Why Smart Edmonton Homeowners are Choosing a Better Way to Sell: Who Really Benefits from a Discount REALTOR®?

When you think about the Edmonton real estate market, it’s easy to get overwhelmed by the sheer volume of information out there. From the growing southern neighbourhoods like the Orchards, Aurora or Mattson to the expanding suburbs of Secord, Trumpeter, or Starling, buying or selling a home is likely the biggest financial decision of your life. But there is one question that seems to be on everyone’s mind lately: “Who benefits from using a discount REALTOR®?”

The short answer? Almost everyone. But the long answer is much more interesting, and it involves rethinking how we value real estate services in a modern world.

My name is Derek Keet, and as a top REALTOR® in Edmonton, I’ve seen the industry change. I’ve watched technology make the process of marketing a home more efficient, and I’ve watched as homeowners realized they don’t need to sacrifice equity to get top-tier service. At One Percent Realty, we’ve built a model that challenges the status quo. People often ask me if "discount" means "less," and I’m here to tell you that in my world, it actually means "more"—more money in your pocket, more transparency, and a more logical approach to the business of real estate.

I’ve heard my broker say that they really hate the word “discount” as it implies that they are getting less, when in reality the One Percent Realty model just offers an awesome price and for that we get a lot of business.

If you are wondering if this model is right for you, let’s dive into exactly who stands to benefit the most from working with me and utilizing One Percent Realty’s posted commission rates.

1. The Equity-Conscious Seller

The most obvious group of people who benefit from my services are those who are protective of their hard-earned home equity. Whether you’ve lived in your home for thirty years or three, the equity you’ve built represents your savings, your retirement, or your next move.

Traditionally, many brokers in Edmonton have charged a commission structure of 7% on the first $100,000 and 3% on the balance. On a $500,000 home, that’s a significant chunk of money. When you work with me, Derek Keet, you’re choosing a model designed to keep that money with you.

For homes between $400,000 and $900,000, One Percent Realty’s posted commission rates are just $9,950 plus GST. This isn't just a "fee"; it's a full-service package that includes $4,500 offered to the buyer’s agent. By opting for this discount full-service model, you aren't just saving a few dollars—you are potentially saving thousands. When you realize that the service I provide—MLS® exposure, professional photos, measurements and floor plans, advice, negotiation, etc—is the same as (or better than) what you’d likely get elsewhere, the choice becomes clear.

2. First-Time Home Sellers

Selling your first home is an emotional and financial milestone. Often, first-time sellers are moving up—perhaps into a larger home for a growing family. In these cases, every dollar saved on the sale of the "starter home" is a dollar that can be put toward a larger down payment or renovations on the new property.

If your home is under $400,000, One Percent Realty’s posted commission rates are even more affordable. We charge $7,950 plus GST, which includes $3,500 offered to the buyer’s agent. For a young couple trying to transition from a condo in Oliver to a detached home in Terwillegar, that savings is a game-changer. It’s the difference between buying new furniture or having an emergency fund. As your REALTOR®, my goal is to make sure your first selling experience is profitable and stress-free.

3. Luxury Homeowners (The $900,000+ Market)

There is a common misconception that luxury homes require a "luxury" commission price tag. I disagree. While One Percent Realty was originally established for the Vancouver and Toronto markets—which is why we use the "One Percent" name—the logic applies perfectly to Edmonton’s high-end properties.

For homes over $900,000, the commission is 1% plus a $950 deal fee (plus GST). On a million-dollar property, the savings compared to traditional rates are staggering. Does a million-dollar home take more work to sell than a $500,000 home? Sometimes. But does it take three times as much work? Rarely. I provide the same high-end marketing, professional photography, and expert negotiation skills regardless of the price point, but I don’t believe you should be "taxed" more just because your home is worth more.

Personally, I have sold my own properties in other provinces without access to brokerages like One Percent Realty and each time the price tag was $40,000 to $50,000+.  I only wish I could have paid the One Percent Realty commission fees.

4. The Savvy Investor

Real estate investors are all about the "bottom line." They understand that profit is made on the buy, but it’s realized on the sell. When an investor flips a property or decides to liquidate part of a rental portfolio, high commissions can eat up their entire profit margin.

Investors benefit from working with me because they recognize the value of a "Full Service for a Fraction of the Price" model. They want the property on the MLS®, they want the paperwork handled correctly, and they want a REALTOR® who understands the Edmonton market inside and out. By using One Percent Realty’s posted commission rates, investors can maximize their Return on Investment (ROI). If you’re an investor, you can see more about how I structure these deals at dkeet.ca.

5. Families Transitioning in a Changing Market

The Edmonton market is dynamic. Sometimes it’s a seller’s market; sometimes it’s a buyer’s market. Regardless of the cycle, families who are "trading up" or "downsizing" are often doing two transactions at once.

If you are selling a large family home to move into a smaller bungalow, or vice-versa, you are facing two sets of costs. By lowering your selling costs with Derek Keet, you ease the financial pressure of the entire transition. My discount full-service model ensures that you aren't leaving money on the table that could have been used for your relocation.

What Does "Full Service" Actually Mean?

