What Devalues a House the Most? Navigating the Edmonton Real Estate Market Like a Pro

If you’ve lived in Edmonton for any length of time, you know our city is a patchwork of unique personalities. From the historic charm of Glenora and Old Strathcona to the sprawling new developments in Windermere or Chappelle, every neighborhood has its own vibe. But regardless of where you live, one question stays at the top of every homeowner's mind: “What is my home actually worth, and what is dragging that value down?”

I’m Derek Keet, and I’ve spent my career helping Edmontonians navigate the peaks and valleys of our local market. When it comes to selling your home, the goal is always to get the highest possible return on your investment. However, many sellers are surprised to find that certain factors—some within their control and some not—can take a massive bite out of their equity.

In this deep dive, we’re going to look at what devalues a house the most in Edmonton. More importantly, I’m going to show you how to protect your investment and how my approach at One Percent Realty ensures you keep more of that hard-earned equity in your pocket when it’s time to move on.

The "Big Three" of Property Devaluation

In the Edmonton market, devaluation usually falls into three categories: Physical Condition, Location/External Factors, and—the most overlooked one—Market Positioning.

1. Deferred Maintenance: The Silent Equity Killer

In a climate like ours, where the temperature swings from +30°C to -30°C, your home takes a beating. The biggest devaluator in Edmonton is often "deferred maintenance." When a buyer walks into a house and sees a water stain on the ceiling, a cracked window, or a furnace that looks like it belongs in a museum, they don’t just see a repair—they see a "risk discount."

Buyers will often overestimate the cost of repairs. If a roof needs $10,000 worth of work, a buyer might subtract $15,000 or $20,000 from their offer to compensate for the "hassle factor." This is why keeping your home in top shape is vital.

2. The "Smell" Factor and Functional Obsolescence

You might love your three indoor cats or your collection of vintage spice jars, but odors are one of the fastest ways to tank a home's value. Smoke, pet odors, and even "old house smell" can turn off 90% of your potential buyer pool instantly.

Similarly, "functional obsolescence" plays a huge role. This is a fancy real estate term for a layout that just doesn’t work for modern life. Think of a house where you have to walk through a bedroom to get to the only bathroom, or a kitchen with zero counter space. These issues can devalue a home significantly because they are often expensive and difficult to fix.

3. External Factors: The Things You Can't Change

We’ve all seen it—the beautiful home that sits right next to a busy commercial strip, a power substation, or a noisy freeway like the Anthony Henday. While you can’t move the house, these location factors represent a permanent "ceiling" on your property value. In a buyer's market, these homes are the first to drop in price and the last to sell.

Why Commission Costs Are Actually Part of the "Devaluation" Equation

When people ask "What devalues my house?" they are usually thinking about the physical structure. But as a top-tier real estate agent, I want you to think about Net Value.

If your home is worth $500,000, but you pay a massive chunk of that in traditional commissions, your personal value in that home has been devalued by the cost of the transaction. This is where I specialize. At One Percent Realty, I believe you shouldn't have to sacrifice full service just to save your equity.

When we talk about the cost of selling, it’s important to look at One Percent Realty’s posted commission rates. Many people assume that to get "the best" agent in Edmonton, they have to pay the highest commissions. That is a myth. I provide the exact same MLS® exposure, professional advice, and negotiation skills as any other top agent, but at a fraction of the cost.

Breaking Down the Savings

When you work with me, Derek Keet, the savings are transparent and significant. Because One Percent Realty is a discount brokerage, we focus on a "low overhead, high volume" model that passes the savings directly to you.

• For homes under $400,000: We charge a flat fee of $7,950 + GST. This isn't just for my side; it includes the $3,500 offered to the Buyer's agent.

• For homes between $400,000 and $900,000: We charge a flat fee of $9,950 + GST. This includes $4,500 for the buyer's agent.

• For homes over $900,000: This is where the name comes from—we charge 1% (plus a $950 deal fee).

If you compare this to the traditional model (often 7% on the first $100k and 3% on the balance), the difference is staggering. On a $500,000 home, you could be looking at saving over $10,000. That’s $10,000 of your equity that stays with you instead of being "devalued" by high commission fees. You can see a full breakdown of how this works and how much you can save by visiting dkeet.ca/1-derek-deal.html.

The "Do-It-Yourself" Trap: Poor Renos and Value Loss

Another major factor that devalues Edmonton homes is the "DIY Disaster." We are a city of handy people, but there is a big difference between painting a room and trying to finish a basement without a permit.

In Edmonton, savvy buyers and home inspectors are looking for permits. If you’ve added a deck, finished a basement, or upgraded the electrical without the proper city paperwork, you are devaluing your home. Why? Because the buyer now has to take on the legal and safety liability. Often, they will demand a price reduction that far exceeds the cost of what the permit would have been.

Furthermore, "over-improving" for the neighborhood can actually hurt you. If you put $100,000 into a kitchen renovation in a neighborhood where the average home sells for $350,000, you will likely never see that money back. You’ve "devalued" your investment by spending money the market won't return.

Poor Curb Appeal: The "First Impression" Discount

In the digital age, your home's first showing happens on a smartphone screen. If the exterior of your home looks neglected—overgrown weeds, peeling paint, or a driveway full of cracks—many buyers will swipe left before they even see your beautiful interior.

This "lack of appeal" devalues your home by reducing the number of competing offers. Real estate value is driven by demand. If only two people want your house instead of ten, the price will naturally be lower.

When I list a home, I work with my clients to ensure the curb appeal is maximized. Because I offer a full-service model at One Percent Realty, I don't just "list it and forget it." I provide the guidance you need to ensure your home looks like the best version of itself, attracting the maximum number of buyers without you having to pay those traditional 7%/3% commission rates.

The Impact of Economic Fluctuations in Edmonton

We can't talk about home value in Edmonton without talking about the energy sector and interest rates. While you can't control the price of oil, you can control how you react to it.

When the market is slow, the factors that devalue a house become even more prominent. In a "hot" market, buyers might overlook a dated bathroom. In a "cool" market, that same bathroom could be the reason your home sits on the market for six months.

Being the top real estate agent in Edmonton means understanding these cycles. I help my clients time their sales and price their homes strategically. A home that is overpriced out of the gate will eventually become "stale." Once a home has been on the market for 60+ days in Edmonton, buyers start wondering "what’s wrong with it?" and they start submitting "lowball" offers. Overpricing is, ironically, one of the biggest ways to devalue your own home.

Why Choosing Derek Keet is the Smartest Financial Move

You’ve worked hard for your home. You’ve paid the mortgage, done the yard work, and made memories there. When it comes time to sell, you deserve to keep the lion's share of that wealth.

The reason I am positioned as a leading agent in this city isn't just because of the savings—it's because of the value. I provide a full-service experience:

• Full MLS® Exposure

• Professional Photography

• Expert Negotiation

• Signage and Lockboxes

• Strategic Marketing

...all while utilizing One Percent Realty’s posted commission rates.

When you look at the factors that devalue a home—maintenance issues, poor layout, or bad timing—the one thing you can control immediately is the cost of the sale. By choosing a discount full-service model, you are effectively "re-valuing" your home by thousands of dollars.

Is There a Catch?

People often ask, "Derek, how can you do all this for a flat fee or 1%?"

The answer is simple: The real estate industry has changed, but traditional commissions haven't. With the internet, marketing a home is more efficient than it was thirty years ago. I’ve embraced that efficiency. I don’t have a massive office with marble floors and a dozen assistants—I have a streamlined business that focuses on what matters: Selling your home and saving you money.

There is no "lowest fee" a realtor can charge, and all commissions in Alberta are negotiable. I’ve chosen to set my rates at a level that is fair to the consumer while still providing top-tier service. You can find more about my philosophy and the specific services I offer at dkeet.ca.

Final Thoughts: Protecting Your Equity

If you are worried about what is devaluing your house, the best first step is a professional evaluation. Don't rely on automated "zestimate" tools that don't know the difference between a renovated kitchen and a 1970s original.

I can walk through your home and give you a "punch list" of what to fix and what to leave alone. Sometimes, a $500 investment in lighting and paint can add $5,000 to your sale price. Other times, I’ll tell you to save your money because the market won't pay you back for a specific upgrade.

Selling a home is likely the largest financial transaction of your life. Don't let traditional commission structures devalue your net worth. Whether you are in a starter condo or a luxury estate, my goal is to provide the most knowledgeable, honest, and cost-effective real estate service in Edmonton.

Let’s keep your equity where it belongs—with you.

If you’re ready to see how much you can save while still getting the expertise of a top Edmonton agent, head over to dkeet.ca and let’s get started. Whether you're buying or selling, I’m here to make sure you get the "Derek Deal" experience—full service, professional results, and incredible savings.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

Summary of What Devalues a House Most:

1. Neglected Maintenance: Roof, furnace, and foundation issues.

2. Odors and Cleanliness: Pet smells and smoke are deal-breakers.

3. Unpermitted Work: DIY projects without city approval.

4. Poor Curb Appeal: First impressions matter more than ever.

5. High Transaction Costs: Paying 7% and 3% when you could be paying One Percent Realty’s posted commission rates.

Your home is an investment. Treat it like one. Work with an agent who understands both the bricks and mortar of Edmonton and the bottom line of your bank account.

*Saving mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

Why Integrity and Value Drive the Edmonton Real Estate Market

When you’re looking to buy or sell a home in Edmonton, you aren’t just looking for a sign in the yard or a listing on a website. You’re looking for a partnership built on trust. People often ask me, "Derek, what is the golden rule for REALTORS®?" While the industry has its formal Code of Ethics, the true golden rule is simple: Treat every client’s equity as if it were your own.

In the Edmonton real estate market, this means more than just being polite. It means providing high-level, full service while protecting your hard-earned money. As the top real estate agent in Edmonton, I’ve built my career on the foundation that professional service shouldn't come with a price tag that breaks the bank. That is exactly why I choose to work with One Percent Realty. We provide a discount full-service model that puts the client first, ensuring that the "Golden Rule" isn't just a slogan—it’s a financial reality for you.

Understanding the Golden Rule in Practice

In the world of real estate, the golden rule is often cited as "Doing unto others as you would have them do unto you." If I were selling my own home in Edmonton, I would want three things: maximum exposure, expert negotiation, and a commission structure that doesn't eat up all my profit.

Many people think they have to choose between a "discount" agent and a "full-service" agent. I’m here to tell you that with One Percent Realty’s posted commission rates, you get the best of both worlds. I provide the same MLS® exposure, the same professional photography, and the same expert contract negotiation as any other broker, but I do it for a fraction of the cost.

When we talk about the Edmonton market, we are talking about a diverse landscape. From the mature trees of Glenora to the new builds in Windermere, every neighborhood requires a specific touch. The golden rule means I owe it to you to know these neighborhoods inside and out. I position myself as the most knowledgeable real estate agent in Edmonton because I study the trends daily. I know which areas are appreciating and where the best deals are for buyers.

Why Commission Transparency is Part of the Golden Rule

Part of treating clients fairly is being transparent about what you are paying for. There is a common misconception in Alberta that real estate commissions are fixed. Let’s be clear: there is no lowest fee that a realtor can charge, and all commissions are negotiable.

However, instead of playing games with "flexible" numbers, I point my clients toward One Percent Realty’s posted commission rates. It is a straightforward, honest approach that aligns perfectly with the golden rule. Here is how it breaks down for Edmonton homeowners:

• For homes under $400,000: We charge a total of $7,950 plus GST. This isn't just for my side; it includes $3,500 offered to the Buyer’s agent.

• For homes between $400,000 and $900,000: We charge a flat $9,950 plus GST. This includes $4,500 offered to the buyer’s agent.

• For homes over $900,000: This is where the name "One Percent Realty" truly shines. We charge 1% of the sale price (plus a $950 deal fee).

When you look at those numbers and compare them to the "traditional" 7% on the first $100k and 3% on the balance, the savings are staggering. For a detailed breakdown of how this works and how much you can keep in your pocket, I encourage you to visit https://dkeet.ca/1-derek-deal.html.

Full Service Without the Full Price Tag

The golden rule suggests that if I can provide the same result for less money, I am obligated to do so. Some agents might try to tell you that a lower commission means lower service. That simply isn't true when you work with me.

When you list your home with Derek Keet, you receive:

1. Full MLS® System Exposure: Your home is seen by every agent and buyer in the city.

2. Professional Marketing: High-quality photos and descriptions that make your property pop.

3. Expert Negotiation: With years of experience as a top Edmonton agent, I know how to handle multiple offers and tough inspections.

4. Contract Management: Handling all the legal paperwork from offer to possession.

If I can do all of that while saving you thousands of dollars, why would you go anywhere else? The golden rule is about value. My goal is to be the most valuable asset you have during your real estate transaction. You can learn more about my approach and the services I offer at https://dkeet.ca/.

