounts in Canada and Alberta, so you can move forward with absolute confidence.

The Pillars of Protection: What is a Real Estate Trust Account?

In Alberta, the rules surrounding your money are incredibly strict. When you provide a deposit on a home purchase, that money is held "in trust." This isn't just a fancy term; it is a legal designation that carries heavy responsibilities.

Under the Real Estate Act of Alberta, every brokerage is required to maintain a separate trust bank account. This account is entirely distinct from the brokerage’s general operating account. This means that even if a brokerage were to run into financial trouble, your deposit is legally "ring-fenced." It does not belong to the brokerage; it belongs to the transaction, and the brokerage is simply the custodian.

As your Edmonton REALTOR®, I ensure that every step of the financial process is handled with the highest level of integrity. When you work with me at One Percent Realty, you aren't just getting a discount on commissions; you are getting a full-service experience backed by the most rigorous financial standards in the country.

The Role of RECA: Your Financial Watchdog

In Alberta, we have a governing body called the Real Estate Council of Alberta (RECA). Think of RECA as the referee that ensures everyone plays by the rules. They set the standards for how trust accounts must be managed.

Brokerages must undergo regular audits and provide detailed reporting to ensure that every cent is accounted for. If a brokerage mishandles trust funds, the penalties are severe, including the loss of their license. This level of oversight is why the Canadian real estate system is considered one of the safest in the world. When you are looking for the best REALTOR® in Edmonton to handle your sale or purchase, you want someone like myself who understands these regulations inside and out.

Why the Deposit Matters

The deposit is more than just a gesture of good faith; it is "consideration" in a legal contract. It shows the seller that you are serious. However, because that money can sit in an account for weeks or even months before a deal closes, the security of that account is paramount.

In Alberta, trust accounts are also protected by the Assurance Fund. In the extremely unlikely event that money is misappropriated from a brokerage trust account, this fund exists to compensate consumers. This is an extra layer of "failsafe" that ensures your money is safe.

The One Percent Realty Advantage: Full Service, Lower Costs

Now, while we are talking about your money and how it’s protected, we have to talk about the other side of the financial equation: how much of your money you actually get to keep.

There is a common misconception in Edmonton that if you pay less in commission, you get less in service or security. That couldn't be further from the truth. At One Percent Realty, I provide the exact same "full service" as those high-commission firms, but I do it with a much fairer fee structure.

In Alberta, all commissions are negotiable, and there is no "set" or "lowest" fee that a REALTOR® must charge. However, I pride myself on transparency. My commission structure is straightforward:

• For homes under $400,000: We charge a flat fee of $7,950 + GST. This includes $3,500 offered to the buyer's agent.

• For homes between $400,000 and $900,000: We charge $9,950 + GST. This includes $4,500 offered to the buyer's agent.

• For homes over $900,000: We charge 1% of the sale price (plus a $950 deal fee). This includes 0.5% offered to the buyer's agent.

When you compare this to the traditional "7 and 3" model—where agents charge 7% on the first $100,000 and 3% on the remainder—the savings are staggering. Why should you pay $20,000 or $30,000 to sell your home when you can get the same professional exposure and expert guidance for a fraction of the cost? To see exactly how much you can save, I encourage you to check out https://dkeet.ca/1-derek-deal.html.

Being the Link: Why Derek Keet is the Right Choice

Positioning myself as the top real estate agent in Edmonton isn't just about the numbers; it’s about the value I bring to the table. Buying or selling a home is a complex puzzle, and I am the link that brings all the pieces together.

When you hire me, you aren't just getting someone to put a sign in the yard. You are getting a partner with Professional Resources. Over the years, I have built a trusted network of referrals that are essential to a smooth transaction. This includes:

1. Property Inspectors: Who will comb through the home to ensure there are no hidden surprises.

2. Mortgage Brokers: Who can find you the best rates and terms to fit your budget.

3. Movers: To take the stress out of your transition.

4. Lawyers: Who specialize in Alberta real estate law to ensure the final transfer of title is seamless.

By providing these resources, I ensure that you are supported from the moment we first meet until the day you hand over or receive the keys.

The "Safety" of a Discount Brokerage

Some people ask, "If I'm paying less, is my money still held in the same safe trust accounts?" The answer is a resounding YES. One Percent Realty operates under the same Alberta provincial laws as every other brokerage. Our trust accounts are just as secure, our audits are just as rigorous, and our commitment to the law is absolute.