I often hear people ask, "Derek, if the commission is lower, what am I missing out on?" The answer is: Nothing. When you list with me, you get a dedicated REALTOR® who handles everything from start to finish. This includes:

• MLS® Listing: Your home is placed on the same system used by every REALTOR® in the country.

• Professional Marketing: High-quality photos and digital presence to ensure your home looks its best.

• Signage and Lockboxes: The physical tools needed to get people through the door.

• Expert Negotiation: I work for you to get the highest possible price for your home.

• Professional Resources: From property inspectors, mortgage brokers, movers to lawyers, we have a trusted network of referrals that can make everything go smoothly.

The only difference is the amount of money you pay at the end. It’s a common-sense approach to real estate. I believe that in the age of the internet, where buyers find homes online, the old-school commission models are outdated.

The Derek Keet Advantage

Positioning myself as the top REALTOR® in Edmonton isn't just about the number of signs I have in yards; it’s about the value I provide to my clients. I want to be the link that connects you to your real estate goals without draining your bank account.

I am often asked about the "catch." There is no catch. There is no lowest fee that a REALTOR® can charge, and all commissions are negotiable in Alberta. I have simply chosen to follow the One Percent Realty’s posted commission rates, and offer a price that is fair to the homeowner while still allowing me to provide exceptional service.

If you’re curious about how much you could save, I encourage you to visit my website at dkeet.ca. You’ll find tools and information that show you the transparency of my model. I’ve always believed that if you provide a great service at a fair price, people will see the value.

Why Edmonton?

Edmonton is a unique city. We are a community of hard-working people who value a good deal and honest talk. Whether you’re in the South, or in St. Albert, Sherwood Park, or right in the heart of the city, you want a REALTOR® who knows the local nuances. I understand the Edmonton market—I know which areas are hot, which are undervalued, and how to position your home to attract the right buyers quickly.

When you use a discount REALTOR® like myself, you are participating in a more efficient marketplace. You are acknowledging that the world has changed and that you don't have to pay 1990s prices for 2020s technology.

Who Benefits? You Do.

To wrap it up, who benefits from a discount REALTOR®?

• Sellers who want to keep $5,000, $10,000, or even $20,000 more of their equity.

• Buyers who want to work with an agent who is focused on the deal, not just the commission.

• The Edmonton Economy, because that saved commission money is usually spent right back here in our local shops and businesses.

If you are thinking about selling, don't just sign with the first person who calls you. Do your research. Look at the numbers. Visit dkeet.ca and see how One Percent Realty’s posted commission rates can work for you. I am here to guide you through the process, answer your questions, and most importantly, help you keep more of what belongs to you.

Selling your home is a big deal. Let’s make sure you get the most out of it. I’m Derek Keet, and I’m ready to show you why I’m the top choice for smart Edmonton homeowners.

Let's get your home sold and keep your equity where it belongs: in your pocket.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Saving mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

Getting Your Edmonton Home Ready for a Sold Sign: The Ultimate Guide to a Stress-Free Sale

So, you’ve decided it’s time to move. Maybe you’re outgrowing your current space in Summerside, looking to downsize from a large family home in Riverbend, or perhaps you’re just ready for a change of scenery in one of Edmonton’s vibrant downtown neighborhoods. Whatever the reason, the question on your mind is likely: “What steps should I take to get ready to sell my home?”

Selling a home is one of the biggest financial transactions of your life. It can feel overwhelming, but it doesn't have to be. When you have the right strategy and the top REALTOR® in Edmonton by your side, the process becomes a smooth, rewarding transition. My name is Derek Keet, and I’ve built my career on helping Edmontonians navigate this market with confidence, transparency, and—most importantly—massive savings.

In this guide, I’m going to walk you through every essential step to prepare your home for the market. From the first coat of paint to the final commission check, I’ll show you how to maximize your home's value while keeping more of that equity in your own pocket.

Step 1: Shift Your Mindset from "Home" to "House"

The very first step isn't about a paintbrush or a cleaning rag; it’s about your perspective. Up until now, this has been your home—the place where you’ve made memories, celebrated milestones, and relaxed. To sell it successfully, you need to start viewing it as a product.

As your REALTOR®, my goal is to help buyers imagine themselves living in your space. That’s hard for them to do if they see your family vacation photos or your specific collection of vintage clocks. We want to create a "blank canvas" that feels inviting to everyone.

Step 2: The "Big Three" of Preparation: Declutter, Depersonalize, and Deep Clean

If you do nothing else, do these three things. They are the highest return-on-investment activities you can perform.

Decluttering

Clutter kills deals. It makes rooms look smaller and suggests that the home doesn't have enough storage. Start by going through every closet, the basement, and the garage. If you haven't used it in a year, donate it, sell it, or toss it. You’re moving anyway—you might as well start packing now! Clear off your kitchen counters completely. A clean counter makes a kitchen feel twice as large.

Depersonalizing

As mentioned, we want buyers to see their own lives in your house. Remove family photos, religious items, and highly specific decor. You want the home to feel like a high-end hotel—neutral, clean, and welcoming.

Deep Cleaning

A clean home tells a buyer that the property has been well-maintained. We aren't just talking about a quick vacuum. I recommend a "white glove" clean: baseboards, inside the oven, window tracks, and light fixtures. If the home smells fresh and looks spotless, buyers will feel much more comfortable making a high offer.