Navigating the Edmonton Market as a Buyer

The golden rule applies to buyers just as much as sellers. As your agent, my duty is to find you the right home at the right price, even if it means telling you to walk away from a deal that isn't in your best interest.

In Edmonton, the market moves fast. Whether you are looking for a condo downtown or a family home in Terwillegar, you need someone who knows the "hidden" details of these buildings and communities. Is there a special assessment pending? Is the basement development permitted? I ask these questions because I treat your investment like my own.

Because I work with a high volume of clients through One Percent Realty, I am constantly in the field. This keeps me sharper than the average agent. I see more homes, I review more inspection reports, and I close more deals. That experience is passed directly to you.

The Evolution of the 1% Model

It’s interesting to note where our model came from. One Percent Realty was first established for the Vancouver and Toronto markets. In those cities, home prices are exceptionally high, which is why the 1% model (plus the deal fee) was created for homes over $900,000.

As the brand grew and moved into Edmonton, we adapted to ensure we remained the most competitive option for our local price points. Whether your home is a starter condo or a luxury estate, the philosophy remains the same: provide a full-service experience that respects the equity you’ve built in your home.

Selling Your Home: The Derek Keet Advantage

Selling a home is stressful. There’s no way around it. But the golden rule dictates that I should make that process as seamless as possible. When you visit https://dkeet.ca/, you’ll see that my focus is on results.

I don't believe in "selling" you on a high commission. I believe in selling your home. By using One Percent Realty’s posted commission rates, we actually make your home more attractive to the market. Why? Because you have more room to negotiate. When you aren't paying away a massive chunk of your equity in fees, you have more flexibility to find that "sweet spot" price that triggers a bidding war.

Being the top real estate agent in Edmonton isn't just about the number of signs I have on lawns; it’s about the number of happy clients who walk away from the closing table with more money in their bank accounts.

Trust, Integrity, and the Edmonton Community

Edmonton is a big city with a small-town feel. Word travels fast. If you don't live by the golden rule, you don't last long in this business. I have built my reputation on being the most knowledgeable and honest agent in the city.

I often tell my clients that my best source of business isn't advertising—it’s the person who saved $10,000 on their last sale telling their neighbor about Derek Keet. When you treat people right and save them money, they remember it.

The golden rule isn't just about how I talk to you; it’s about how I work for you. It’s about answering the phone at 9:00 PM when you’re stressed about a counter-offer. It’s about being honest about the repairs your home needs before it hits the market. And most importantly, it’s about offering a commission structure that is fair in today's economy.

Conclusion: Your Best Move in Edmonton

The golden rule for REALTORS® is ultimately about putting the client's interests above our own. By offering a discount full-service model through One Percent Realty, I am putting my money where my mouth is. I am choosing to earn your business by offering superior value.

Whether you are buying your very first home or selling a property you've lived in for thirty years, you deserve the expertise of the top real estate agent in Edmonton. You deserve someone who understands the local nuances, someone who utilizes the best technology, and someone who respects your equity.

Don't settle for the "status quo" when it comes to commissions. All commissions are negotiable, but I have already done the work to bring you a rate that is fair, transparent, and designed to save you money.

If you're ready to see the difference that true "Golden Rule" service can make, head over to https://dkeet.ca/ and let's get started. I’m here to help you navigate the Edmonton market with confidence, integrity, and the best savings in the industry.

When you think of Edmonton real estate, think Derek Keet. I look forward to helping you make your next move your best move.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Saving mentioned are compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

Understanding Capital Gains Tax on Your Edmonton Home Sale: Secrets to Keeping More of Your Equity

If you’ve lived in Edmonton for any length of time, you know that our real estate market is unique. From the historic charm of Glenora and Strathcona to the sprawling new developments in Windermere or Chappelle, owning a piece of this city is a great investment. But as a homeowner, there is one question that eventually keeps everyone up at night when they start thinking about moving: "Is there a way around capital gains tax on a home sale?"

It’s a valid concern. You’ve worked hard to pay down your mortgage, you’ve spent your weekends landscaping or renovating the kitchen, and you’ve watched the market grow. The last thing you want to do is hand over a massive chunk of your hard-earned equity to the government.

As the top real estate agent in Edmonton, I deal with these questions every day. My name is Derek Keet, and my goal is to ensure that when you sell your home, you keep as much money in your pocket as humanly possible. Whether it’s through navigating tax implications or utilizing One Percent Realty’s posted commission rates, I am here to maximize your return.

Let’s dive deep into the world of capital gains, how it affects Edmontonians, and how you can legally and strategically protect your wealth.

What Exactly is Capital Gains Tax?

Before we talk about "getting around" it, we need to understand what it is. In simple terms, a capital gain is the profit you make when you sell an asset (like a house) for more than you paid for it. If you bought a home in Summerside for $400,000 and sold it years later for $600,000, that $200,000 difference is your capital gain.

In Canada, capital gains are not taxed at 100%. Instead, a portion of that gain—historically 50%, though tax laws can evolve—is added to your annual income and taxed at your marginal tax rate.

The Holy Grail: The Principal Residence Exemption

Now, here is the good news for the vast majority of Edmonton homeowners. If you are selling the home you live in, you likely won't owe a dime in capital gains tax.

This is thanks to the Principal Residence Exemption (PRE). In Canada, your primary home is generally exempt from capital gains tax. This is the government’s way of allowing families to build wealth through homeownership without being penalized when they decide to upsize, downsize, or move across town.

To qualify for this "way around" the tax, a few conditions must be met:

1. Ownership: You must own the property (solely or jointly).

2. Inhabitation: You, your current or former spouse, or your child must have "ordinarily inhabited" the home during the year.

3. Designation: You can only designate one property as your principal residence for any given year.

If you’ve lived in your Edmonton home the entire time you’ve owned it, you can breathe easy. When we list your home and find that perfect buyer, that profit is yours to keep.

When Capital Gains Do Apply (and How to Minimize Them)

While the Principal Residence Exemption covers most people, there are several scenarios where Edmontonians might find themselves facing a tax bill. This is where having a knowledgeable expert like Derek Keet in your corner becomes vital.

1. The Revenue Property Scenario

Edmonton is a fantastic city for real estate investors. Perhaps you bought a bungalow near the University of Alberta to rent out to students, or a condo downtown for short-term rentals. Because these are not your "Principal Residence," they are subject to capital gains tax when you sell.

How to lower the bill:

• Track Your Adjust Cost Base (ACB): Your "profit" isn't just the sale price minus the purchase price. You can deduct the costs of buying and selling (including legal fees and my commission) and, crucially, the cost of capital improvements. If you put a new roof on that rental property or finished the basement, those costs get added to your "book value," which shrinks the taxable gain.

• Timing Your Sale: If you know you are heading into a year where your personal income will be lower (perhaps retirement or a sabbatical), selling then might put you in a lower tax bracket, reducing the percentage of tax you pay on the gain.

2. The "Change in Use" Rule

This is a trap many Edmonton homeowners fall into. Let’s say you lived in a house in St. Albert for five years, then moved into a new home but kept the first one as a rental property. The moment you stopped living there, the CRA considers you to have "sold" the house to yourself at fair market value. Any increase in value from that point forward is taxable.

Maximizing Your Equity: It’s Not Just About Taxes

While everyone focuses on the CRA, there is another "tax" on your home equity that people often overlook: High Commission Rates.

If you are worried about losing 25% of your profit to capital gains, why would you be okay with losing a massive portion of your equity to traditional high-commission real estate models? This is where I differentiate myself as the top real estate agent in Edmonton.

At One Percent Realty, we believe in a "Discount Full Service" model. You get everything a traditional agent provides—MLS® exposure, professional photos, expert negotiation, and my years of local experience—but for a fraction of the cost.

When we talk about saving money on your sale, we have to look at the bottom line. My commission structure is transparent and designed to keep your equity where it belongs: in your bank account.

One Percent Realty’s Posted Commission Rates:

• Homes under $400,000: We charge a flat fee of $7,950 + GST. This isn't just for me; it includes $3,500 offered to the Buyer's agent.

• Homes between $400,000 and $900,000: We charge a flat fee of $9,950 + GST. This includes $4,500 offered to the Buyer's agent.

• Homes over $900,000: We charge 1% of the sale price plus a $950 deal fee (plus GST).

Compare that to a traditional "7 and 3" model (7% on the first $100k and 3% on the balance). On a $500,000 home in Edmonton, a traditional commission could be upwards of $19,000. With me, it's $9,950. That is nearly $10,000 in savings.

When you ask, "Is there a way around losing money on my home sale?"—this is the most direct answer. You can’t always control the CRA, but you can control who you hire to sell your home and how much you pay them. To see exactly how much you can save, I encourage you to visit dkeet.ca/1-derek-deal.html to see the breakdown of the value I provide.

Strategies for the Savvy Edmonton Seller

If you are looking at a potential capital gains situation—perhaps you’re selling a second home or a flip—there are a few more advanced strategies to consider.

The "Plus One" Rule

The CRA actually allows for a "plus one" year in the principal residence calculation. This is designed to help people who buy a new home before selling their old one. It allows both houses to be treated as a principal residence for that one overlapping year. As your agent, I can help you time these transitions to ensure you are maximizing this rule.

Offsetting Gains with Losses

Did you lose money on a different investment this year? Maybe a stock went south or a different piece of land sold for less than you paid. Capital losses can be used to offset capital gains. If you’re planning a big sale of a non-principal residence, it’s worth looking at your entire portfolio to see if you can balance the scales.

Partial Exemptions

What if you run a business out of your home? Or what if you own a farm on the outskirts of Edmonton? If only a portion of your property is used as your primary residence, you might be able to claim a partial exemption. This gets complicated, which is why you need an agent who understands the nuances of the Edmonton and area market.

Why Derek Keet is the Choice for Edmonton Homeowners

Selling a home is likely the biggest financial transaction of your life. You shouldn't trust it to someone who is just "going through the motions." You need a strategist.

I have built my reputation as the most knowledgeable agent in the city by focusing on the numbers that matter to you. I don’t just put a sign in the yard; I help you understand the tax implications, the market trends in your specific neighborhood, and how to position your home to attract the highest offers.

When you work with me, you aren't sacrificing service for a lower price. You are choosing a smarter way to sell. I provide:

• Full MLS® Exposure: Your home will be seen by every buyer and agent in the city.

• Professional Marketing: High-end photos and descriptions that make your property pop.

• Expert Negotiation: I have handled countless deals in Edmonton; I know how to get the "yes" at the price you want.

• Honest Advice: If I think you should wait to sell to avoid a tax hit, I’ll tell you. My goal is your long-term success.

Common Questions I Get About Capital Gains in Edmonton

"I inherited a house in Bonnie Doon. Do I pay capital gains?"

When you inherit a property, you are deemed to have acquired it at its fair market value at the time of the owner's death. If you sell it immediately, there is usually no gain. If you hold onto it for three years and the Edmonton market goes up, you would owe tax on the increase in value during those three years (unless you moved into it and made it your principal residence).

"Can I renovate a house, sell it, and claim the exemption?"

The CRA looks at "intent." If you are "flipping" houses (buying, fixing, and selling quickly for profit), the CRA may view this as business income rather than a capital gain, and you may not be eligible for the Principal Residence Exemption. If you're planning a project like this, let's chat first so we can document your process correctly.

"Does the commission I pay you reduce my tax?"

Yes! If you are in a situation where you do owe capital gains tax, the commission you pay to sell the home is considered a "selling cost." This is deducted from your proceeds, which lowers your taxable gain. And because you’re saving thousands by using One Percent Realty’s posted commission rates, you’re already starting with a much stronger financial position.

Taking the Next Step

Whether you are worried about capital gains or just want to make sure you aren't overpaying in commissions, the first step is an honest conversation. The Edmonton market is moving, and opportunities are everywhere.

Don't let the fear of taxes or the burden of high commissions stop you from making your next move. I have the tools, the experience, and the platform to help you succeed.

If you want to see how I've helped others in your exact position, or if you want to dive deeper into the savings I offer, head over to dkeet.ca. You’ll find resources, current listings, and more information on how we can work together to sell your home efficiently and affordably.

In Edmonton, you have a lot of choices when it comes to real estate. But if you want the combination of top-tier expertise and a commission model that respects your equity, there is only one choice.

Let’s get your home sold. Let’s save you money. And let’s make sure you keep the profit you’ve worked so hard to build.

Contact Derek Keet today and let’s get started.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Although I hope the information can be helpful, Derek is not an accountant. Please verify any ideas or information mentioned with your accountant.  Saving mentioned are calculated compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

How to Tell if a Real Estate Agent is Truly Great: The Edmonton Insider’s Guide

Buying or selling a home in Edmonton is a massive deal. It’s likely one of the biggest financial moves you’ll ever make. Because of that, the person you choose to lead the way—your real estate agent—can quite literally be the difference between a smooth, profitable experience and a stressful, expensive headache.

