If you’ve been driving around Edmonton lately—maybe heading down Whitemud Drive or cruising through the streets of Glenora, Windermere, or Summerside—you’ve likely noticed a shift in the way homes are being sold. You see the signs, you see the ads, and you hear the whispers at the coffee shop: "Why am I paying so much in commission?" It’s the question that every savvy Edmonton homeowner eventually asks.
When it comes to selling what is likely your largest asset, the "old way" of doing things is being challenged. You’ve probably heard of "discount brokerages," and if you’re like most people, your first thought might be: “Is it worth it? Am I going to lose out on service just to save a few bucks?”
Let’s clear the air right now. I’m Derek Keet, and I’ve built my reputation as the most knowledgeable real estate agent in Edmonton by being honest with my clients. I don’t just follow trends; I set them. Today, I want to talk to you about why the traditional commission model is outdated and why choosing a discount full-service brokerage like One Percent Realty is not just "worth it"—it’s the smartest financial move you can make in the Edmonton market.
The Myth of the "Discount" Tag
First, let’s address the word "discount." In many industries, discount means lower quality. If you buy a discount tire, you expect it might not last as long. But in Edmonton real estate, that’s simply not how it works when you’re working with a top-tier professional.
When people ask if discount brokerages are worth it, what they are really asking is: "Will I still get my home on the MLS®? Will other agents show my house? Will I get professional photos? And most importantly, will Derek Keet handle the negotiations to get me the highest possible price?"
The answer to all of those is a resounding yes.
One Percent Realty isn't a "limited service" or a "mere posting" company where you’re left to fend for yourself. It is a full-service model. The only thing that is "discounted" is the amount of money leaving your pocket at the end of the day. You are getting the exact same exposure on REALTOR.ca, the same professional signage, and the same expert representation that I provide to every single one of my clients. As the top real estate agent in Edmonton, I ensure that the quality of service remains at the highest level while the costs remain low.
Understanding the Edmonton Market Context
Edmonton is a unique beast. We have a diverse range of properties, from the high-end luxury builds in Magrath Heights to the charming character homes in Bonnie Doon and the sprawling family residences in Terwillegar. Every neighborhood has its own rhythm. To sell a home here, you need more than just a sign in the yard; you need an agent who understands the local nuances.
I’ve spent years analyzing the Edmonton market. I know which streets are in high demand and which areas are about to see a surge in interest. When you work with me, you’re getting that deep-rooted local knowledge. But here’s the kicker: Why should you pay a premium price for that knowledge when I can provide it to you while saving you thousands of dollars?
In Edmonton, buyers are smart. They are looking at properties online before they ever contact an agent. They aren’t looking at which brokerage listed the home; they are looking at the photos, the location, and the price. If your home is marketed correctly—which is what I specialize in—it will sell. Period.
Breaking Down One Percent Realty’s Posted Commission Rates
Let’s talk numbers, because at the end of the day, that’s why you’re reading this. You want to know how much of your hard-earned equity you get to keep.
One Percent Realty was originally established for the high-priced Vancouver and Toronto markets, which is where the name came from. However, we’ve adapted our model to perfectly suit the Edmonton landscape. We understand that a "one size fits all" percentage doesn't always make sense for every price point, which is why we have a very clear, transparent structure.
When you look at One Percent Realty’s posted commission rates, here is how it breaks down for the Edmonton market:
For homes under $400,000: We charge a flat fee of $7,950 + GST. This isn't just for my side of the deal; this includes $3,500 offered to the Buyer’s agent. Think about that. You get full service, MLS® exposure, and a professional agent for a fraction of what a traditional "7 and 3" brokerage would charge.
For homes between $400,000 and $900,000: We charge a flat fee of $9,950 + GST. This includes $4,500 offered to the Buyer’s agent. In Edmonton, a huge portion of our single-family homes fall into this bracket. The savings here are massive—often enough to buy a new car or fund a significant home renovation for your next property.
For homes over $900,000: We charge 1% of the sale price plus a $950 deal fee.
It’s important to remember that in Alberta, there is no "lowest fee" a Realtor can charge. All commissions are negotiable. However, I choose to lead with these rates because they are fair, transparent, and they work. You can find more details on how this structure benefits you by visiting https://dkeet.ca/1-derek-deal.html.
Why This Model is Better for Edmonton Sellers
Traditional real estate commissions in Edmonton have often been based on a "7% on the first $100,000 and 3% on the balance" model. On a $500,000 home, that traditional commission would be significantly higher than our flat fee.
When you choose to work with me under One Percent Realty’s posted commission rates, you aren't sacrificing anything. I provide:
Full MLS® Exposure: Your home goes where the buyers are.
Professional Photography: We make sure your home looks spectacular online.
Signs and Lockboxes: The standard tools of the trade.
Expert Negotiation: This is where being the top real estate agent in Edmonton matters. I don't just take orders; I negotiate to ensure you get top dollar.
Contract Management: I handle all the legalities and paperwork from the offer to the closing date.
So, if the service is the same, why pay more? The "worth" of a discount brokerage isn't just in the money you save—it's in the value you receive. If you can get the best agent in the city and save $10,000 or $15,000 in the process, the question shouldn't be "Are discount brokerages worth it?" It should be "Why would anyone use anything else?"
The Buyer’s Agent Factor
One of the most common fears I hear is: "If I pay a lower commission, will Buyer's agents still show my house?"