Step 3: Tackle the "Honey-Do" List

Every home has those little things we’ve learned to live with—a leaky faucet, a loose doorknob, or a cracked floor tile. While they might seem minor to you, they are "red flags" to a buyer. A buyer sees a leaky faucet and thinks, "If they didn't fix this, what else did they neglect? Is there mold behind the walls? Is the furnace dying?"

Take a weekend to walk through your home with a notepad and write down every small defect. Fixing these minor issues now prevents them from becoming major negotiation points later during the home inspection.

Step 4: Boost Your Curb Appeal

First impressions are everything. In the Edmonton real estate market, a buyer has often decided if they like your house before they even step through the front door.

• In the Summer: Keep the lawn manicured, pull weeds, and add a few pots of bright flowers near the entrance.

• In the Winter: Ensure the driveway and walkways are meticulously cleared of snow and ice.

• Year-round: Ensure your front door is clean or has a fresh coat of paint, and make sure your house numbers are visible and modern.

Step 5: Professional Staging and Photography

Now that the house is clean and repaired, it’s time to show it off. This is where I come in as your REALTOR®. I don’t just "list" homes; I market them.

In today’s digital age, your "first showing" happens online. If the photos are dark, blurry, or show cluttered rooms, buyers will simply swipe past. I ensure your home is presented in its absolute best light. We look at furniture placement to optimize flow and ensure each room has a clear purpose.

Step 6: Pricing Your Home to Sell

This is perhaps the most critical step. Price it too high, and it sits on the market, eventually becoming "stale." Price it too low, and you leave money on the table.

As the most knowledgeable REALTOR® in Edmonton, I provide a comprehensive market analysis. We look at what has sold recently in your specific neighborhood, what is currently for sale (your competition), and the overall economic trends in Alberta. My goal is to find that "sweet spot" that generates immediate interest and potentially multiple offers.

Step 7: Understanding the True Cost of Selling (The Derek Keet Advantage)

When most people think about selling, they dread the commission. Traditional real estate models in Edmonton often involve high percentage-based fees that eat away a massive chunk of your hard-earned equity.

This is where my partnership with One Percent Realty changes the game for you. I provide a full-service experience—MLS® listing, professional signage, lockboxes, showing management, expert negotiation, and paperwork—but at a fraction of the cost.

One Percent Realty was originally established for the Vancouver and Toronto markets, which is why the name reflects a 1% commission (plus a $950 deal fee) for homes over $900,000. However, for our Edmonton market, we have a very clear, transparent structure based on One Percent Realty’s posted commission rates:

• Homes under $400,000: We charge a flat fee of $7,950 + GST. This includes the $3,500 offered to the buyer's agent.

• Homes between $400,000 and $900,000: We charge a flat fee of $9,950 + GST. This includes the $4,500 offered to the buyer's agent.

• Homes over $900,000: We charge 1% of the sale price plus a $950 deal fee.

There is no "lowest fee" a REALTOR® can charge, and all commissions in Alberta are negotiable. But why pay more for the same—or often less—service? When you choose to work with me, you are choosing a discount full-service model that prioritizes your bottom line. You can see a full breakdown of how these savings work by visiting https://dkeet.ca/1-derek-deal.html.

Step 8: Strategy and Negotiation

Once your home is on the market, the excitement begins. I handle the influx of showing requests and provide you with feedback from every potential buyer. When an offer (or three!) comes in, my job is to be your bulldog in negotiations.

I don't just look at the price; I look at the conditions, the closing dates, and the buyer's qualifications. I ensure that we aren't just getting an offer, but the right offer that will actually close. My extensive experience in the Edmonton market means I know the tricks of the trade and how to protect your interests at every turn.

Why Choose Derek Keet?

You might be wondering, "If the commission is lower, am I getting less service?" The answer is a resounding no.

I am positioned as the top REALTOR® in Edmonton because I’ve optimized the selling process. I use the latest technology, the most effective marketing strategies, and a deep understanding of local market psychology to get homes sold. I believe that you shouldn't have to sacrifice service to save money.

By choosing Derek Keet and One Percent Realty’s posted commission rates, you are getting:

1. Full MLS® System Exposure.

2. Placement on top real estate websites.

3. Professional signage and lockbox.

4. Expert handling of all offers and paperwork.

5. A dedicated professional who knows the Edmonton streets, neighborhoods, and market trends inside and out.

When you save thousands of dollars on commission, that is money that stays in your pocket. It’s money for your next down payment, your kids' education, or even a well-deserved vacation after the stress of moving.

Frequently Asked Questions About Preparing to Sell

Should I renovate my kitchen before selling?

In most cases, no. Large renovations rarely see a 100% return on investment right before a sale. Instead, focus on "refreshing"—painting cabinets, replacing old hardware, or installing a new backsplash. For specific advice on your home, you can find more tips at https://dkeet.ca/.

How long will it take to sell my home?

This depends on the neighborhood and the current "absorption rate" in Edmonton. However, a well-prepared home priced correctly according to One Percent Realty’s standards typically sells much faster than the market average.

Do I have to leave during showings?

Yes, absolutely. Buyers feel like intruders when the owner is home. They want to be able to talk freely about the house, open closets, and linger in the rooms without feeling rushed. Give them the space to fall in love with your house!