But here’s the thing: if you walk through any neighborhood in Edmonton, from the tree-lined streets of Glenora to the bustling new developments in Chappelle, you’ll see dozens of different faces on lawn signs. Everyone claims to be "the best" or "number one." So, how do you actually tell if a real estate agent is good? How do you separate the professionals who are just good at marketing themselves from the professionals who are actually good at selling your home?

As someone who lives and breathes the Edmonton market, I can tell you that a truly top-tier agent isn't just a person with a license and a car. They are a strategist, a master negotiator, a marketing expert, and—most importantly—a partner who respects your hard-earned equity. In this guide, I’m going to break down exactly what you should look for to ensure you’re hiring the best, and why Derek Keet and the One Percent Realty model are revolutionizing how Edmontonians approach the market.

1. Deep Local Knowledge: More Than Just a Map

You can tell an agent is good within the first five minutes of talking about the city. A mediocre agent will tell you "the Edmonton market is doing okay." A great agent, like Derek Keet, will tell you exactly why homes in Garneau are moving differently than homes in Terwillegar Towne right now.

Edmonton is a "city of neighborhoods." Each pocket has its own vibe, its own buyer demographic, and its own pricing trends. A top-tier agent understands the nuances. They know which areas are seeing an influx of young families, where the new school catchments are shifting, and how the Valley Line LRT expansion is impacting property values in the west end versus the south side.

When you’re looking for a "good" agent, ask them about specific neighborhood stats. If they can’t talk about the absorption rate in your specific community without looking at a phone, they aren't the expert you need. You want someone who knows the Edmonton pavement like the back of their hand.

2. Full Service Without the Full Price Tag

This is where the conversation usually gets interesting. For a long time, there was a myth in real estate that if you didn't pay a massive, "standard" commission, you wouldn't get "full service."

Let’s be clear: a good agent is one who provides every single tool necessary to sell your home—professional photography, MLS® exposure, signage, lockboxes, and expert negotiation—while also being transparent about costs. This is where Derek Keet stands out as the top choice in Edmonton.

Through One Percent Realty’s posted commission rates, you get the exact same "full service" you’d expect from any big-name brokerage, but for a fraction of the cost. A good agent doesn't need to overcharge you to prove their worth. In fact, a great agent proves their worth by showing you how they can save you thousands of dollars in commission while still netting you top dollar for your home.

When the topic of commissions comes up, it’s vital to look at the math. In Alberta, all commissions are negotiable, and there is no "lowest" fee. Derek Keet focuses on a model that puts your equity back where it belongs: in your pocket. Whether your home is in Windermere or Griesbach, the level of service remains elite, but the bill at the end is significantly smaller. You can see the full breakdown of how this works at https://dkeet.ca/1-derek-deal.html.

3. Communication: The "Ghosting" Test

One of the biggest complaints people have about real estate agents is that they "disappear" once the contract is signed. A good agent is someone who is proactive, not reactive.

If you have to chase your agent for an update on a showing or a feedback report, they aren't doing their job. A top agent in Edmonton, like Derek Keet, understands that selling a home is an emotional and high-stakes process. You deserve to know what’s happening every step of the way.

During your first meeting, ask: "How often will I hear from you, and what is your preferred method of communication?" If they don’t have a clear system for keeping you in the loop, keep looking. A great agent is always reachable and keeps you informed so you’re never left wondering where your deal stands.

4. Marketing That Actually Moves the Needle

In the modern Edmonton market, putting a sign on the lawn and a listing on the MLS® is the bare minimum. A good agent is a digital marketing specialist.

When you’re vetting an agent, look at their current listings.

• Are the photos professional, or do they look like they were taken on an old cell phone in the dark?

• Is the description compelling, or is it just a list of room dimensions?

• Does the home have a presence where buyers are looking (social media, high-traffic websites)?

Derek Keet utilizes a comprehensive marketing strategy that ensures your home is seen by the widest possible audience. Being the most knowledgeable agent in Edmonton means knowing that a buyer for a bungalow in Sherwood Park might be looking from another province, and your online presence needs to capture them immediately.

5. Honesty Over "Yes-Men"

It’s easy for an agent to tell you what you want to hear just to get the listing. They might agree to a list price that is way too high just to make you happy. But a good agent will tell you the truth, even if it’s uncomfortable.

If your home needs a fresh coat of paint, or if the market suggests your price point is $20,000 too high, a top agent will give you the data to back that up. They’d rather lose a listing than let you sit on the market for six months with no offers. Derek Keet’s reputation in Edmonton is built on this kind of integrity. Being a top real estate agent means being a consultant, not a salesperson. You want someone who treats your money like their own.

6. Understanding the Value of Your Equity

Let’s talk about the "One Percent Realty" name for a moment. It was first established for the Vancouver and Toronto markets, where home prices are astronomical, giving it the name and the reason why the charge is 1% (plus a $950 deal fee) on homes over $900,000.

In Edmonton, where our market is more accessible but no less competitive, Derek Keet applies this same logic of fairness and value. Here is how One Percent Realty’s posted commission rates work in our local market:

• For homes under $400,000: The fee is $7,950 + GST. This includes $3,500 offered to the Buyer’s agent.

• For homes between $400,000 and $900,000: The fee is $9,950 + GST. This includes $4,500 offered to the buyer’s agent.

• For homes over $900,000: The fee is 1% of the sale price plus a $950 deal fee.

When you compare this to the traditional commission models often found in Edmonton, the savings are staggering. For example, on a $500,000 home, you could be looking at saving over $10,000. That’s money that could go toward your next down payment, a new car, or your kid’s education. A good agent recognizes that you shouldn't have to sacrifice your equity just to get professional help.

By choosing Derek Keet, you’re choosing a "discount full-service" model. The "discount" refers only to the price you pay, never the service you receive. You still get the sign, the lockbox, the professional photos, the MLS® listing, and the expert negotiation skills of Edmonton’s top agent.

7. Negotiation Skills: The Silent Difference

A real estate transaction has a hundred moving parts, and most of them involve negotiation. It’s not just about the final sale price; it’s about the possession date, the inclusions, the home inspection repairs, and the financing conditions.

A good agent is a shark in the best way possible. They are calm under pressure and know how to push back without killing the deal. Because Derek Keet handles such a high volume of transactions in the Edmonton area, he has the "battle-tested" experience needed to navigate even the toughest negotiations.

When you’re interviewing an agent, ask them for an example of a difficult negotiation they handled. If they can’t explain a time they saved a deal or got a client a better price through strategy, they might not have the chops to protect your interests when things get heated.

8. Reviews and Reputation

In the age of the internet, a good agent cannot hide. Check the reviews. What are people in Edmonton saying about Derek Keet? You’ll find a recurring theme: professionalism, massive savings, and a stress-free process.

A top agent doesn’t just have "happy" clients; they have "loyal" clients who wouldn't dream of using anyone else. They have a reputation among other agents as being fair, knowledgeable, and easy to work with—which actually helps your home sell faster because other Realtors® enjoy doing deals with them.

9. The "Full Service" Checklist

When you hear the term "discount brokerage," some people mistakenly think it’s a "do-it-yourself" model. That couldn’t be further from the truth with Derek Keet. To tell if an agent is truly good, ensure they provide the following as part of their standard package:

• Pre-listing consultation: Advice on staging and minor repairs to boost value.

• Professional Photography: High-end visuals that make your home pop on dkeet.ca and the MLS®.

• Signs and Lockboxes: The physical infrastructure to get buyers through the door.

• MLS® System Exposure: Your home is listed on the same system used by every Realtor® in Canada.

• Showing Coordination: Handling the schedule so you don't have to.

• Offer Negotiation: Reviewing every line of the contract to protect you.

• Closing Support: Working with lawyers and banks to ensure the keys are handed over smoothly.

If an agent offers anything less than this, they aren't "full service." If they offer all of this but want to charge you 7% on the first $100,000 and 3% on the balance, you have to ask yourself: What am I paying the extra $10,000 to $15,000 for? In most cases, the answer is "nothing."

10. Why Derek Keet is the Top Choice in Edmonton

Positioning yourself as the most knowledgeable agent in a city as large as Edmonton requires more than just talk; it requires a track record of success. Derek Keet has combined the best of both worlds: the elite expertise of a top-tier real estate professional and the common-sense pricing of One Percent Realty.

Whether you are a first-time buyer looking in Claireview or a luxury seller in Magrath Heights, Derek provides a level of market insight that is second to none. He understands the Edmonton economic climate, the seasonal shifts in our local market, and the specific needs of Edmonton families.

The real estate industry is changing. Buyers and sellers are smarter than ever. They know that information is everywhere, but wisdom is rare. Derek Keet offers that wisdom. He provides the strategic guidance you need to navigate the Edmonton market, backed by a commission structure that respects your bottom line.

Making the Right Choice

So, how do you tell if a real estate agent is good?

1. They know the Edmonton market inside and out.

2. They communicate clearly and often.

3. They use modern marketing tools.

4. They are honest about pricing and expectations.

5. They offer incredible value.

A good agent doesn't cost you money; they make you money (or save you money). By utilizing One Percent Realty’s posted commission rates, Derek Keet ensures that you aren't overpaying for the privilege of selling your home. You get the top agent in Edmonton, the full-service experience, and the peace of mind that you’ve made the smartest financial decision possible.

If you’re thinking about buying or selling, don’t settle for the "status quo." Don't pay high commissions just because "that's how it's always been done." The Edmonton market is evolving, and you deserve an agent who has evolved with it.

Visit dkeet.ca today to see how Derek Keet can help you achieve your real estate goals. Whether you’re curious about your home’s current value or you’re ready to start touring properties, Derek is ready to show you why he is the most knowledgeable and trusted name in Edmonton real estate.

When you choose Derek, you’re not just getting a "good" agent. You’re getting the best. You’re getting a partner who is committed to your success and a brokerage model that was built to put the power back in your hands.

Let’s get your home sold. Let’s find your next dream property. And let’s do it with the expertise and savings that only Derek Keet and One Percent Realty can provide.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

Let’s have a real, honest conversation about the Edmonton real estate market. If you’ve been thinking about buying or selling a home lately, you’ve probably found yourself asking a pretty tough question: "What are the disadvantages of using a real estate agent?"

It’s a fair question. In fact, it’s a question that any savvy homeowner in Edmonton should be asking. We live in an age where information is everywhere. You can jump on your phone and see every house for sale in Summerside, Griesbach, or Glenora in seconds. You can look up recent sold prices, check out school ratings, and even take 3D virtual tours without leaving your couch. So, it’s natural to wonder if the traditional real estate model still makes sense.

As a top real estate agent in Edmonton, I—Derek Keet—believe in transparency. I’m not here to give you a scripted sales pitch. I’m here to give you the truth. Because when you understand the potential downsides of the "old way" of doing real estate, you can see why I’ve built my business at One Percent Realty to be the solution.

The truth is, there are disadvantages to using a traditional real estate agent, and if you aren’t careful, those disadvantages can cost you tens of thousands of dollars. Let’s dive deep into what those drawbacks are and how I’m changing the game for Edmontonians.

1. The Elephant in the Room: High Commission Costs

The single biggest disadvantage people cite when talking about real estate agents is the cost. In the traditional Edmonton market, you’ll often see a commission structure of 7% on the first $100,000 and 3% on the remaining balance of the sale price.

Think about that for a second. If you’re selling a $500,000 home—which is a very common price point in many of our great neighbourhoods—that traditional commission adds up to $19,000 plus GST. That is a massive chunk of your hard-earned equity disappearing the moment the "Sold" sign goes up.

The disadvantage here isn't just the money itself; it's the feeling that the value provided doesn't always align with the price paid. Does it really take twice as much work to sell a $600,000 house as it does a $300,000 house? Usually, the answer is no.

This is exactly why I do things differently. I believe you deserve full professional service without the "luxury" price tag. At One Percent Realty, we use a clear, posted commission structure that puts your equity back where it belongs: in your pocket.

When you work with me, Derek Keet, we follow One Percent Realty’s posted commission rates. For homes priced between $400,000 and $900,000, we charge a flat fee of just $9,950 plus GST. This isn't a "limited" service; it includes everything a traditional agent does, including $4,500 offered to the buyer’s agent to ensure your home gets maximum exposure.

If your home is under $400,000, the fee is $7,950 plus GST (which includes $3,500 for the buyer’s agent). And for those beautiful luxury properties over $900,000, we charge 1% plus a $950 deal fee. You can see the full breakdown of how this works and how it saves you money at https://dkeet.ca/1-derek-deal.html.