The "discount" in our name refers to the commission you pay, not the quality of the legal protection or the professional standards we uphold. In fact, many would argue that by being more efficient with our business model, we are better equipped to focus on what matters: the client.

Navigating the Edmonton Market with Confidence

The Edmonton real estate market is unique. From the historic charm of Glenora to the bustling new developments in the south, every neighbourhood has its own rhythm. To navigate this market successfully, you need a REALTOR® who understands the local nuances.

When you work with me, we look at more than just the price. We look at the market trends, the safety of the investment, and the legalities of the contract. Knowing that your deposit is sitting safely in a regulated trust account allows you to focus on the exciting parts of the move—like choosing paint colours or deciding where the sofa will go.

Common Questions About Trust Money

To help you feel even more secure, let’s look at a few common scenarios regarding trust money in Alberta:

1. What happens if the deal falls through?

If a condition isn't met (like financing or a home inspection), the deposit is usually returned to the buyer. However, both the buyer and seller must sign a release form. Because the money is in a trust account, the brokerage cannot release it to either party without a signed agreement or a court order. This protects both parties from one-sided decisions.

2. Does the money earn interest?

In Alberta, the interest earned on real estate trust accounts is actually paid to the Alberta Real Estate Foundation. This foundation uses the funds to support real estate education, research, and community investment across the province. So, your deposit is actually helping to improve the industry while it sits safely in the account!

3. Who actually holds the money?

Typically, the listing brokerage (the agent representing the seller) holds the deposit in their trust account. As your REALTOR®, I track these funds meticulously to ensure everything is in order before we head to the lawyer’s office for closing.

Why Experience Matters

In a world of online listings and automated valuations, the human element of real estate is more important than ever. You need a top REALTOR® who has seen every type of market—from the booms to the corrections.

I have handled countless transactions in Edmonton, and I’ve seen firsthand how important it is to have a clear, honest line of communication. Whether we are discussing One Percent Realty’s posted commission rates or the specifics of a trust ledger, I am here to provide the answers. My goal is to be the most knowledgeable real estate agent in Edmonton, so you never have to wonder if you are making the right choice.

Conclusion: Your Partner in Edmonton Real Estate

So, is it safe to keep money in a brokerage account? Absolutely. In Alberta, the legal framework is designed specifically to protect you. Between the mandatory trust accounts, RECA oversight, and the Assurance Fund, your money is in good hands.

But safety is only one part of the equation. The other part is value. You deserve a REALTOR® who respects your equity as much as you do. By choosing me, Derek Keet, and One Percent Realty, you are choosing a model that prioritizes your savings without sacrificing an ounce of professionalism or security.

Selling your home shouldn't cost you a fortune in commissions. Whether your home is in the heart of the city or the quiet suburbs, I am ready to help you navigate the process with ease, backed by the best professional resources in the business.

If you are ready to sell your home and keep more of your hard-earned money, or if you are looking to buy in this beautiful city, visit dkeet.ca today. Let’s make your next move your best move.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Saving mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

When you start thinking about selling your home in Edmonton, one of the first questions that usually pops up is: "Can I negotiate the commission fees?" It is a great question and a very important one because, let’s be honest, your home is likely your biggest investment. You want to make sure you’re getting the best possible service without overpaying for it.

The short answer is a resounding yes. In Alberta, all real estate commissions are negotiable. There is no such thing as a "standard" or "legally required" fee that a REALTOR® must charge. While you might often hear about a common structure—specifically 7% on the first $100,000 and 3% on the remaining balance—this is simply common, not a rule.

As a REALTOR® here in Edmonton, I believe in transparency. I want you to understand exactly how these fees work so you can make an informed decision. My name is Derek Keet, and I’ve spent my career positioning myself as the most knowledgeable link for Edmonton homeowners who want full service without the traditional high price tag.

When I started out as a real estate agent years ago, in most cases I charged double what I do now, but felt that the future of business and real estate will not entertain such high fees and made one of the best decisions ever to move to One Percent Realty. Before that I had bought a FSBO property only to learn that it was on the market for 6 years before I bought it, so I was against that model. I had also paid over $50,000 in commissions for a sale using a real estate agent that my family knew and almost felt sick about paying such fees.  Before changing over to One Percent Realty, my wife asked me, “which real estate company would you choose if you were selling?”  After combing through many different structures, I could clearly say that One Percent Realty would be the one I personal would choose, so years later, I still feel that was one of the best decisions I could have ever made.