Final Thoughts: Your Success is My Priority

Getting ready to sell your home is a journey, and every journey is easier with a guide. I am here to take the weight off your shoulders. From the moment we first meet to discuss your home’s value until the day you hand over the keys, I am your partner in this process.

I pride myself on being the most knowledgeable agent in the city. I don't just follow the market; I analyze it. I don't just list homes; I sell them for top dollar while saving my clients a fortune.

If you are ready to take the first step, or if you just have questions about what your home might be worth in today’s Edmonton market, I invite you to reach out. Let’s sit down, look at the numbers, and create a plan that works for you.

Visit https://dkeet.ca/ to learn more about my services and how we can get your home sold quickly and efficiently. You deserve a REALTOR® who works as hard for your money as you do.

Let’s get your home ready, let’s get it listed, and let’s get it SOLD.

Derek Keet | One Percent Realty 

Edmonton REALTOR®

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Saving mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

The Real Truth About Real Estate Commissions in Edmonton: Why Paying More Doesn’t Mean Getting More

If you’ve spent any time looking at the Edmonton real estate market lately, you’ve probably felt a bit of a whirlwind. Between the shifting interest rates, the influx of people moving to Alberta for our incredible quality of life, and the sheer speed at which homes are moving, it’s a lot to take in. But there is one question that comes up more than any other when I sit down at a kitchen table with a family looking to sell: "What percentage do most REALTORS® charge in Canada?"

It’s a fair question. When you are selling what is likely your largest financial asset, you want to know where your equity is going. But here is the thing: the answer isn't as straightforward as a single number, and the "standard" way of doing things is rapidly changing.

I’m Derek Keet, and I’ve built my reputation as a top REALTOR® in Edmonton by being transparent, hardworking, and—most importantly—focused on keeping more money in my clients' pockets. Today, I want to pull back the curtain on how commissions work across Canada, why the "old way" might be costing you tens of thousands of dollars, and how One Percent Realty is disrupting the industry to benefit you.

Understanding the Landscape: What is the "Typical" Fee?

Across Canada, there is no such thing as a "standard" commission rate. In fact, by law, commissions are negotiable. However, for decades, a common structure has dominated the industry. In many provinces, you’ll see a flat percentage, like 4% or 5% of the total sale price.

In Alberta, we often see a "split" model. You might hear people talk about "7 and 3"—which means 7% on the first $100,000 of the sale price and 3% on the remaining balance. This total fee is then usually split between the listing brokerage and the buyer’s brokerage.

While this has been the traditional way of doing business, it’s important to ask yourself: Does it still make sense?

Think about it. The average price of a home in Edmonton has climbed significantly over the years. If a REALTOR® charges a percentage-based fee, they get a massive "raise" every time home prices go up, even if the work required to sell the home remains the same. At One Percent Realty, we believe that’s not quite right. That’s why I choose to operate under a model that prioritizes your equity over my commission check.

The Derek Keet Advantage: Full Service for a Fraction of the Cost

When people hear about "discount" real estate, they sometimes worry that they’re going to lose out on service. They think they’ll have to take their own photos, handle their own showings, or navigate the complex legal paperwork alone.

Let me set the record straight: With me, that couldn’t be further from the truth.

I provide full service. That means professional photography, high-end digital marketing, placement on the MLS® system, signage, lockboxes, and—most importantly—my expert negotiation skills and deep knowledge of the Edmonton market. The only difference is the price.

How One Percent Realty’s Posted Commission Rates Work

We keep it simple and transparent. Instead of confusing percentages that make you reach for a calculator, we use a structure based on the value of your home:

1. Homes under $400,000: We charge a total of $7,950 plus GST. This isn't just for me; it includes $3,500 offered to the buyer’s REALTOR®.

2. Homes between $400,000 and $900,000: We charge a total of $9,950 plus GST. This includes $4,500 offered to the buyer’s REALTOR®.

3. Homes over $900,000: We charge 1% of the sale price (plus a $950 deal fee).

When you compare this to the traditional "7 and 3" model, the savings are staggering. We are talking about keeping $10,000, $15,000, or even $20,000 more of your own money. Imagine what you could do with that. You could pad your down payment for your next home, renovate your new kitchen, or take that family vacation you’ve been putting off.

You can see the full breakdown of how this works and how much you can save by visiting my website at https://dkeet.ca/1-derek-deal.html.

Why the Edmonton Market Demands a Smarter Approach

Edmonton is a unique beast. We have a diverse range of neighborhoods, from the historic charm of Glenora and Highlands to the bustling new developments in the south and west ends. Being a top REALTOR® here means more than just putting a sign in a yard; it means understanding the micro-trends of each community.

Because the market here can move so quickly, you need an agent who is tech-savvy and responsive. The old-school model of "wait and see" doesn't work anymore. I use cutting-edge marketing strategies to ensure your home is seen by the right buyers the moment it hits the market.

By choosing me as your REALTOR®, you aren't just getting a "discount" price—you are getting a premium experience. I handle the stress, the phone calls, and the paperwork so you can focus on your move. I’ve spent years honing my craft in this city, and I know exactly what Edmonton buyers are looking for.