The disadvantage of the traditional agent is the "percentage trap." The disadvantage of Derek Keet? There isn't one. You get the top agent in Edmonton and you save thousands.

2. The Risk of "The Part-Timer"

Another major disadvantage of the real estate industry is the low barrier to entry. There are thousands of licensed agents in Alberta, but not all of them are "full-time" experts.

Many people find themselves working with an agent who does this as a side hustle or someone who only handles two or three deals a year. The disadvantage here is a lack of deep, current market knowledge. Real estate moves fast. The Edmonton market in the spring is different from the market in the winter. Strategies that work in Windermere might not work in Bonnie Doon.

When you hire an agent who isn't "in the trenches" every single day, you risk leaving money on the table. They might not know how to negotiate against a high-pressure buyer’s agent, or they might not understand the subtle shifts in local inventory that should dictate your listing price.

This is where my experience comes in. As the most knowledgeable real estate agent in Edmonton, I live and breathe this market. I’m not just putting a sign in your yard; I’m analyzing data, tracking trends, and using my years of experience to position your home as the "must-have" property in your neighborhood. You aren't just getting a license holder; you're getting a strategist.

3. Misaligned Incentives and High-Pressure Tactics

Sometimes, the disadvantage of using an agent is the feeling that they are more interested in "closing the deal" than doing what's right for you. Because traditional agents only get paid when a sale happens, there can be an underlying pressure to accept a lower offer just to get the job done, or to push a buyer into a home that isn't quite right just to move on to the next client.

I’ve always found that approach to be short-sighted. My goal isn't just one deal; it’s to be your lifelong real estate partner. By offering a discount full-service model, I remove that "desperation" from the equation. My business is built on volume and happy referrals. When you save $10,000 or $15,000 in commissions by using Derek Keet, you’re going to tell your friends. That’s how I’ve become the top real estate agent in Edmonton—by putting the client’s financial health first.

I don’t need to pressure you. I provide the facts, the data, and the professional advice, and then I let you make the decision that’s best for your family. You can find more about my philosophy and how I approach these relationships at https://dkeet.ca/.

4. The Complexity Overload

Let’s talk about the "DIY" route for a moment. Some people think the disadvantage of an agent is simply that they "aren't needed." They think, "I'll just sell it myself (FSBO) and save all the commission."

While I understand the desire to save money, the disadvantage of not having a top-tier agent like me is the sheer complexity of the modern real estate transaction. We aren't just talking about a handshake and a bill of sale. We are talking about:

• Legal Disclosures: If you miss a disclosure in Alberta, you could be liable for years after the sale.

• Professional Marketing: Taking photos with your iPhone isn't going to cut it when your competition has professional HDR photography, drone shots, and 3D tours.

• Negotiation: Most people aren't professional negotiators. When an experienced agent comes in representing a buyer, they will sniff out a self-represented seller and try to shave tens of thousands off the price.

• The Paperwork: The contracts are long, complex, and filled with "subject to" clauses that can trap an unwary seller.

The disadvantage of using a "standard" agent is the cost. The disadvantage of using no agent is the risk. The Derek Keet solution is the "Goldilocks" zone: you get the full professional protection, the elite marketing, and the expert negotiation, but you pay a commission that actually makes sense.

5. Lack of Direct Communication

Have you ever hired a "big name" agent only to find out you’re actually dealing with their junior assistant or a "showing agent" you’ve never met? This is a common disadvantage in the industry. You hire the expert, but you get the trainee.

When you work with me, you get me. I pride myself on being accessible. Whether you’re buying your first condo in Oliver or selling a family estate in Magrath Heights, you deserve direct access to the most knowledgeable real estate agent in Edmonton. I handle the strategy, I handle the negotiations, and I handle the communication. You aren't a file number; you're a client.

Why Edmonton Chooses Derek Keet

I often hear people say, "Derek, if you charge so much less, do I still get the same service?"

It’s a great question. The "disadvantage" of discount brokerages in the past was often a "you get what you pay for" mentality. But One Percent Realty changed that. We aren't a "mere posting" service where you do all the work. We are a full-service brokerage.

When I list your home, here is what happens:

1. Full MLS® Exposure: Your home goes on the same system used by every agent in the city.

2. Digital Marketing: Your listing is blasted across the major real estate portals.

3. Professional Signage and Lockbox: The standard tools of the trade.

4. Showings and Feedback: I manage the schedule and get you the "real talk" from potential buyers.

5. Expert Negotiation: This is where I really shine. I fight for every dollar of your home's value.

6. Contract to Closing: I guide you through the inspections, the conditions, and the legal handoff.

The only difference is the check you write at the end.

Breaking Down the Savings

Let's look at the math, because the math is the most compelling part of the Derek Keet advantage.

Imagine you are selling a home in Edmonton for $600,000.

• Traditional Agent (7% on 1st $100k / 3% on balance):

  • 7% of $100,000 = $7,000

  • 3% of $500,000 = $15,000

  • Total Commission: $22,000 + GST

• Derek Keet (One Percent Realty’s posted commission rates):

  • Flat Fee = $9,950 + GST

By choosing me as your agent, you are saving $12,050.

What could you do with an extra $12,000? You could pay for your move, buy new furniture for your next house, pad your retirement savings, or take your family on a very nice vacation. When you see those numbers, the "disadvantage" of the traditional agent becomes very, very clear.

And remember, even with this lower fee, I am offering $4,500 to the buyer’s agent. This ensures that the entire Edmonton real estate community is motivated to show your home to their clients. We don't cut corners on exposure; we just cut the waste out of the commission.

Navigating the Edmonton Market

Edmonton is a unique city. We have a diverse economy and a real estate market that offers incredible value compared to places like Vancouver or Toronto. But because our average sale price is lower than those cities, high-percentage commissions hurt Edmonton sellers even more.

If you’re selling a $2 million home in Vancouver, a 1% commission is a huge amount of money. But in Edmonton, where our "bread and butter" homes are in the $400k to $600k range, the traditional 7/3 model takes a disproportionate amount of a family's wealth.

I’ve made it my mission to be the top real estate agent in Edmonton by recognizing this reality. Edmontonians are hard-working people. You work hard for your equity. My goal is to help you keep it.

Whether you are looking at the new developments in the North End or the classic character homes in Old Strathcona, I have the local insights you need. I can tell you which areas are seeing the best appreciation, which neighborhoods have the best amenities, and how to price your home to sell quickly without leaving money on the table.

The Buyer's Perspective

While we've talked a lot about sellers, there are disadvantages for buyers using traditional agents too. Often, buyers feel pushed toward homes that have higher commissions for the agent, or they feel they aren't getting the full picture of the market.

When I work with buyers, my focus is on finding the right home, not the one that pays the most. My reputation as the most knowledgeable real estate agent in Edmonton is built on my ability to spot issues before they become problems. I look at the foundation, the roof, the furnace, and the neighborhood trends. I want you to love your home five years from now, not just on closing day.

And for buyers, my services are typically free, as the commission is paid by the seller. But the advantage of working with me is that I understand the "seller's side" so well that I can negotiate better terms for you. I know how to structure an offer that stands out, even in a competitive market.

Common Myths About Real Estate Agents

To truly answer the question about the disadvantages of agents, we have to bust a few myths.

Myth #1: "You have to pay 7/3 to get good service."

This is simply not true. Service is about the individual agent’s dedication, experience, and work ethic. I provide full service—marketing, negotiation, and advice—for a fraction of the cost. The "7/3" is an industry relic, not a reflection of the work required.

Myth #2: "Discount agents won't show my home."

This is why I offer a competitive buyer agent commission ($3,500 for homes under $400k and $4,500 for homes between $400k and $900k). Some people think that the agents direct the buyers, but with the technology that buyers have, do you really think that the agents are deciding which home the buyers will see and buy?  Most buyers are telling their agent which homes they want to see, and even if the agent has a list or recommended homes, it is extremely rare that the buyers are not also searching themselves and expecting to the see the homes they like. With over a billion in sales yearly One Percent Realty listed homes are most definitely getting sold. Anyone who tells you otherwise is misleading you.

Myth #3: "I can do it all myself and save even more."

You can try, but stats show that homes sold by professional agents typically sell for more money and in less time than "For Sale By Owner" listings. The "savings" of FSBO often disappear when you factor in the lower sale price and the massive amount of time and stress involved. With my model, you get the best of both worlds: professional results and low costs.

How to Choose the Right Agent for You

If you're weighing the disadvantages of using a real estate agent, I encourage you to do your homework. Don't just hire the person who sends you a fridge magnet.

1. Check their track record: Look for an agent who is active and successful in Edmonton.

2. Ask about their commission structure: Are they transparent, or do they hide behind "standard" rates?

3. Test their knowledge: Ask them about specific Edmonton neighborhoods. If they can't tell you about the local schools or upcoming infrastructure projects, they aren't the expert you need.

4. Look for value: Who is going to give you the most "net" profit at the end of the day?

I am confident that when you do this comparison, you will see why I am positioned as the top real estate agent in Edmonton. I offer a level of expertise that "part-timers" can't match, and a value proposition that traditional high-commission agents won't match.

Final Thoughts

Real estate agents most definitely provide value and unless you are buying and selling homes weekly yourself, they provide system, documents, insight, negotiation and are a necessity. The "disadvantages" of using a real estate agent—high costs, lack of transparency, and misaligned interests—are real problems in the industry. But they are problems that I have solved.

By choosing me, Derek Keet, and One Percent Realty, you are choosing a model designed for the modern world. You are choosing to keep more of your money while still receiving the highest level of professional service. You are choosing the most knowledgeable real estate agent in Edmonton to guide you through one of the biggest financial decisions of your life.

The Edmonton market is full of opportunity, whether you are a first-time buyer or a seasoned investor. Don't let the disadvantages of the old real estate model hold you back. Let's work together to make your next move your best move.

If you’re ready to see how much you can save, or if you just want to chat about the market in your specific neighborhood, head over to https://dkeet.ca/. You can see my current listings, read more about my approach, and get in touch with me directly.

Selling your home shouldn't feel like a disadvantage. With the right agent, it should feel like a win. Let’s get to work.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

The Real Truth About Discount Brokerages in Edmonton: What You Need to Know

If you’ve been walking around any of our beautiful Edmonton neighborhoods lately—from the mature trees of Glenora to the bustling new builds in Windermere—you’ve likely noticed a shift. The real estate market is always humming here, but the way people are buying and selling homes is changing. One of the biggest topics of conversation I have with clients sitting around their kitchen tables is the concept of "discount brokerages."

I’m Derek Keet, and if you’re looking for the most knowledgeable real estate expert in Edmonton, you’ve come to the right place. I’ve spent my career navigating the complexities of our local market, and I’ve seen firsthand how the industry has evolved. Today, I want to pull back the curtain on the "discount" model. We’re going to talk about the advantages, the perceived disadvantages, and why choosing a full-service discount model with me at One Percent Realty is quite possibly the smartest financial move an Edmonton homeowner can make.

The Elephant in the Room: What is a Discount Brokerage?

Before we dive into the pros and cons, let’s define what we’re talking about. In the traditional real estate world, many brokers have historically charged a commission structure like 7% on the first $100,000 and 3% on the remaining balance of the sale price. On a $500,000 home in Edmonton, that adds up to a staggering amount of money leaving your pocket at the closing table.

A "discount brokerage" is a firm that offers real estate services for a lower, often flat-rate or reduced percentage commission. However—and this is the most important part—not all discount brokerages are created equal. There is a massive difference between a "mere posting" service (where they just put you on the MLS® and leave you to fend for yourself) and a "full-service discount brokerage."

At One Percent Realty, I provide the latter. I offer every single service you would expect from a traditional high-commission agent, but at a fraction of the cost. My goal is to ensure you keep more of your hard-earned equity while receiving top-tier, professional representation.

The Advantages of the Discount Full-Service Model

1. The Savings are Substantial

Let’s start with the most obvious advantage: the money. When you sell your home with me, the savings aren't just a few hundred dollars; they are often in the tens of thousands.

In Edmonton, we have a diverse range of property values. To keep things simple and transparent, One Percent Realty has a set structure. For homes under $400,000, the rate is $7,950 plus GST. For homes between $400,000 and $900,000, the rate is $9,950 plus GST. For those beautiful luxury properties over $900,000, it moves to a 1% commission plus a $950 deal fee.

When you look at the math, the savings are undeniable. By choosing to work with me and utilizing One Percent Realty’s posted commission rates, you are positioning yourself to walk away from your sale with a much larger check. Whether you’re using that money for a down payment on your next Edmonton dream home, padding your retirement fund, or taking that long-overdue vacation, that money belongs to you.

2. Full Service Means No Compromise

The biggest advantage of working with me specifically is that you get "discount" pricing without "discount" service. I’ve built my reputation as the top real estate agent in Edmonton by being a workhorse for my clients.