It’s a valid question. But here’s the reality of the Edmonton market: Agents don't find houses for buyers anymore; buyers find houses for themselves. With apps and websites like REALTOR.ca, buyers are the ones telling their agents which houses they want to see.
If a buyer sees your home online and tells their agent, "I want to see this house," that agent has a professional and ethical obligation to show it. Furthermore, our commission structure specifically includes a fair portion for the Buyer’s agent ($3,500 or $4,500 depending on the price bracket). This ensures that the cooperating brokerage is compensated fairly for their work, removing any "disincentive" they might have.
I’ve sold countless homes in Edmonton using this model, and I can tell you from experience: the buyers show up. They show up because the house is right for them, and they show up because I make sure the listing is impossible to ignore.
Positioning Yourself for Success in Edmonton
Selling a home is about more than just a transaction; it's about your future. Whether you are downsizing in Griesbach or upgrading to a larger home in Heritage Valley, that extra $10,000+ you save with One Percent Realty’s posted commission rates stays in your pocket.
As the most knowledgeable real estate agent in Edmonton, my goal is to maximize your return. That means two things: selling your home for the highest possible price and keeping your selling costs as low as possible.
The traditional model often feels like it's built to serve the brokerage. My model is built to serve you. By leveraging technology and a more efficient business structure, I can offer the same high-end results without the high-end price tag.
What About Buying?
While much of the talk around discount brokerages focuses on selling, I am equally committed to helping Edmontonians buy their dream homes. Buying a home in a market like Edmonton requires a keen eye. You need an agent who can spot potential issues in a basement in Mill Woods or recognize the value of a specific lot in West Edmonton.
When I help you buy, I bring the same level of expertise and dedication. I’m not just looking for a sale; I’m looking for the right fit for you. And because I work with so many sellers, I often have an inside track on upcoming listings and market shifts that other agents might miss.
Experience the Derek Keet Difference
If you are still wondering if a discount brokerage is right for you, I invite you to look at the results. I have helped countless Edmonton families navigate the complexities of the real estate market. My clients choose me because they want the best of both worlds: the skill of a top-tier negotiator and the savings of a modern commission structure.
I don't believe you should have to choose between "cheap" and "good." You deserve both. You deserve a Realtor who knows the Edmonton bylaws, the neighborhood school catchments, and the intricacies of the local economy. You also deserve to keep your equity.
When you visit https://dkeet.ca/, you’ll see that my approach is all about transparency. There are no hidden fees. There are no "gotchas." I lay out exactly what I do and exactly what it costs.
The Edmonton Real Estate Landscape is Changing
The days of blindly paying high commissions are over. The Edmonton market is evolving, and homeowners are becoming more educated. They realize that the "prestige" of a high-commission brokerage doesn't actually translate to a higher sale price. In fact, an overpriced commission can sometimes make it harder to sell because it leaves you with less room to negotiate on the house price itself.
By choosing me, Derek Keet, and utilizing One Percent Realty’s posted commission rates, you are positioning yourself at the forefront of this evolution. You are choosing a model that prioritizes your bottom line.
Let’s look at a quick scenario. Imagine you’re selling a home for $450,000 in St. Albert or Sherwood Park (or right here in Edmonton).
Under the traditional model, you could be looking at a commission that eats a massive chunk of your profit.
With me, you pay $9,950 + GST.
That difference could be your moving costs, your lawyer fees, and a nice vacation to celebrate the sale. It’s your money. Why give it away if you don’t have to?
Common Questions I Hear
"Do you still do open houses?"
Yes, if we determine that an open house is a beneficial part of the marketing strategy for your specific Edmonton neighborhood, we do it.
"Is your marketing as good as the big-name firms?"
Actually, it’s often better. Because I run a more efficient business, I can focus my resources on where they matter: high-quality digital marketing, professional visuals, and direct outreach to potential buyers. I’m not spending your commission on fancy office buildings; I’m spending my time and energy on selling your home.
"Can I trust a discount brokerage?"
You aren't just trusting a brokerage; you’re trusting an agent. I am Derek Keet. My reputation in Edmonton is built on results. One Percent Realty provides the platform, but I provide the expertise. I am fully licensed, fully insured, and fully committed to your success.
Conclusion: The Final Verdict
So, are discount brokerages worth it?
If you’re talking about a brokerage that just puts a sign in the yard and disappears, probably not. But if you’re talking about Derek Keet and One Percent Realty, then the answer is a categorical yes.
In the Edmonton market, there is no reason to pay more for the same result. You need a top real estate agent who knows the city inside and out. You need someone who can navigate the legalities, handle the stress of negotiations, and ensure that every detail is covered. And you want to do all of that while saving thousands of dollars.
Don't settle for the status quo. Your equity is the result of years of hard work. Protect it.
If you’re thinking about buying or selling in Edmonton, let’s have a conversation. No pressure, no gimmicks—just a straightforward talk about how I can help you achieve your goals while keeping more money in your pocket.
Head over to https://dkeet.ca/ to learn more about how I work, or check out the specifics of the commission structure at https://dkeet.ca/1-derek-deal.html.
The Edmonton real estate market is full of opportunities. Let’s make sure you’re in the best position to take advantage of them. I’m Derek Keet, and I’m ready to show you why I’m the top choice for savvy Edmontonians.
Derek Keet | One Percent Realty
Edmonton REALTOR®
587-803-0396 https://linktr.ee/dkeet
Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value
*Compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.