Debunking the Myths of Real Estate Commissions

There are a lot of myths floating around about what happens when you don't pay a "full" 7 and 3 commission. Let’s bust a few of them.

Myth #1: "Other REALTORS® won't show your home."

This is a common scare tactic, and it’s simply not true. REALTORS® have a fiduciary duty to show their clients homes that meet their criteria. Furthermore, our commission structure includes a very competitive offering to the buyer’s agent (up to $4,500 for homes over $400k). In a market like Edmonton, where buyers are savvy and doing their own research online, no REALTOR® is going to risk losing a sale or upsetting their client by skipping a great home just because of the commission structure.

Myth #2: "You get what you pay for."

In many industries, this is true. But in real estate, the "cost" of the service has become disconnected from the "value" of the work. Does it really take $15,000 more work to sell a $700,000 home than it does to sell a $400,000 home? Of course not. By streamlining the process and focusing on efficiency, I can provide the same (or better) marketing and exposure while charging you significantly less.

Myth #3: "Discount brokers don't know the market."

As a top agent in Edmonton, my track record speaks for itself. I live and breathe this city’s real estate. I know which schools are highly rated, where the new LRT lines are going, and which neighborhoods are about to see a spike in value. My knowledge of the Edmonton market is my greatest asset, and I use it to get my clients the best possible price for their homes.

The Financial Impact of Your Choice

Let’s look at a real-world example. If you sell a home in Edmonton for $600,000 using a traditional "7% on the first $100k and 3% on the balance" model, the commission would be $22,000 plus GST.

With One Percent Realty’s posted commission rates, you would pay $9,950 plus GST.

That is a difference of $12,050.

Think about that for a second. That is $12,050 of your hard-earned equity that stays in your bank account simply because you chose a smarter way to sell. When you work with Derek Keet, you aren't just selling a house; you are making a smart financial move.

Positioning Yourself for Success in Edmonton

Whether you are a first-time seller or a seasoned investor, the goal is always the same: get the highest price for the property with the least amount of stress and the lowest possible cost.

When you visit dkeet.ca, you’ll find a wealth of resources designed to help you navigate the Edmonton market. From current listings to detailed explanations of the selling process, my goal is to empower you with information.

I pride myself on being the most knowledgeable REALTOR® in the city because I don't just follow the trends—I study them. I understand the nuances of the Edmonton economy, from the impact of the energy sector to the growth of our tech and healthcare hubs. This "big picture" view allows me to advise my clients with a level of sophistication that goes beyond just "listing a house."

Selling Your Home: What to Expect

When you hire me to sell your Edmonton home, we start with a comprehensive market analysis. I don't just give you a number; I show you the data. We look at comparable sales, current competition, and market velocity.

Once we set the right price, my marketing machine kicks into gear. We ensure your home looks stunning online, where 99% of buyers start their search. We handle the showings, provide you with feedback, and when the offers start coming in, I am in your corner as a fierce negotiator. I’ve seen every trick in the book, and I know how to navigate multiple-offer situations to ensure you come out on top.

Buying Your Home: Why Experience Matters

While much of this post focuses on the savings for sellers, I am equally passionate about helping buyers find their dream homes in Edmonton. Buying a home is an emotional journey, but it’s also a massive investment. You need a REALTOR® who can spot potential red flags, understand the long-term value of a neighborhood, and negotiate a price that ensures you have equity from day one.

I treat every buyer’s search as if I were buying the home for myself. I’m patient, I’m thorough, and I’m always available to answer your questions.

Conclusion: The Future of Edmonton Real Estate

The real estate industry is evolving, and Edmonton is at the forefront of that change. People are tired of the old way of doing things. They want transparency, they want value, and they want a professional who respects their bottom line.

By choosing Derek Keet and One Percent Realty, you are choosing a path that prioritizes your financial health. You are choosing a top-tier REALTOR® who has the experience and the drive to get you results, without the "traditional" price tag.

So, what percentage do most REALTORS® charge in Canada? The answer is: too much. But it doesn't have to be that way for you.

If you’re thinking about moving, or if you’re just curious about what your home might be worth in today’s Edmonton market, let’s chat. No pressure, no gimmicks—just honest advice and a plan to save you money. Visit dkeet.ca today to get started.

Let’s keep your equity where it belongs: with you.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Saving mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

Navigating the Art of Negotiating the Counter Offer

When you’re diving into the Edmonton real estate market, things can move fast. One moment you’re touring a beautiful bungalow in South East Edmonton or a sleek condo downtown, and the next, you’re staring at a contract, wondering if your next move is a stroke of genius or a deal-breaker.

“Derek, is a 20% counter offer too much?”

It’s a loaded question. In the world of real estate, there isn’t a one-size-fits-all answer, but there is strategy. As a top REALTOR® in Edmonton, I’ve seen every type of negotiation you could think of. Whether you are buying your first home or selling a property you’ve owned for decades, understanding the "dance" of the counter offer is what separates a successful closing from a missed opportunity.

Understanding the Edmonton Market Context

Before we talk percentages, we have to talk about the "why." In Edmonton, our market is unique. We aren’t Toronto or Vancouver—we have our own rhythm. When a buyer submits an offer and a seller comes back with a counter offer that is 20% different from the initial price, we have to look at the data.