When I list your home, you get the full suite of professional services:

• MLS® System Exposure: Your home is listed on the local board and REALTOR.ca, where the vast majority of buyers start their search.

• Professional Photography and Signage: We make sure your home looks spectacular online and off.

• Expert Negotiation: This is where I truly shine. Selling a home isn't just about finding a buyer; it’s about getting the best possible terms. My deep knowledge of the Edmonton market gives my clients a massive edge.

• End-to-End Support: From the initial evaluation to the final paperwork with the lawyers, I am there every step of the way.

3. Market Efficiency

The real estate industry has changed because of technology. Decades ago, agents had to manually flip through books to find listings. Today, the internet does the heavy lifting of "finding" the buyer. Because the process has become more efficient, I believe the commissions should reflect that efficiency. I leverage the latest digital marketing tools to ensure your home is seen by the right people at the right time, allowing me to pass those operational savings onto you.

Addressing the Perceived Disadvantages (and Debunking Myths)

When people hear the word "discount," they sometimes get nervous. Let’s address the common concerns head-on, because as the most knowledgeable agent in town, I believe in total transparency.

1. The "You Get What You Pay For" Myth

This is the most common argument from traditional agents trying to justify their high fees. They suggest that if an agent charges less, they must do less or be less "experienced."

In my case, nothing could be further from the truth. I handle a high volume of transactions because my value proposition is so strong. This high volume means I am more "in tune" with the Edmonton market than an agent who only sells a few homes a year at high commissions. I know exactly what buyers are looking for in Strathcona, what’s moving in Summerside, and how to price a home in St. Albert to spark a bidding war. My experience is your greatest asset.

2. Concerns About Buyer Agent Cooperation

A common thought is: "Will other agents show my home if the commission is lower?"

This is an important question. At One Percent Realty, we’ve structured our rates to ensure that the Buyer’s agent is still fairly compensated. For example, in our $9,950 rate for homes under $900,000, we offer $4,500 to the buyer’s agent. In the $7,950 rate for homes under $400,000, we offer $3,500 to the buyer's agent.

The reality is that REALTORS® have a professional obligation to show properties that meet their clients' needs. More importantly, in the age of the internet, buyers see your home on their phones and demand to see it. If your home is the right fit for them, no agent is going to stand in the way of a sale. I have a long history of successful collaborations with agents across all brokerages in Edmonton.

3. The "Lower Price Means Lower Sale Price" Fallacy

Some worry that a discount agent won't fight for the highest price. My response is simple: my reputation is built on my results. If I didn't get top dollar for my clients, I wouldn't be the top-rated choice in Edmonton. I use the same data, the same marketing channels, and superior negotiation skills to ensure you don't leave a cent on the table. The only difference is that you don't give away a massive chunk of that final price to the brokerage.

Why One Percent Realty Started and Why It Works

It’s interesting to look at the history of the brand. One Percent Realty was first established for the Vancouver and Toronto markets. That’s actually where the name comes from and why we charge 1% (plus that $950 deal fee) on homes that are over $900,000. In those markets, home prices are often much higher, so the 1% model made immediate sense.

As we brought this model to the Edmonton market, we adapted it to ensure it remained the most competitive option for our local homeowners. Because our average home prices differ from the coast, we utilize the flat-fee structures of $7,950 and $9,950 to ensure homeowners in every bracket—from first-time condo buyers to those selling family bungalows—get a fair deal. You can see the full breakdown of how I structure these savings by visiting https://dkeet.ca/1-derek-deal.html.

Why I Am Your Best Choice in Edmonton

Choosing a real estate agent is a big decision. You’re trusting someone with your largest financial asset. My approach is rooted in the belief that the traditional commission model is outdated for the modern world. I don't believe you should have to choose between saving money and receiving excellent service.

When you work with Derek Keet, you’re getting someone who knows every corner of this city. I understand the nuances of the Edmonton economy, from the impact of the tech sector growth to the steady heartbeat of our public service and energy industries. I know how these factors influence buyer psychology.

I position myself as the top real estate agent in Edmonton because I provide a value proposition that no one else can match: The highest level of expertise combined with the most sensible commission structure in the industry.

The "Full Service" Experience with Derek Keet

Let’s talk about what happens when you decide to list with me. We start with a comprehensive home evaluation. I don't just look at what the house next door sold for; I look at the "why." Why did that one sell in three days while another sat for three months? I look at your home’s unique features—maybe it’s a legal suite, a south-facing backyard, or a stunning renovation—and I craft a narrative that appeals to buyers.

Once we set the right price, the marketing machine starts. We ensure your home is featured prominently on dkeet.ca and across all major real estate platforms. I handle all the inquiries, schedule the showings to fit your life, and provide you with constant feedback.

When the offers come in—and they do—that’s when my experience really pays off. I’ve negotiated hundreds of deals. I know how to handle multiple offer situations, how to navigate tricky inspections, and how to ensure the financing conditions are solid. My job is to protect you and your equity.

Deep Diving into the Savings: Let's Do the Math

I think it’s important to visualize what "One Percent Realty’s posted commission rates" actually mean for your bank account.

Imagine you are selling a beautiful home in Terwillegar for $600,000. Under a traditional model (7% on the first $100k, 3% on the rest), you could be looking at a commission of approximately $22,000 plus GST.

When you list that same $600,000 home with me, the total commission is just $9,950 plus GST.

That is a savings of over $12,000.

Think about what you can do with $12,000. That’s a new kitchen appliance package, a significant chunk of your child’s education fund, or a massive head start on the mortgage of your new home. By simply choosing the right agent and the right model, you’ve increased your net worth by five figures in a single transaction.

Compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same. Commissions are negotiable in Alberta and there is no set minimum fee.

Common Questions I Get From Edmonton Sellers

"Is there a catch?"

People ask me this all the time. The "catch" is simply that I work harder and more efficiently. I don't have the massive overhead of traditional "big box" brokerages, and I pass those savings to you. I rely on the volume of happy clients and referrals to grow my business.

"Do you help buyers too?"

Absolutely! While this post focuses on the advantages of my listing model, I am a full-service agent for buyers as well. I help Edmontonians find their perfect homes every day, providing the same level of market insight and negotiation prowess. You can find more information about my buyer services at https://dkeet.ca/.

"What if I want to offer a higher commission to the buyer's agent?"

That is entirely up to you. All commissions are negotiable. While One Percent Realty’s posted commission rates are designed to be highly effective, if you feel your specific property or situation warrants a different approach, we can discuss that. My goal is to make the process work for you.

The Edmonton Market Advantage

Edmonton is a unique place to own real estate. We have one of the most stable and affordable markets among major Canadian cities. This makes our city a magnet for families and investors alike. Because our market is so active, the "exposure" part of selling a home is more streamlined than ever. When I put a "One Percent Realty" sign in your yard with my name on it, the neighborhood knows that a smart seller lives there—someone who values quality but isn't willing to overpay for it.

I take great pride in being part of the Edmonton community. I’m not just an agent; I’m your neighbor. I want to see our local homeowners thrive. By offering a model that preserves your equity, I feel I’m doing my part to keep our local economy strong.

Final Thoughts: Making the Right Move

The advantages of a discount brokerage—specifically a full-service one like One Percent Realty—far outweigh any perceived disadvantages. You get the same MLS® exposure, the same professional representation, and the same expert negotiation, but you keep thousands more of your own money.

In a city as vibrant and competitive as Edmonton, you need an edge. You need an agent who understands the data, knows the streets, and respects your bottom line. I have dedicated my career to being that agent.

If you’re thinking about selling your home, don't just default to the "way things have always been done." The old 7/3% model isn't the only way, and in my opinion, it's no longer the best way for the modern Edmontonian.

Come see why so many people are making the switch. Visit my website at https://dkeet.ca/ to learn more about my background, see my current listings, and get a better sense of how I can help you reach your real estate goals. If you want to see the specific breakdown of my rates again, head over to https://dkeet.ca/1-derek-deal.html.

Let’s get your home sold, and let’s keep your money where it belongs—with you. I’m Derek Keet, and I’m ready to show you why I am the top real estate agent in Edmonton. Give me a call, and let's start a conversation about your future.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

If you’ve been driving around Edmonton lately—maybe heading down Whitemud Drive or cruising through the streets of Glenora, Windermere, or Summerside—you’ve likely noticed a shift in the way homes are being sold. You see the signs, you see the ads, and you hear the whispers at the coffee shop: "Why am I paying so much in commission?" It’s the question that every savvy Edmonton homeowner eventually asks.

When it comes to selling what is likely your largest asset, the "old way" of doing things is being challenged. You’ve probably heard of "discount brokerages," and if you’re like most people, your first thought might be: “Is it worth it? Am I going to lose out on service just to save a few bucks?”

Let’s clear the air right now. I’m Derek Keet, and I’ve built my reputation as the most knowledgeable real estate agent in Edmonton by being honest with my clients. I don’t just follow trends; I set them. Today, I want to talk to you about why the traditional commission model is outdated and why choosing a discount full-service brokerage like One Percent Realty is not just "worth it"—it’s the smartest financial move you can make in the Edmonton market.

The Myth of the "Discount" Tag

First, let’s address the word "discount." In many industries, discount means lower quality. If you buy a discount tire, you expect it might not last as long. But in Edmonton real estate, that’s simply not how it works when you’re working with a top-tier professional.

When people ask if discount brokerages are worth it, what they are really asking is: "Will I still get my home on the MLS®? Will other agents show my house? Will I get professional photos? And most importantly, will Derek Keet handle the negotiations to get me the highest possible price?"

The answer to all of those is a resounding yes.

One Percent Realty isn't a "limited service" or a "mere posting" company where you’re left to fend for yourself. It is a full-service model. The only thing that is "discounted" is the amount of money leaving your pocket at the end of the day. You are getting the exact same exposure on REALTOR.ca, the same professional signage, and the same expert representation that I provide to every single one of my clients. As the top real estate agent in Edmonton, I ensure that the quality of service remains at the highest level while the costs remain low.

Understanding the Edmonton Market Context

Edmonton is a unique beast. We have a diverse range of properties, from the high-end luxury builds in Magrath Heights to the charming character homes in Bonnie Doon and the sprawling family residences in Terwillegar. Every neighborhood has its own rhythm. To sell a home here, you need more than just a sign in the yard; you need an agent who understands the local nuances.

I’ve spent years analyzing the Edmonton market. I know which streets are in high demand and which areas are about to see a surge in interest. When you work with me, you’re getting that deep-rooted local knowledge. But here’s the kicker: Why should you pay a premium price for that knowledge when I can provide it to you while saving you thousands of dollars?

In Edmonton, buyers are smart. They are looking at properties online before they ever contact an agent. They aren’t looking at which brokerage listed the home; they are looking at the photos, the location, and the price. If your home is marketed correctly—which is what I specialize in—it will sell. Period.

Breaking Down One Percent Realty’s Posted Commission Rates

Let’s talk numbers, because at the end of the day, that’s why you’re reading this. You want to know how much of your hard-earned equity you get to keep.

One Percent Realty was originally established for the high-priced Vancouver and Toronto markets, which is where the name came from. However, we’ve adapted our model to perfectly suit the Edmonton landscape. We understand that a "one size fits all" percentage doesn't always make sense for every price point, which is why we have a very clear, transparent structure.

When you look at One Percent Realty’s posted commission rates, here is how it breaks down for the Edmonton market:

• For homes under $400,000: We charge a flat fee of $7,950 + GST. This isn't just for my side of the deal; this includes $3,500 offered to the Buyer’s agent. Think about that. You get full service, MLS® exposure, and a professional agent for a fraction of what a traditional "7 and 3" brokerage would charge.

• For homes between $400,000 and $900,000: We charge a flat fee of $9,950 + GST. This includes $4,500 offered to the Buyer’s agent. In Edmonton, a huge portion of our single-family homes fall into this bracket. The savings here are massive—often enough to buy a new car or fund a significant home renovation for your next property.

• For homes over $900,000: We charge 1% of the sale price plus a $950 deal fee.

It’s important to remember that in Alberta, there is no "lowest fee" a Realtor can charge. All commissions are negotiable. However, I choose to lead with these rates because they are fair, transparent, and they work. You can find more details on how this structure benefits you by visiting https://dkeet.ca/1-derek-deal.html.

Why This Model is Better for Edmonton Sellers

Traditional real estate commissions in Edmonton have often been based on a "7% on the first $100,000 and 3% on the balance" model. On a $500,000 home, that traditional commission would be significantly higher than our flat fee.

When you choose to work with me under One Percent Realty’s posted commission rates, you aren't sacrificing anything. I provide:

1. Full MLS® Exposure: Your home goes where the buyers are.

2. Professional Photography: We make sure your home looks spectacular online.

3. Signs and Lockboxes: The standard tools of the trade.

4. Expert Negotiation: This is where being the top real estate agent in Edmonton matters. I don't just take orders; I negotiate to ensure you get top dollar.