Commission

In the Edmonton market, many traditional brokerages still lead with the 7/3 model. If you sell a home for $500,000 using that traditional structure, the commission would break down like this:

• 7% of the first $100,000 = $7,000

• 3% of the remaining $400,000 = $12,000

• Total Commission = $19,000 + GST

That is a significant amount of your equity leaving your pocket. Because there is no lowest fee a REALTOR® can charge, you have the power to seek out a better deal. This is where the One Percent Realty model changes the game for Edmonton sellers.

The One Percent Realty Advantage

One Percent Realty was originally established for the high-volume markets in Vancouver and Toronto, which is why the name reflects a 1% commission on homes over $900,000. When joined this model to Edmonton, I wanted to provide a "full service" discount brokerage that didn't cut corners on marketing or professionalism.  

Instead of the complicated tiered percentages of the past, One Percent Realty’s posted commission rates are straightforward and designed to keep more money in your bank account:

By choosing this model, you are essentially negotiating your fees upfront. You get a professional REALTOR® (that's me!) to handle the heavy lifting while paying a fraction of what a traditional agent might ask for. If you want to see exactly how much you could save on your specific property, I encourage you to check out the details at https://dkeet.ca/1-derek-deal.html.

Why Knowledgeable Representation Matters

Negotiating a fee is only half the battle. The other half is ensuring that the REALTOR® you hire has the expertise to actually sell the home for top dollar. Saving $10,000 on commission doesn't help if your agent leaves $20,000 on the table during negotiations with the buyer.

I’ve lived and breathed real estate since I was 19. From owning townhouse condos and single-family homes in neighbourhoods in South Edmonton to owning and managing commercial buildings and hundreds of acres of grain land, my experience is diverse. I’ve seen every type of market Edmonton has to offer. When you work with me, you aren't just getting a "discount" price; you're getting a seasoned negotiator who treats your money like his own.

What "Full Service" Really Means

A common misconception is that a lower commission means fewer services. That couldn't be further from the truth when you work with me. My goal is to provide the "works." This includes:

• Professional Photography & Marketing: We use high-end equipment to make sure your home looks stunning on MLS® and REALTOR.ca®.

• Massive Exposure: Your listing is shared across thousands of real estate websites to ensure every potential buyer sees it.

• Expert Negotiation: With 20+ years of experience, I know how to navigate multiple offers and tricky conditions to get you the best result.

• Professional Resources: I don't just list your home and disappear. From property inspectors and mortgage brokers to movers and lawyers, I have a trusted network of referrals that can make every step of your journey go smoothly.

Frequently Asked Questions About Negotiating Fees

Do I have to pay the Buyer's Agent?

Yes, in the vast majority of cases, the seller pays the commission for both their own agent and the agent representing the buyer which both come from the proceeds of the sale. This is why One Percent Realty’s posted commission rates always include a designated amount for the buyer’s agent (as shown in the table above). This ensures that other REALTORS® are compensated to bring their clients to see your home.

If I pay less, will agents still show my home?

Absolutely. With over a billion dollars of real estate sold each year, and 80%+ being sold by cooperating brokerages, agents are definitely showing.  Most buyers today find homes themselves on REALTOR.ca® or on many of the different sites and tell their agent which ones they want to see. It is the buyers who decide the home they buy and not their agents.  Furthermore, agents have an ethical duty to show listings that meet their client's criteria.

Can I negotiate even further?

Although all commissions in Alberta are negotiable, Good luck finding a better price.  The rates I offer through One Percent Realty are already among the most competitive in the industry while still maintaining a high level of service. For a deep dive into how I structure these deals to benefit you, visit https://dkeet.ca/.

Your Link to the Edmonton Market

Choosing the right REALTOR® is about finding the perfect balance between expertise and value. I pride myself on being the most knowledgeable link for Edmontonians. I know our schools, our festivals, and our unique neighbourhood vibes. I understand the "bloodline" of a good deal.

Whether you are a first-time buyer looking for a family-friendly suburb or a seasoned seller looking to maximize your return on investment, I am here to exceed your expectations. I treat my clients the way I would want to be treated—with honesty, hard work, and a focus on the bottom line.

Don't leave your equity on the table. Get the professional experience, the full MLS® exposure, and the expert guidance you need.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Savings mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.