If a home is listed at $500,000 and a buyer offers $400,000 (a 20% drop), or if a buyer offers $450,000 and the seller counters at $540,000, we are looking at a massive gap. In most stable markets, a 20% swing is considered aggressive. However, "too much" is relative to the home’s actual market value.

This is where having an expert REALTOR® on your side becomes your greatest asset. My job is to ensure that your offer or counter offer isn’t just a random number pulled out of thin air, but a calculated move based on comparable sales, current inventory, and the specific condition of the home.

The Strategy Behind the Counter Offer

Negotiation is an art form. When you’re deciding how to put in offers and counter offers, you have to consider the psychology of the person on the other side of the table.

1. The "Anchor" Effect

In real estate, the listing price is often the "anchor." If a seller lists their home accurately, a 20% counter offer might feel like an insult, potentially causing the seller to walk away entirely. On the flip side, if a home is wildly overpriced, a 20% correction might simply be bringing the deal back to reality. If you are countering because you want the house, are willing to lose it and feel it is overpriced, 20% counter might make sense, but then it might be better to find a home that is closer to its market value and have a higher chance in getting it.

2. Market Velocity

How long has the home been on the market? If it’s day two, a 20% counter offer will likely be rejected immediately. If the home has been sitting for six months, the seller might be more inclined to listen to a significant price adjustment. Imagine you are a seller. You just listed your home yesterday. The chances are fairly high that you are expecting the price it is listed at.  The number of buyers that want to give low-ball offers right when a property is coming onto the market is surprisingly high.  Most are not working with a real estate agent and are likely wasting their time.

3. Motivation Levels

Why is the seller moving? Are they in a rush? As your REALTOR®, I dig deep to find out as much as possible about the situation. Knowledge is power in a negotiation. If we know the seller needs to move for a job transfer, our counter offer strategy changes.

4. Other Offers

Are their multiple offers? If so, if you are considering putting in an offer or counter offer that is 20% off, then what are the chances that one of the other offers is willing to pay what it is listed at or more.  If there are multiple offers it generally means it is at minimum listed at market value so lower offers usually wont cut it.

5. Your Motivation

On multiple occasions, I have had buyers say to me “Derek, we want to put in a low offer, but we need to get this house”, or similar statements.  There is risk in any negotiation.  If you have no other good options, ask your real estate agent which offer will likely get accepted.

Should you even put an offer in on a home that has been sitting there for a long time?

There can be deals in homes that have been missed and undervalued for a number of reasons, but often there is a reason a house is not selling.  90% of the time it is the price.  With very few exceptions, every home sells at the right price.

Instead of searching for overpriced homes that have been sitting on the market for a long time so that you can offer lower offers for, you may want to look at houses that are priced well and offering close to what the seller’s are asking.  Sometimes the feeling of getting “a deal” on the purchase price can feel good, but if it just means that you are the creator of a market price adjustment, then purchasing a house that is already priced well, is a much better strategy.

Deciding on the Right Number

When my clients ask me how to structure an offer, I always tell them to look at the "Three Cs": Comparables, Condition, and Competition.

Comparables

What have similar homes in the same neighborhood sold for in the last 90 days? If the 20% gap aligns with what the neighbors sold for, then it’s not "too much"—it’s accurate. I provide my clients with exhaustive data so they never have to guess.

Condition

Does the house need a new roof? Is the furnace 25 years old? If a home requires $50,000 in immediate repairs, a 20% counter offer is a reflection of the capital expenditure required. I help you navigate these inspections so your offer reflects the true value of the property. Also, laying out the why, or looking at different angles or options that might be favourable for one side depending on what their value. Sometimes it is more than just money.

Competition

Are there five other offers on the table? If so, a 20% under-ask counter offer will get your file tossed in the trash. If you’re the only buyer, you have the leverage to be bolder.

Positioning Yourself for Success

To be successful in Edmonton real estate, you need more than just a person to open doors. You need a strategist. You need someone who understands that every dollar counts.

When you work with Derek Keet, you aren’t just getting a REALTOR®; you’re getting a partner who is committed to your financial success. Derek has a long history of buying and selling with holdings likely more than any other discount real estate agent in Edmonton. He chose the One Percent Realty model because he believes Edmontonians deserve better. One Percent Realty was what he personally thought was the best value, so that is why he chose to charge commissions usually half of what he was getting before. In doing so, his business is on track to double every year.

For buyers, Derek can very easily put himself into your shoes. Nothing was ever inherited for him. He has worked from the very bottom with millions made on his own deals. He is happy to help others do the same.

Is 20% Ever "Standard"?

In a word: No. In the Edmonton market, most successful negotiations happen within a 3% to 7% range of the asking price, assuming the home was priced correctly to begin with. A 20% counter offer is a "statement" move.

If you are a buyer making a 20% lowball offer, you risk offending the seller to the point where they won’t even respond. If you are a seller countering 20% above a reasonable offer, you risk chasing away a qualified buyer. If there is that much of a difference, I usually advise the sellers not to counter at all. If the buyer is actually interested, they would need to come back with something more reasonable in order for the seller to look at it.

However, there are times to be aggressive. If a property is drastically overpriced, I will tell you. If a buyer’s offer is insultingly low, I will help you stand your ground while keeping the door open for a more reasonable conversation. My goal is always the same: to get the deal done at the best possible price for you.