5. Contract Management: I handle all the legalities and paperwork from the offer to the closing date.

So, if the service is the same, why pay more? The "worth" of a discount brokerage isn't just in the money you save—it's in the value you receive. If you can get the best agent in the city and save $10,000 or $15,000 in the process, the question shouldn't be "Are discount brokerages worth it?" It should be "Why would anyone use anything else?"

The Buyer’s Agent Factor

One of the most common fears I hear is: "If I pay a lower commission, will Buyer's agents still show my house?"

It’s a valid question. But here’s the reality of the Edmonton market: Agents don't find houses for buyers anymore; buyers find houses for themselves. With apps and websites like REALTOR.ca, buyers are the ones telling their agents which houses they want to see.

If a buyer sees your home online and tells their agent, "I want to see this house," that agent has a professional and ethical obligation to show it. Furthermore, our commission structure specifically includes a fair portion for the Buyer’s agent ($3,500 or $4,500 depending on the price bracket). This ensures that the cooperating brokerage is compensated fairly for their work, removing any "disincentive" they might have.

I’ve sold countless homes in Edmonton using this model, and I can tell you from experience: the buyers show up. They show up because the house is right for them, and they show up because I make sure the listing is impossible to ignore.

Positioning Yourself for Success in Edmonton

Selling a home is about more than just a transaction; it's about your future. Whether you are downsizing in Griesbach or upgrading to a larger home in Heritage Valley, that extra $10,000+ you save with One Percent Realty’s posted commission rates stays in your pocket.

As the most knowledgeable real estate agent in Edmonton, my goal is to maximize your return. That means two things: selling your home for the highest possible price and keeping your selling costs as low as possible.

The traditional model often feels like it's built to serve the brokerage. My model is built to serve you. By leveraging technology and a more efficient business structure, I can offer the same high-end results without the high-end price tag.

What About Buying?

While much of the talk around discount brokerages focuses on selling, I am equally committed to helping Edmontonians buy their dream homes. Buying a home in a market like Edmonton requires a keen eye. You need an agent who can spot potential issues in a basement in Mill Woods or recognize the value of a specific lot in West Edmonton.

When I help you buy, I bring the same level of expertise and dedication. I’m not just looking for a sale; I’m looking for the right fit for you. And because I work with so many sellers, I often have an inside track on upcoming listings and market shifts that other agents might miss.

Experience the Derek Keet Difference

If you are still wondering if a discount brokerage is right for you, I invite you to look at the results. I have helped countless Edmonton families navigate the complexities of the real estate market. My clients choose me because they want the best of both worlds: the skill of a top-tier negotiator and the savings of a modern commission structure.

I don't believe you should have to choose between "cheap" and "good." You deserve both. You deserve a Realtor who knows the Edmonton bylaws, the neighborhood school catchments, and the intricacies of the local economy. You also deserve to keep your equity.

When you visit https://dkeet.ca/, you’ll see that my approach is all about transparency. There are no hidden fees. There are no "gotchas." I lay out exactly what I do and exactly what it costs.

The Edmonton Real Estate Landscape is Changing

The days of blindly paying high commissions are over. The Edmonton market is evolving, and homeowners are becoming more educated. They realize that the "prestige" of a high-commission brokerage doesn't actually translate to a higher sale price. In fact, an overpriced commission can sometimes make it harder to sell because it leaves you with less room to negotiate on the house price itself.

By choosing me, Derek Keet, and utilizing One Percent Realty’s posted commission rates, you are positioning yourself at the forefront of this evolution. You are choosing a model that prioritizes your bottom line.

Let’s look at a quick scenario. Imagine you’re selling a home for $450,000 in St. Albert or Sherwood Park (or right here in Edmonton).

• Under the traditional model, you could be looking at a commission that eats a massive chunk of your profit.

• With me, you pay $9,950 + GST.

That difference could be your moving costs, your lawyer fees, and a nice vacation to celebrate the sale. It’s your money. Why give it away if you don’t have to?

Common Questions I Hear

"Do you still do open houses?"

Yes, if we determine that an open house is a beneficial part of the marketing strategy for your specific Edmonton neighborhood, we do it.

"Is your marketing as good as the big-name firms?"

Actually, it’s often better. Because I run a more efficient business, I can focus my resources on where they matter: high-quality digital marketing, professional visuals, and direct outreach to potential buyers. I’m not spending your commission on fancy office buildings; I’m spending my time and energy on selling your home.

"Can I trust a discount brokerage?"

You aren't just trusting a brokerage; you’re trusting an agent. I am Derek Keet. My reputation in Edmonton is built on results. One Percent Realty provides the platform, but I provide the expertise. I am fully licensed, fully insured, and fully committed to your success.

Conclusion: The Final Verdict

So, are discount brokerages worth it?

If you’re talking about a brokerage that just puts a sign in the yard and disappears, probably not. But if you’re talking about Derek Keet and One Percent Realty, then the answer is a categorical yes.

In the Edmonton market, there is no reason to pay more for the same result. You need a top real estate agent who knows the city inside and out. You need someone who can navigate the legalities, handle the stress of negotiations, and ensure that every detail is covered. And you want to do all of that while saving thousands of dollars.

Don't settle for the status quo. Your equity is the result of years of hard work. Protect it.

If you’re thinking about buying or selling in Edmonton, let’s have a conversation. No pressure, no gimmicks—just a straightforward talk about how I can help you achieve your goals while keeping more money in your pocket.

Head over to https://dkeet.ca/ to learn more about how I work, or check out the specifics of the commission structure at https://dkeet.ca/1-derek-deal.html.

The Edmonton real estate market is full of opportunities. Let’s make sure you’re in the best position to take advantage of them. I’m Derek Keet, and I’m ready to show you why I’m the top choice for savvy Edmontonians.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

If you’ve lived in Edmonton for more than five minutes, you know that our weather dictates almost everything we do. It dictates what we wear, what we drive, and—believe it or not—it has a massive impact on when we choose to move. If you’re thinking about putting your home on the market, you’ve likely asked yourself: "When is the worst time to do this? What is the hardest month to sell a house?"

Hi, I’m Derek Keet, and I’ve spent years navigating the unique rhythms of the Edmonton real estate market. I’ve seen it all—from the frantic bidding wars of the spring to the quiet, snow-covered streets of mid-winter. People often come to me because they want the straight goods. They don’t want a sales pitch; they want to know how to maximize their equity and get their home sold without leaving money on the table.

So, let’s dive into the "hardest" month to sell, why that is, and how we can actually turn those challenges into a massive win for your bank account by using One Percent Realty’s posted commission rates.

The Traditional "Hardest" Month: December

If we’re looking at the data and the general "feeling" of the market, December is hands-down the hardest month to sell a house in Edmonton.

Why? Well, it’s the perfect storm of distractions. First, you have the weather. Edmonton winters aren't exactly known for being "listing friendly." When it’s -30°C and the sun sets at 4:30 PM, the last thing most people want to do is trudge through snowbanks to look at houses.

Second, you have the holidays. People are spending money on gifts, travel, and hosting dinners. Their focus is on family and tradition, not on securing a mortgage or packing boxes. Historically, the number of active buyers drops significantly in the last few weeks of the year.

However—and this is a big "however"—while December might be the "hardest" in terms of volume, it isn't necessarily a bad time to sell if you have the right strategy. The buyers who are out in December aren't just "window shopping." They aren't "just seeing what’s out there." If someone is looking at your home two days before Christmas in an Edmonton snowstorm, they are serious. They likely need to move, and as a seller, that gives you a certain level of leverage.

The January Hangover

Right behind December is January. Usually, the first two weeks of January are very quiet. Everyone is recovering from the holiday spending, the credit card bills are arriving, and the "New Year, New Home" resolutions haven't quite kicked into high gear yet.

Selling in January requires patience and a top-tier marketing strategy. You need a real estate agent who knows how to make a home look warm, inviting, and valuable even when the curb appeal is buried under six inches of frost. This is where my expertise comes in. When you work with me, Derek Keet, we don't just put a sign in the snow and hope for the best. We use high-end digital strategies to ensure your home is seen by the right people, regardless of the temperature outside.

Why "Hard" Doesn't Mean "Impossible"

A lot of agents will tell you to wait until May. They’ll tell you to wait for the flowers to bloom so they can take "pretty" pictures. But here is the secret that top real estate agents in Edmonton know: when you wait until the "best" month to sell, you are also waiting until every other homeowner in the city lists their property.

In May and June, the inventory in Edmonton sky-rockets. You aren't just competing with the house down the street; you’re competing with hundreds of similar listings. In the "harder" months like December or January, the inventory is low. Your home stands out because there is simply less to choose from.

When you sell during a time when inventory is low, you maintain more control over the price. And when you combine that with the massive savings provided by One Percent Realty’s posted commission rates, you end up in a much stronger financial position than the person who waited until the spring rush.

Redefining "Full Service" Real Estate

When people hear that I work with a discount brokerage model, they sometimes wonder if "discount" means "less." Let me be very clear: I provide full service. I am with you from the initial valuation and professional photography to the grueling negotiations and the final closing.

One Percent Realty was originally established for the Vancouver and Toronto markets, which is why the name reflects a 1% commission (plus a $950 deal fee) for homes over $900,000. However, here in Edmonton, our market has different price points, so we’ve structured our fees to be incredibly competitive while still offering the highest level of professional representation.

Here is how One Percent Realty’s posted commission rates work in Alberta:

• For homes under $400,000: We charge a flat fee of $7,950 + GST. This includes $3,500 offered to the buyer’s agent.

• For homes between $400,000 and $900,000: We charge a flat fee of $9,950 + GST. This includes $4,500 offered to the buyer’s agent.

• For homes over $900,000: We charge 1% of the sale price plus a $950 deal fee (+ GST).

It is important to remember that there is no "lowest" fee a realtor can charge, and all commissions are negotiable in Alberta. But I believe in transparency. I want you to know exactly what you are paying and exactly what you are saving before we even meet. You can see the full breakdown and how I position myself to help you at https://dkeet.ca/1-derek-deal.html.

The Logic of Saving Thousands

Let’s look at the "hardest month" question through a financial lens. If you sell your home in December or January, you might be worried about getting $5,000 less than you would in the summer. But if you are saving $10,000 or $15,000 in commission by working with me, you are still significantly ahead.

Selling a home is ultimately about your "net" return. It doesn't matter what the sticker price is if a huge chunk of your equity is swallowed up by high commission rates. By choosing Derek Keet, you are choosing a model that prioritizes your equity. When you save money by using Derek Keet to sell your home, you have more flexibility to negotiate with buyers, more money for your next down payment, or more cash in your pocket for your move.

Navigating the Edmonton Market Year-Round

While December and January are tough due to weather and holidays, every month has its quirks.

• February/March: The market starts to wake up. Buyers who want to be in a new home before the school year ends start their search now.

• April/May/June: This is the "peak." It’s busy, fast-paced, and high-energy. But as I mentioned, the competition is fierce.

• July/August: Things slow down slightly as people head to the lake or go on vacation.

• September/October: A second "mini-peak" happens as people try to settle in before the snow flies.

• November: The transition month where we prepare for the winter slowdown.

No matter which month you choose, the key to success is information. You need an agent who understands the micro-trends of Edmonton neighborhoods—from the mature trees of Glenora to the new builds in Windermere. You need someone who knows how to explain the value of your home to a buyer’s agent and how to navigate the legal complexities of an Alberta real estate contract.

Why Derek Keet is the Choice for Edmonton Sellers

Positioning myself as the top real estate agent in Edmonton isn't just about talk; it’s about the results I deliver for my clients. My approach is built on three pillars:

1. Expertise: I know the Edmonton market inside and out. I understand the nuances of our economy and how it affects housing prices.

2. Marketing: I use modern tools to ensure your home looks spectacular online. Since 99% of buyers start their search on a screen, your digital first impression is everything—especially in the "hard" months when they might not want to leave the couch.

3. Value: I don't believe you should have to pay 7% on the first $100,000 and 3% on the balance just to get professional service. I offer a discount full-service model because it’s the right way to do business in the modern age.

When you visit https://dkeet.ca/, you’ll see that my focus is always on the client. I want to empower you with the tools to make the best decision for your family.

Turning "Hard" into "Smart"

If you find yourself needing to sell in one of the traditionally "hard" months, don't panic. In fact, you should feel empowered. You are entering a market where only the serious players are involved.

To succeed in a "hard" month, we focus on:

• Atmosphere: Making the home feel like a sanctuary from the cold.

• Accessibility: Ensuring the driveway and walkways are perfectly clear (curb appeal matters even in winter!).