Why Derek Keet?

The Edmonton market is filled with agents, but very few offer the combination of experience and value that I do. When you visit https://dkeet.ca/, you’ll see that my approach is different. I am transparent about fees, I am aggressive with marketing, and I am obsessed with the details of the contract.

Putting in an offer is the most stressful part of the process for most people. There’s a lot of "what if" thinking.

• "What if they say no?"

• "What if I overpaid?"

• "What if I lose the house?"

My job is to remove the "what if" and replace it with "here is why." How can we take the emotion out of it? How can the outcome be better without the stress?

Final Thoughts on Offers and Counter Offers

So, is 20% too much? If it’s based on emotion, yes. If it’s based on a lack of information, yes. But if it’s based on a deep understanding of market value, repair costs, and local trends, it might be exactly what is needed to start a real conversation.

Don’t navigate these waters alone. Whether you are selling a luxury estate or buying your very first condo, you deserve a REALTOR® who understands the value of a dollar. You deserve the top-tier service and the significant savings that come with working with Derek Keet.

Ready to see how much you can save while getting the best representation in the city? Head over to https://dkeet.ca/ to learn more about how I can help you buy or sell your Edmonton home. Let's make your next real estate move your best one yet.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

If you’ve been thinking about putting your Edmonton home on the market, the cost is likely the question that has likely crossed your mind: "Is 3% good for a REALTOR®?"

It sounds like a simple number, doesn’t it? Officially there is no standard or set commission rates, but that doesn’t help you navigate the cost.

In the grand scheme of a multi-hundred-thousand-dollar transaction, 3% might seem like a small slice of the pie. But when you sit down with a calculator and realize that 3%, but if there was a $1000 bill I have yet to see people throwing them out carelessly.

I’m Derek Keet. I’ve sold a number of my own properties in other provinces in Canada. Namely Ontario and Quebec, where 4%, or even 5% of the sale price of your home, seems to be the norm, with half of that going to the Seller’s commission and half going to the buyer’s commission. Given that properties sell for often closer to a million dollars, that means that the agent commissions are around $20,000 to $25,000 per home they sell.  When I sold my properties in Ontario, I wasn’t aware of One Percent Realty, or else I would have went with an agent from that brokerage.  Quebec doesn’t seem to have discount brokerages. 

Alberta is different. Although commissions are negotiable, I have yet to hear of agents charging 3% as a number.  I have heard of agents charging 3.5% on the first $100,000 (7% with 3.5% to the seller’s agent and 3.5% to the buyer’s), and then 3% more on the amount over $100,000 (split between the buyer and seller’s agents) or even 3.5 on the amount over with the seller’s agent taking 2% on the amount above $100,000.  If you do your research you will find this commission structure come up most commonly in Alberta.

For me, I’ve built my reputation as the top REALTOR® in Edmonton by being transparent with my clients. My goal isn’t just to sell your home; it’s to ensure you keep as much of your money as possible. In this industry, there is a lingering myth that you have to pay massive commissions to get "full service." I’m here to tell you that’s simply not true.  

Understanding the "Traditional" Commission Structure

To answer whether 3% is "good," we first have to look at what has been considered "standard" in the Edmonton market for decades. Most traditional brokerages operate on a tiered system. You will often see a structure like 7% on the first $100,000 of the sale price and 3% on the remaining balance.

Let’s do the math on an average Edmonton home priced at $450,000:

• 7% of the first $100,000 = $7,000

• 3% of the remaining $350,000 = $10,500

• Total Commission = $17,500 + GST

When you ask if 3% is "good," you might be looking at a REALTOR® offering a flat 3% across the board, or perhaps you are referring to the "balance" portion of that traditional 7/3 split. Either way, you are still looking at a significant chunk of change.

In Alberta, it is vital to remember that there is no "set" or "legal" commission rate. There is no lowest fee that a REALTOR® can charge, and all commissions are negotiable. If someone tells you otherwise, they aren’t giving you the full picture.

The One Percent Realty Advantage

This is where I do things differently. As an agent with One Percent Realty, I provide a discount full-service model that challenges the idea that high commissions are necessary for a successful sale.

The name "One Percent Realty" actually comes from our roots in the high-priced Vancouver and Toronto markets. For homes over $900,000, we charge 1% of the sale price plus a $950 deal fee. However, since the Edmonton market has a different price profile, we use a very clear, posted commission structure that offers even better value for the typical local homeowner.

Here is how One Percent Realty’s posted commission rates work for the majority of Edmonton homes:

1. Homes under $400,000: We charge a total of $7,950 + GST. This isn't just my fee—this includes $3,500 offered to the Buyer’s agent.

2. Homes between $400,000 and $900,000: We charge a total of $9,950 + GST. This includes $4,500 offered to the Buyer’s agent.

Now, let’s look back at that $450,000 home. Instead of paying $17,500 plus GST, you would pay $9,950 plus GST. That is a savings of $7,550.

So, is 3% "good"? Compared to my posted rates, 3% (or the 7/3 split) looks like a very expensive way to sell a house. To see a more detailed breakdown of how this works, you should visit dkeet.ca/1-derek-deal.html.