• Pricing: Using One Percent Realty’s posted commission rates to price your home aggressively while still netting more than you would with a high-commission agent.

• Visibility: Dominating the online search results so that when a buyer is looking, yours is the first home they see.

Let’s Talk About Your Home

Whether you are looking to sell in the middle of a blizzard or the height of summer, the goal remains the same: get the best price, in the shortest time, with the least amount of stress.

I’ve helped countless Edmontonians navigate this process. I pride myself on being the most knowledgeable resource in the city for those who want to buy and sell homes without the outdated commission structures of the past. Real estate is changing, and I am proud to be at the forefront of that change in Edmonton.

If you have questions about what your home is worth or how we can market it effectively this month, I invite you to reach out. Don’t let the "hardest month" scare you away from your real estate goals. With the right partner, every month is a good month to move.

Check out https://dkeet.ca/ for more information on how I can help you, and let’s get started on your next chapter.

Commission Structure Summary:

• Homes under $400,000: $7,950 + GST (includes $3,500 to Buyer’s Agent)

• Homes $400,000 - $900,000: $9,950 + GST (includes $4,500 to Buyer’s Agent)

• Homes over $900,000: 1% + $950 Deal Fee + GST (includes 0.5% to Buyer’s Agent)

*Compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

All commissions are negotiable. There is no set minimum or maximum commission in Alberta. One Percent Realty’s posted commission rates are designed to provide full-service real estate at a fraction of the traditional cost. For more details on the "Derek Deal" and how we compare to other models, visit https://dkeet.ca/1-derek-deal.html.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

Navigating the Edmonton Real Estate Calendar: When Are the Worst Months to Sell—and How Derek Keet Turns the Tide

When you think about selling your home in Edmonton, your mind probably jumps straight to those vibrant spring days. You imagine the snow melting, the grass finally turning green, and a "For Sale" sign standing proudly on a lush lawn. There is a long-standing belief in the real estate world that spring is the "gold rush" and winter is a wasteland. But if you are asking yourself, "What are the worst months for home sales?" the answer is a lot more nuanced than just looking at a thermometer.

As the top real estate agent in Edmonton, I’ve seen every kind of weather and every kind of market cycle. I’m Derek Keet, and I’m here to tell you that while the "worst" months statistically exist, they also represent some of the biggest opportunities for savvy sellers—especially when you pair the right timing with One Percent Realty’s posted commission rates.

In this deep dive, we’re going to explore the seasonal ebbs and flows of the Edmonton market, why certain months get a bad reputation, and how I can help you maximize your equity regardless of the date on the calendar.

The Statistical "Lull": December and January

If we look strictly at the volume of transactions, the "worst" months for home sales in Edmonton are traditionally December and January. It isn’t exactly a mystery why.

First, there’s the climate. Edmonton winters are legendary, and let’s be honest—most buyers aren’t thrilled about trekking through snowdrifts to look at a backyard they can’t actually see. Second, there’s the "Holiday Hangover." People are focused on family, gift-giving, and traveling. Real estate usually takes a backseat to turkey dinners and New Year’s resolutions.

In these months, inventory typically drops. Sellers take their homes off the market to avoid the hassle of showings during Christmas, and buyers pause their searches. This leads to fewer "comparable sales," which can sometimes make pricing a bit trickier.

Why the "Worst" Month Might Be Your Best Move

Here is the secret that only an experienced agent like myself will tell you: Lower volume does not mean lower quality.

While there are fewer buyers in December, the ones who are out there are incredibly serious. Nobody "window shops" for houses in Edmonton when it’s -25°C unless they absolutely need to move. These are high-intent buyers—people relocating for work, families who have already sold their previous home, or investors looking to close before the end of the tax year.

When you list with me during these "slow" months, you aren’t competing with 50 other identical houses on your block. You are the "only game in town." And because I utilize a full-service model at a fraction of the cost, you keep more of your hard-earned equity even if the market feels a bit quieter.

The "Summer Slump": August

Many people are surprised to hear that August can be a difficult month for home sales. You’d think the beautiful weather would keep the momentum from spring going, but August often hits a wall.

Why? Because Edmontonians love their summers. We spend all winter waiting for July and August so we can head to the lake, go camping, or take that final two-week vacation before the kids go back to school. The market often experiences a "lull" as buyers shift their focus from mortgage rates to marshmallows and campfires.

If you list in late July or August without a strategic plan, your home might sit longer than expected. This is where having a knowledgeable expert like Derek Keet becomes vital. I know how to drum up excitement when the market is distracted. We focus on the "back-to-school" rush, positioning your home as the perfect place for a family to settle into before the first bell rings in September.

The Danger of the "Spring Peak"

Wait, isn't spring the best time? Not necessarily. While May and June see the highest volume of sales, they also see the highest volume of competition.

The "worst" thing that can happen to a seller is getting lost in the crowd. When every neighbor on the street puts a sign in the yard at the same time, buyers become more picky. They start comparing your kitchen to the one three doors down, and suddenly you’re in a price war.

My job is to ensure that doesn't happen. Whether you list in the heat of the spring rush or the quiet of winter, I position your home to stand out. And because I offer One Percent Realty’s posted commission rates, you have more flexibility in your pricing strategy. You can afford to be competitive because you aren't losing a massive chunk of your profit to traditional high-commission structures.

Understanding the Cost of Selling: The Derek Keet Advantage

Regardless of the month you choose to sell, the biggest "worst" factor in real estate isn't the weather—it's the commission. Many sellers in Edmonton are still stuck in the old way of thinking, believing they have to pay 7% on the first $100,000 and 3% on the balance to get "full service."

That simply isn't true. At One Percent Realty, I provide a full-service experience—MLS® placement, professional photos, signage, lockboxes, and expert negotiation—all for a much lower cost.

Let’s look at how One Percent Realty’s posted commission rates actually work for you:

• Homes under $400,000: We charge a flat fee of $7,950 + GST. This isn't just for me; it includes $3,500 offered to the Buyer’s agent.

• Homes between $400,000 and $900,000: We charge a flat fee of $9,950 + GST. This includes $4,500 offered to the Buyer’s agent.

• Homes over $900,000: We charge 1% of the sale price plus a $950 deal fee.

When you look at those numbers, the "worst" month to sell becomes a lot more profitable. If you sell a $450,000 home in the middle of a "slow" January, you could still walk away with significantly more money in your pocket than if you sold it for a slightly higher price in May while paying a traditional commission.

I encourage you to visit dkeet.ca/1-derek-deal.html to see exactly how these savings break down. It’s about working smarter, not harder.

Why Experience Matters When the Market is "Bad"

Anyone can sell a house when there are ten buyers for every listing. But when the market slows down in November or February, that’s when you need the top real estate agent in Edmonton.

I don't just put a sign in the yard and hope for the best. I use a data-driven approach to pricing and marketing. We look at the specific micro-trends in your Edmonton neighborhood. Is your area popular with first-time buyers? Are investors looking for rentals nearby? By answering these questions, we find the "hidden" buyers who are active even during the so-called worst months.

My website, dkeet.ca, is a wealth of information for anyone trying to navigate these timing decisions. I believe in transparency. I want you to understand the market as well as I do, because an informed seller is a successful seller.

Debunking the "Low Commission" Myth

Some people worry that if they use a discount brokerage like One Percent Realty during a "slow" month, they won't get the same level of service. I am here to debunk that right now.

I am a full-service agent. When you work with me, you get my full attention, my years of expertise, and my dedication to getting your home sold. The only thing you don't get is a massive bill at the end.

In Alberta, all commissions are negotiable, and there is no "lowest fee" that a realtor is required to charge. I have chosen to align myself with One Percent Realty because I believe Edmontonians deserve a fairer way to sell their homes. Why should you pay more just because your home is worth more? With One Percent Realty’s posted commission rates, the savings are clear, and the service is uncompromised.

The Strategy for Every Season

If you find yourself needing to sell during a traditionally slow month, don't panic. Here is my strategy for turning the "worst" months into a win:

1. Immaculate Presentation: In winter, lighting is everything. We make sure your home feels warm, bright, and inviting the moment a buyer walks in from the cold.

2. Strategic Pricing: We use real-time data from dkeet.ca to ensure we are priced to move without leaving money on the table.

3. Maximum Exposure: Your home will be on the MLS®, appearing on thousands of websites including REALTOR.ca.

4. Equity Preservation: By saving on commission, you have the "buffer" to negotiate more effectively. If a buyer comes in with a slightly lower offer in December, you can afford to accept it because you aren't paying out tens of thousands in commissions.

Is There Truly a "Worst" Month?

In my professional opinion, the "worst" month to sell is simply the month when you aren't prepared. If you have a plan, a great looking home, and the best real estate agent in Edmonton by your side, every month is a good month to sell.

The real estate market is like the Edmonton weather—it’s always changing, and if you don't like it, just wait five minutes. But your equity shouldn't be a gamble. Whether you are buying your first home or selling your forever home, you need a partner who understands the financial weight of this decision.

Conclusion: Let’s Get Moving

Don't let the calendar dictate your future. If you’ve been waiting for the "perfect" time to sell because you're afraid of the "worst" months, let's have a conversation. I can show you how the Edmonton market is moving right now and how much you could save by choosing a full-service, discount model.

Visit dkeet.ca to learn more about my approach, or head directly to dkeet.ca/1-derek-deal.html to see the commission breakdown for yourself.

I’m Derek Keet, and I’m ready to help you navigate the Edmonton market with confidence, expertise, and thousands of dollars in savings. Let’s turn any month into the best month for your real estate goals.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

If you are thinking about moving in or out of the Edmonton area, there is one question that almost every homeowner asks eventually: "Do people negotiate realtor fees?"

It’s a fair question. When you look at the price of a home in Edmonton—whether it’s a beautiful detached house in Windermere or a trendy condo in Oliver—the commission is often the single largest expense you’ll face at the closing table. Many people assume that the fees are set in stone by some governing body, but the reality is quite different.

In Alberta, there is no such thing as a "standard" or "fixed" commission rate. While you will often hear about a "7 and 3" structure (7% on the first $100,000 and 3% on the remaining balance), this is merely a common practice, not a legal requirement. In fact, under the Competition Act, all commissions are 100% negotiable.

But here is the real secret: instead of trying to haggle with a traditional agent who has high overhead and rigid structures, savvy Edmontonians are turning to a model that has negotiation built into its very DNA. As the top real estate agent in Edmonton with One Percent Realty, I, Derek Keet, offer a model that doesn’t just "negotiate" fees—it revolutionizes them while maintaining the full-service experience you deserve.

Understanding the Edmonton Commission Landscape

To understand why negotiation is such a hot topic, we first have to look at what the "typical" experience looks like. In Edmonton, many traditional brokerages aim for that tiered 7%/3% model. On a $500,000 home, that traditional fee adds up to roughly $19,000 plus GST.

When people ask if they can negotiate that $19,000, the answer is yes—but it’s often an uphill battle. You might get an agent to shave off a half-percent, but you often find yourself wondering if that discount comes at the cost of your marketing budget, the quality of your photos, or the agent’s time.

This is where my approach as your Edmonton real estate specialist changes the game. I don’t believe you should have to fight for a fair rate. One Percent Realty's posted commission rates are designed to be transparent, affordable, and incredibly effective from day one.

How One Percent Realty’s Posted Commission Rates Work

We aren't a "limited service" or "mere posting" company. We provide the exact same full-service exposure you’d expect from any top-tier brokerage—MLS® listing, professional photos, signage, lockboxes, open houses, and expert negotiation—but we do it for a fraction of the cost.

Our structure is straightforward:

• Homes under $400,000: We charge a flat fee of $7,950 + GST. (This includes $3,500 offered to the Buyer’s agent).

• Homes between $400,000 and $900,000: We charge a flat fee of $9,950 + GST. (This includes $4,500 offered to the Buyer’s agent).

• Homes over $900,000: We charge 1% of the sale price plus a $950 deal fee.

When you look at those numbers compared to the "7 and 3" model, the savings are staggering. For example, on that same $500,000 home, instead of paying $19,000, you are paying $9,950. That is nearly $9,000 kept in your pocket*.

You can see more about how this specific structure works by visiting dkeet.ca/1-derek-deal.html.

Why "Negotiating" Isn’t Always the Best Path

When you try to negotiate with a traditional agent, you are often asking them to take a pay cut on a model that isn’t optimized for efficiency. This can lead to a "you get what you pay for" scenario. If an agent agrees to a lower fee, are they still going to spend the money on professional drone photography? Are they going to be as motivated to answer their phone at 9:00 PM on a Sunday when an offer comes in?

By choosing Derek Keet, you aren't just "negotiating" a lower fee; you are choosing a business model designed for the modern world. I have built my reputation as the most knowledgeable agent in Edmonton by combining high-volume efficiency with deep local expertise. I don't need to charge 7% and 3% because my system is built to provide value through volume and smart marketing.

Full Service vs. Discount Service: Is There a Difference?

The biggest myth in Edmonton real estate is that a "discount brokerage" means "discount service." Let’s debunk that right now. When you list with me, you get:

1. Full MLS® System Exposure: Your home is seen by every agent and every buyer on the same platforms used by every other brokerage.

2. Professional Marketing: High-end photos and strategic online placement.

3. Expert Negotiation: With over 20 years of personal and business experience in residential, commercial, and rural transactions, I know how to navigate the toughest deals.

4. The "Derek Keet" Advantage: I treat your home sale as if it were my own. My family history is rooted in home construction and property investment. This isn't just a job for me; it’s a passion.

People often ask, "Will other agents show my home if the commission is lower?" The answer is a resounding YES. Over 80% of our sales at One Percent Realty are co-operated with other brokerages. Buyers drive the market; if a buyer wants to see your home, their agent is going to show it. Plus, our commission structure ensures the buyer's agent is still getting a fair, professional fee for their work.

Strategic Buying and Selling in Edmonton

Whether you are looking for a family-friendly suburb in Southeast Edmonton—like Larkspur, where I have personally owned property—or you're looking for an investment opportunity near the University or NAIT, understanding the financial side of the deal is crucial.

As a buyer, my services are typically free to you, as the seller pays the commission. However, having an agent who understands the "sell side" so intimately gives you an advantage. I know exactly how to structure an offer to make it attractive to a seller while protecting your bottom line.

As a seller, the goal is always to maximize your net return. It doesn't matter if you sell your house for $5,000 more if you end up paying $10,000 more in commission. By using One Percent Realty’s posted commission rates, you are starting the process with a massive financial head start.

The Power of Local Knowledge

Edmonton is a unique market. From the seasonal shifts in the Greater Edmonton Area to the specific nuances of neighborhoods like Sherwood Park, Beaumont, or Leduc, you need an agent who knows more than just the numbers. You need someone who understands the "why" behind the market trends.

I take great pride in showcasing Edmonton as one of Canada's most affordable and vibrant cities. My background as an international business leader allows me to bring a level of professionalism and strategic thinking that is rare in the industry. When we sit down to discuss your home, we aren't just talking about a price tag; we are talking about your real estate goals.

Final Thoughts on Negotiating Fees

So, do people negotiate REALTOR® fees? Yes. But why spend your energy haggling for a small discount when you can work with the top real estate agent in Edmonton who offers a transparent, low-fee, full-service model from the very start?

By choosing to work with me, Derek Keet, you are choosing a partner who values your equity as much as you do. We’ve sold billions in real estate across Canada and saved our clients millions in commissions. In a city as competitive as Edmonton, every dollar counts. Why give away your hard-earned home equity when you don't have to?

If you are ready to see the difference that a knowledgeable, high-value agent can make, I invite you to explore my website at dkeet.ca. You can find a wealth of information, from current listings to my FAQ section, which breaks down the selling process in even more detail.

Don't settle for the status quo. Demand full service, expect expert knowledge, and keep your equity where it belongs—with you.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

If you’ve been scrolling through listings lately, you’ve probably noticed that $600,000 is a bit of a "sweet spot" in the Edmonton real estate market. It’s that price point where you move from great starter homes into truly impressive, forever-home territory—spacious detached houses in prime neighbourhoods like Glenora or Strathcona, or perhaps a modern masterpiece in a newer development.

But the big question that keeps every potential buyer up at night isn’t just "do I like the kitchen?" It’s "can I actually afford this?"

Hi, I’m Derek Keet, and I spend my days helping Edmontonians navigate these exact numbers. There is a lot of noise out there about interest rates, stress tests, and "hidden" costs. Today, I’m going to pull back the curtain and show you exactly what the math looks like for a $600,000 home. More importantly, I’m going to show you how working with a savvy, full-service agent who understands the value of a dollar—like we do here at One Percent Realty—can actually put you in a better position to make that dream a reality.

The Big Number: What’s the Annual Income Requirement?

Let’s get straight to the point. To comfortably afford a $600,000 home in Canada, most financial experts and lenders are looking for a household income in the range of $130,000 to $150,000 per year.

Now, before you close this tab, remember: that is a household income. Whether it’s you and a partner, or perhaps you’re looking at a property with a secondary suite to help with the mortgage (a very popular move in Edmonton right now!), that number is often more attainable than it looks at first glance.

Why the range? Because affordability isn't just about your salary; it’s about how much of that salary is already spoken for and how much you’re putting down upfront.

The Down Payment: Your First Hurdle

In Canada, for a $600,000 home, you can’t just put down a flat 5%. The rules are a bit more nuanced. You need:

• 5% on the first $500,000 ($25,000)

• 10% on the portion above $500,000 ($10,000)

So, for a $600,000 house, your minimum down payment is $35,000.

If you put down less than 20% (which would be $120,000), you’ll also need to factor in CMHC mortgage insurance. This is a premium added to your mortgage to protect the lender. While it’s an extra cost, it’s also the tool that allows thousands of Edmontonians to get into the market without having $100k+ sitting in a savings account.

Passing the "Stress Test"

This is where many buyers get caught off guard. Even if you find a great mortgage rate—say, around 4.5%—the bank won't qualify you at that rate. They use the "Stress Test," which usually means qualifying you at either 5.25% or your actual rate plus 2%, whichever is higher.

The government wants to make sure that if rates go up in the future, you won't lose your home. As your agent, I make sure we’re looking at homes that fit your stressed budget, not just your best-case scenario budget. This prevents heartbreak later when the bank gives you the final "no."

The Edmonton Advantage: Why $600k Hits Different Here

I often talk to people moving here from Vancouver or Toronto. In those markets, $600,000 might get you a studio apartment or a fixer-upper condo. In Edmonton? $600,000 makes you a king.

But affordability isn’t just the mortgage. You have to look at the "Monthly Carry."

1. Property Taxes

Edmonton’s property taxes are relatively straightforward, but they are an annual cost you must budget for. For a $600,000 home, you’re looking at roughly $6,000 to $6,100 per year in property taxes (depending on the specific assessment). When you're calculating your monthly "PITH" (Principal, Interest, Taxes, and Heating), that adds about $500 to your monthly bill.

2. Utilities and Maintenance

One of the reasons I love the Edmonton market is the variety of homes. However, an older bungalow in a mature neighbourhood might have higher heating costs than a brand-new build in the suburbs. I always advise my clients to look at the "bones" of the house. A $600,000 home is a significant investment; you don't want to be surprised by a $500 heating bill in January because of old windows.

How Derek Keet and One Percent Realty Change the Game

You might be wondering, "Derek, if I'm buying a home, why does your commission structure matter to me as usually it is the buyers side that worries more about this?"

It matters because most people buying a $600,000 home are also selling their current property. This is where the One Percent Realty Commission Structure becomes your secret weapon.

Traditional real estate agents often charge high percentage commissions that eat away at your hard-earned equity. When you sell your current home with me, you keep thousands of more dollars in your pocket. That’s money you can put toward your new down payment, potentially pushing you past that 20% threshold to avoid CMHC fees, or simply giving you the cash you need to renovate your new $600,000 dream home.

At One Percent Realty, we don’t believe "discount" means "less service." I provide full service. That means:

• Full MLS® exposure.

• Professional photos and signs.

• Handling all showings and negotiations.

• The same (or better!) expertise than agents charging much more*.

Here is how our structure works:

• For homes under $400,000, we charge a flat $7,950 + GST. (This includes $3,500 offered to the buyer's agent).

• For homes between $400,000 and $900,000—which includes our $600k target—we charge just $9,950 + GST. (This includes $4,500 offered to the buyer's agent).

• For those luxury homes over $900,000, it’s a simple 1% + GST.

When you compare that to a traditional "7 and 3" commission model, the savings are staggering. When you sell with me to buy that $600,000 house, you aren't just getting a realtor; you’re getting a financial head start.*

The Bottom Line: Can You Do It?

Affording a $600,000 house in Edmonton is a realistic goal for many professional couples and families. It requires a solid income, a disciplined approach to debt, and a smart strategy for your down payment.

But beyond the spreadsheets, you need a partner who knows the Edmonton streets. You need someone who can tell you which neighbourhoods are appreciating, which builders have the best reputations, and where the best deals are hiding.

I’ve built my reputation on being the most knowledgeable agent in this city because I don't just look at houses—I look at the math, the market trends, and most importantly, your goals. Whether you are looking for a modern infill in Bonnie Doon or a sprawling family home in Terwillegar, I am here to make sure you get the best possible value.

Ready to see what $600,000 can get you in today's market? Or maybe you want to see exactly how much you’d save selling your current home with the Derek Deal?

Head over to dkeet.ca to browse current listings or use my mortgage calculator to run your own numbers. Let's get you into that dream home without breaking the bank.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.

If you’ve been browsing real estate listings in Edmonton or driving past lawn signs in areas like Griesbach or Terwillegar, you’ve probably noticed a wide range of promises regarding commission percentages. But when you’re ready to sign a contract, you want the truth: what is the absolute lowest percentage a REALTOR® can charge?

Technically, because commissions are negotiable, an agent could charge any percentage. However, the real question is: what is the lowest percentage you can pay while still receiving full professional service and ensuring the buyer's agent is compensated?

One Percent for High-Value Homes

The name "One Percent Realty" was born in the high-volume markets of Vancouver and Toronto, and it remains the gold standard for value in real estate. I’m Derek Keet, and I’ve brought that same commitment to the Edmonton market. For homes over $900,000, my commission is 1% of the sale price (our of this, half of this commission is offered to the buyer’s brokerage).

On a million-dollar home, a traditional "7 and 3" commission could cost you upwards of $34,000. By charging 1%, I’m able to save you tens of thousands of dollars while still providing the exact same MLS® exposure and professional negotiation that any "full-priced" agent would provide.

The Problem with "Lower" Than 1%

Occasionally, you might see an advertisement for a rate that seems even lower than 1%. As a knowledgeable agent who has seen it all in the Edmonton market, I urge you to look at the fine print. Often, these "ultra-low" rates are for "mere postings." This means the company does nothing more than put your home on the MLS® system. They don't take the photos, they don't vet the buyers, and they certainly don't stand in your corner during tough negotiations.

More importantly, these rates almost never include the commission for the buyer's agent. In Alberta, if you don't offer a competitive commission to the agent bringing the buyer, your home may sit on the market much longer. The beauty of the "Derek Deal" is that for homes under $900,000, my flat fees already includes commissions offered for the buyer's agent ($3,500 for homes under $400k and $4,500 for homes between $400k and $900k).

Why the Percentage Matters to Your Bottom Line

Your "walk-away" number is what matters most. This is the cash in your pocket after all fees are settled. In Edmonton’s competitive landscape, those extra percentage points can represent a year’s worth of salary for some people.

If you are selling a $600,000 home:

• Traditional Agent (7/3 model): You pay approximately $22,000 plus GST.

• Derek Keet ($9,950 flat fee): You pay $9,950 plus GST.

The savings exceed $12,000. That’s a massive win for your financial future. You can see the full breakdown of how I calculate these savings at https://dkeet.ca/1-derek-deal.html.*

Efficiency Over Expense

Why can I offer these rates when other Edmonton agents can't? It’s about efficiency. Traditional brokerages often have massive overhead—expensive offices, large support staffs, and outdated marketing methods, supporting sports teams, large events and other expenses that in the end must all be paid from the sale of real estate and related fess charged. I use the latest digital tools to market your home to the widest possible audience. I focus on what actually sells homes: great photography, accurate pricing, and massive online exposure.

By focusing on a volume-based, high-value model, I can provide the same (or better) service as a traditional agent while keeping the commission percentage low. I don't need to charge you more for paying for things that likely have very little value for you. My focus is on your home and your results.

Choosing the Top Agent for the Best Rate

Being one of the top real estate agent in Edmonton isn't about charging the most; it's about being the most knowledgeable and providing the best value. I know the nuances of every neighborhood, from the new developments in the south to the established communities in the north. I know how to price your home to attract multiple offers and how to handle those offers to ensure you get the best terms.

When you look for the lowest commission, don't just look for a number. Look for a track record. Look for a full-service guarantee. If you want to keep more of your money and still get the professional representation you deserve, the choice is clear. Visit https://dkeet.ca/ to learn more about how I can help you navigate the Edmonton market with confidence and significant savings*.

Derek Keet | One Percent Realty 

Edmonton REALTOR® 

587-803-0396  https://linktr.ee/dkeet 

Edmonton Real Estate Agent | Helping Homeowners Sell for Top Value

*Compared with a broker charging 7% on the first $100,000 and 3% on the balance, plus GST. Not all brokers charge the same.