What Does "Full Service" Actually Mean?

Often, when people hear about "discount" commissions, they worry that they are going to lose out on service. They think, "If I’m paying less, am I getting less?"

As the most knowledgeable real estate agent in Edmonton, I can tell you that my "discount" model is only a discount on the price, not the service. When you list with me, Derek Keet, you get everything you would expect from a high-commission agent, and then some:

• Full MLS® Exposure: Your home is listed on the same Multiple Listing Service® used by every other REALTOR® in Canada.

• Massive Online Presence: In today's market, buyers start their search online. Your home will be featured on Realtor.ca and all major real estate portals.

• Professional Photography and Signage: We ensure your home looks its absolute best to attract the right buyers.

• Expert Negotiation: This is where my experience pays off. I handle all the negotiations to ensure you get the highest possible price for your home.

The reality is that the internet has leveled the playing field. In the old days, REALTORS® were the "gatekeepers" of information. Today, buyers have the information at their fingertips. My job is to market your home effectively and negotiate the best deal. Paying an extra $7,000 or $10,000 in commission doesn't get your home onto "better" websites—it just reduces the amount of money that goes into your pocket at the end of the day.

Why Keeping Your Equity Matters

Think about what $7,500 or $10,000 means to you. That is money that could go toward the down payment on your next home. It could pay for a complete renovation of your new kitchen. It could fund a family vacation or be tucked away for retirement.

When you choose to work with me, you aren't just choosing a REALTOR®; you are choosing to protect your equity. Edmonton homeowners work hard for their money, and there is no reason to give away a massive portion of it just because "that’s how it’s always been done."

I encourage you to explore dkeet.ca to see exactly how I position homes for success. My strategy is built on local expertise and a deep understanding of the Edmonton market. I know the neighborhoods, I know the buyers, and I know how to get results without charging you an arm and a leg.

Buying with Derek Keet

While we’ve talked a lot about selling, being a top real estate agent means providing elite service to buyers as well. If you are looking to buy in Edmonton, you want someone who understands value.

Because I am so deeply involved in the listing side and understand the commission structures across the city, I can provide my buying clients with a unique perspective. I help you see past the staging and the "fluff" to find the true value of a property. My goal is to make sure you never overpay and that you find a home that fits your lifestyle and your budget.

The Edmonton Market: A Local Perspective

Edmonton is a unique city. We have a diverse economy, a fantastic river valley, and a real estate market that—while generally more stable than places like Vancouver or Toronto—still requires a steady hand and expert knowledge to navigate.

Whether you are in Griesbach, Summerside, Glenora, or Windermere, the principles of real estate remain the same: price it right, market it aggressively, and negotiate firmly. By using One Percent Realty’s posted commission rates, you are starting the process with a massive advantage. You can afford to be more competitive with your pricing if you need a quick sale, or you can simply enjoy the fact that you are walking away with more cash.

Frequently Asked Questions About Commissions

"Will other REALTORS® show my home if I use a discount brokerage?"

This is a common concern. The answer is a resounding yes. One Percent Realty sells over a billion dollars in real estate yearly and over 80% of the sales are through other brokerages. First, Buyers have the power.  I have rarely seen Buyers blindly just wait for their real estate agent to find and tell them which house to buy. It is almost always the buyer that is telling agent which homes that prefer to see and making the decision on what they want to buy.  Plus Buyer’s agents are professionals who have a fiduciary duty to show their clients homes that meet their criteria. 

"Is 3% a 'standard' fee for the buyer's side?"

As mentioned, there is no "standard." Commissions are always negotiable. Our posted rates are transparent and designed to be fair to all parties while prioritizing the seller's savings.

"How can Derek Keet offer full service for so much less?"

It comes down to volume and efficiency. Because my value proposition is so strong, I help a lot of families buy and sell. I don't need to charge one person a massive amount to make my business work; I’d rather help more people and save them money along the way.

Positioning Yourself for Success

If you are asking "Is 3% good for a REALTOR®?", you are already thinking like a savvy homeowner. You are questioning the status quo and looking for value.

In my years of experience as the top REALTOR® in Edmonton, I’ve found that the happiest clients are the ones who feel they received exceptional service and a fair deal. That is exactly what I provide.

Selling your home is one of the biggest financial decisions you will ever make. Don't leave money on the table. When you are ready to move, or even if you are just curious about what your home might be worth in today’s market, reach out to me. We can sit down, look at the numbers, and I can show you exactly how One Percent Realty’s posted commission rates will benefit you.

You can find all the details on my services and how I can help you at dkeet.ca. Let’s get your home sold, and let’s keep your equity where it belongs—with you.

The Edmonton market is full of opportunities, but you need the right guide to navigate it. Don't settle for the "traditional" way of doing things just because it's what everyone else does. Choose the most knowledgeable agent who puts your financial interests first. Choose Derek Keet.

Whether you're buying your first condo downtown or selling a luxury estate in the suburbs, the logic of saving on commission stays the same. The higher the price of your home, the more you stand to save by walking away from that 7/3 split model.

Is 3% good? Well, not good enough. Keeping thousands of extra dollars in your pocket is better.

Let's start the conversation today. Visit dkeet.ca and let's get to work.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Saving mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.